From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
True
shopee
How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce
lazada
live commerce
online shopping
shopee
social commerce
south east asia boom markets
thailand
tiktok shop
Singapore's top brands 2025
campaign 360 2025
campaign360
pureprofile
shopee
singapore airlines
top 50 brands
top50brands
Uniqlo
See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.
YouTube and Shopee are redefining creator commerce in Southeast Asia
creator commerce
shopee
southeast asia
youtube
As video content takes the reins, YouTube and Shopee are powering a creator-led commerce model that moves seamlessly from discovery to checkout, thus redefining how people shop across the region.
The Philippines' top 50 brands 2025
campaign 360 2025
campaign360
gcash
pureprofile
samsung
shopee
top 50 brands
top50brands
Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.
How Shopee is powering the next wave of content-driven ecommerce
contentdriven
ecommerce
shopee
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
YouTube partners with Shopee to launch shopping feature
ecommerce
google
livestreaming
partnerships
retail
shopee
youtube
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
Malaysia's top 50 brands
campaign360
lazada
malaysia
milieu
shopee
top 50 brands
top50brands
Uniqlo
Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.
Vietnam’s top 50 brands
campaign360
milieu
samsung
shopee
top 50 brands
top50brands
vietnam
vietnam airlines
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
The Philippines' top 50 brands
campaign360
milieu
samsung
shopee
top 50 brands
top50brands
Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.
Thailand's top 50 consumer brands
campaign360
KFC
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Indonesia's top 50 brands
campaign360
gojek
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
lazada
live commerce
livestreaming
loreal
shopee
tiktok
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
How local Indonesian brands are thriving with live commerce
commerce
live commerce
livestreaming
shopee
tiktok
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
Indonesia's top brands for customer experience
campaign 360
cx
gojek
milieu
samsung
shopee
top 50 brands
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce
ecommerce
live commerce
live shopping
shopee
tiktok
As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.
Brand Health Check: Has Shopee missed the boat on a post-pandemic strategy?
brand health check
shopee
Globally ecommerce giants predicted the pandemic would change shopping behaviour permanently. They were wrong. Here’s dissecting the tough road ahead for Shopee.
Not just hype: Winning consumers with live commerce
live commerce
shopee
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
Huiyan Pan: What does it take to truly change the game?
shopee
Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.
Asia-Pacific Power List 2022: Huiyan Pan, Shopee
cmo
power list
shopee
Through hyperlocal content and empowering local sellers, Pan has managed to grow the ecommerce brand into one of Southeast Asia’s greatest success stories.
'People want to do more than shop online': Shopee's head of marketing
ecommerce
livestreaming
shopee
shopping
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Jackie Chan fights through a third Shopee ad
shopee
AD NUT's YAWNER OF THE WEEK: After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.
Jackie Chan returns to fight for Shopee's 11.11 sale
shopee
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
Jackie Chan does his own stunts for Shopee
shopee
The action legend doesn't break any bones in his newest film, but he does dance in a silly way that delights our pal Ad Nut, who has a soft spot for Shopee's over-the-top, orange-drenched ads.
Mixed nuts: A quintet of fun new ads
advertising
aldi
manulife
shopee
Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,
The top 10 most visited Southeast Asia ecommerce sites
alibaba
ecommerce
lazada
shopee
southeast asia
top of the charts
zalora
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
Shopee launches partner program for five media agencies
ipg mediabrands
omnicom media group
publicis groupe
shopee
Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.
Shopee signs up Phua Chu Kang as Singapore brand ambassador
shopee
WATCH: The new local face of Shopee debuts a 9.9 Super Shopping Day ad even more satisfyingly annoying than Ronaldo's Shopee riff off of 'Baby Shark'.
Asia-Pacific Power List 2020: Agatha Soh, Shopee
apac
asia
asia pacific
cmo
marketing
power list
shopee
Agatha Soh oversaw Shopee's memorable signing of Cristiano Ronaldo as a brand ambassador, and is currently guiding the ecommerce platform through a COVID-related boom.
Ronaldo's Shopee ad is gloriously ridiculous
advertising
shopee
The world-famous athlete and endorser displays dance moves that are not to be missed.
Shopee signs Ronaldo
shopee
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
Red2 Digital service aims to drive visibility in ecommerce marketplaces
ecommerce
lazada
marketing
shopee
southeast asia
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
