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Omnicom and IPG jointly cut headcount by 8,200 in 2025

ipg ipgomg merger omnicom ipg merger omnicomipg omnicomipg merger By Gideon Spanier

Combined staff numbers fell 6.4% as Omnicom took over IPG.

Revealed: latest hybrid working policies at new 'big six'

accenture Dentsu havas ipg omnicom publicis groupe wpp By Marianne Calnan

Campaign asked the holdcos about requirements to be in-office.

Omnicom finalises Hong Kong leadership restructure after IPG acquisition

ipg omnicom omnicomipg thebigconsolidation By Nikita Mishra

BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof

ces ipg omnicom By Emma Thumann

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Analysts expect Omnicom’s jobs restructuring to last into 2026

ipg layoffs merger omnicom restructuring By Gideon Spanier

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

Omnicom must show new structure is about more than cutting its way to growth

ipg merger omnicom By Gideon Spanier

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

MullenLowe and McCann merge in Singapore under McCann banner

ipg ma omnicom omnicomipg thebigconsolidation By Staff Reporters

Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.

John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts

ipg john wren merger omnicom By Gideon Spanier

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Industry weighs in on Omnicom-IPG acquisition, job cuts

ipg ipgomg merger omnicom the big consolidation By Staff Reporters

Omnicom's aggressive integration plan, from sunsetting agencies to deep layoffs, has left thousands of staff in limbo. Industry leaders weigh in on the current state of adland.

Omnicom's new structure: Here's who leads APAC

ipg ma omnicom omnicomipg thebigconsolidation By Nikita Mishra

An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

ipg ma omnicom omnicom group omnicomipg thebigconsolidation By Gideon Spanier

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

Omnicom closes Interpublic acquisition for final purchase price of $9 billion

ipg ma omnicom omnicomipg thebigconsolidation By Beau Jackson

Acquisition creates largest holdco based on revenues for the first nine months of 2025.

Omnicom-IPG: How the merger will reshape the competition

ipg merger omnicom

Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Omnicom-IPG merger nears completion: Here’s the full timeline

ipg ipgomg merger omg thebigconsolidation By Marielle Descalsota

With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.

Initiative to handle lion’s share of Bayer’s global media account

bayer ipg media By Beau Jackson

Initiative's split includes the US$226.4 million EMEA business.

RGA shuts Singapore operations

ipg rga truelink capital By Staff Reporters

Majority of staff affected as the agency takes this step just six months after regaining independence from parent company IPG.

IPG, Big Oil, the climate blindspot and the cost of credibility

editors picks fossil fuel ipg omnicom saudi aramco By Duncan Meisel

Clean Creatives' Duncan Meisel argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.

New Omnicom set to outstrip WPP by UK media spend, regulator finds

ipg merger omnicom omnicomipg thebigconsolidation wpp By Beau Jackson

UK watchdog has published the full text of its decision on the Omnicom/Interpublic Group merger.

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

ipg merger omg thebigconsolidation By Beau Jackson

Cuts come on top of last year's 4,100 headcount reduction.

IPG sees Q2 decline; APAC revenue contracts 13.6%

earnings earnings season ipg q2 By Luz Corona

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.