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martech

India's digital advertising industry to be $8.15 billion by end-2026: Study
advertising Dentsu digital industry landscape market marketing martech By Campaign India Team

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
ai creator economy google influencers martech performance marketing sapna chadha By Rahat Kapur

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

Why do small businesses struggle with digital marketing?
digital marketing martech By Vishal Rajani

Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.

Hakuhodo unveils martech data labs in India
brands data global Hakuhodo martech By Campaign India Team

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

As Google explores AI-powered search, doing nothing isn’t an option
ai bing cookies gemini google martech search By Nick Graham

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Artificial intelligence: Tech marvel or 'morally problematic'?
ai campaign 360 generative ai martech By Rahat Kapur

CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.

Martech to form a larger part of Thai marketing spend: report
adtech martech thailand By Staff Reporters

TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.

Marketers uncertain about ROI from martech tools: Report
generative ai martech research vml wpp By Campaign India Team

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.

Accenture acquires martech consultancy The Lumery in Australia
accenture song acquisition australia martech By Staff Reporters

The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation.

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
adobe ai generative ai ipg mediabrands martech By Staff Reporters

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

Tech MVP 2023: Presenting the Most Valuable Products
adtech martech By Staff Reporters

A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.

MRM appoints Jonathan Beh as China CEO
ceo china ipg martech McCann Worldgroup mrm By Minnie Wang

As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.

The big issues brands must tackle to deliver seamless consumer experiences
cx esg martech roas roi By Shawn Lim

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
adtech martech media buying nielsen By Shawn Lim

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

Tech Bites: Week of August 8, 2022
adtech ecommerce influencers martech media By Shawn Lim

News from Shopee, Summit Media, Accenture, BDigital, and more.

WPP acquires Australia-based martech agency Bower House Digital
acquisitions australia martech wpp By Staff Reporters

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

Tech MVP 2022: Presenting the Most Valuable Products
adtech martech By Staff Reporters

A jury of tech leaders has named five technologies as Most Valuable Products in marketing communications in Asia-Pacific.

9 martech predictions for 2022
martech predictions trends By Sabrina Sanchez

Marketing tech execs predict the biggest trends in the space for the coming year.

Immedia launches Contrend martech platform
ai martech tech By Staff Reporters

The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.

Mobvista aims to increase reach across sectors with Reyun acquisition
acquisition ceo martech By Minnie Wang

CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.

Media360 India agenda for 2020 announced
martech By Campaign India Team

More speakers added to Mumbai event on March 17.

The Ad Contrarian: Sugar and technology
adtech martech technology By Bob Hoffman

Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.

WPP AUNZ acquires New Zealand martech specialist Dominion
martech new zealand wpp By Staff Reporters

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

IPG rolls out new martech company Kinesso in Asia
data ipg kinesso martech programmatic By Robert Sawatzky

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

M&A deals slow down but value grows
acquisitions china ma marketing martech mergers top of the charts By Staff Reporters

TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.

Marketers still slow to improve CX
adobe cx experience marketers martech technology top of the charts By Staff Reporters

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Your most critical decision in martech
martech By Jonathan Edwards

Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.

Where CMOs will spend in 2018
adspend cmo digital martech By Helen Roxburgh

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

Better targeting starts with knowing content habits: OpenDNA
machine learning martech By Babar Khan Javed

With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.

Brands after digital transformation in China should start with martech, not adtech
adtech china martech By Bryce Whitwam

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

Tech Talk: TubeMogul and Tapad, AdAsia, Criteo, Amnet and RadiumOne
adtech advertising digital martech technology By Matthew Miller

A weekly roundup of tech news and announcements.

Challenging times ahead for CMOs: Oracle survey
adtech cmos digital marketing martech By Gabey Goh

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

Dreamforce Day 1 announcements feature platform power-ups
digital marketing martech salesforce technology By Gabey Goh

Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.

The future is social, and martech is finally catching up
adtech digital martech By Jordan Kretchmer

Modern marketers must shed the mantle of how things have always been done to embrace what’s actually working, argues Livefyre's Jordan Kretchmer.

Tech Talk: Unruly, MediaMath, Trade Desk, Facebook and more
adtech martech technology By Gabey Goh

A weekly round-up of this week's tech news and announcements.

VML wins major regional Kellogg’s marketing technology pitch
martech vml By Press Release

SYDNEY – VML has been appointed as Kellogg’s Asia Pacific Regional Marketing Technology partner, following Kellogg’s competitive multi-agency pitch.