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campaign 360

‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet on AI and marketing restraint

campaign 360 campaign360 By Robert Jeffery

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa

amazon campaign 360 campaign 360 2025 climate environment maren costa sustainability By Surekha Ragavan

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.

Campaign360 in Singapore: Highlights

campaign 360 campaign 360 2025 By Staff Reporters

Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia

campaign campaign 360 cruise disney disney adventure tourism By Minnie Wang

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.

How Trust Bank went from zero to a million customers in less than three years

banking campaign 360 financial services mira bharin trust bank By Ravi Balakrishnan

Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa

amazon campaign 360 consumerism environment maren costa microsoft sustainability By Rahat Kapur

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.

Game on: Inside Razer’s quest to turn avid gamers into brand loyalists

campaign 360 nikhil kharoo razer vtubers By Ravi Balakrishnan

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.

Artificial intelligence: Tech marvel or 'morally problematic'?

ai campaign 360 generative ai martech By Rahat Kapur

CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.

Campaign360 2024: Highlights

campaign 360 By Staff Reporters

Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.

Why Microsoft Advertising is doubling down on AI

ai artificial intelligence campaign 360 microsoft By Shawn Lim

CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

ai campaign 360 cannes lion cindy gallop creativity dei editors picks gender thelongview By Rahat Kapur

In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.