Omnicom will merge McCann Singapore and MullenLowe Singapore into a single creative agency under the McCann Singapore brand, following its acquisition of Interpublic and a sweeping global restructure.
MullenLowe Singapore chief executive Paul Soon and managing partner Gonzalo Olivera will lead the merged agency.
Sean Donovan, president of Omnicom Advertising Asia, said the decision followed a market-by-market review. “In Singapore, the size and nature of the businesses made McCann and MullenLowe a more natural fit,” he said. “Bringing them together creates a future-ready creative powerhouse for Singapore and the broader region.”
Omnicom’s takeover of Interpublic positions the group as the world’s largest advertising and marketing holding company.
Details of the new leadership in the integrated structure can be read here. In Singapore, Olivera will become president of McCann from January 1, with responsibility for integrating both McCann and Mullenlowe as well as overseeing international clients and long-term strategy.
Soon will remain chief executive and work with local clients and lead the integration of the MRM and MullenLowe Singapore technology teams. His responsibilities will include CRM, digital experience, enterprise solutions, AI and Adobe partnerships, and the transition from Interact to Omni.
Brandon Cheung, chief executive of McCann Singapore and Southeast Asia, will support the leadership team through the transition into early 2026. “I’d like to take this opportunity to thank Brandon for his full commitment and partnership leading the agency and during this transition process,” Donovan said.
Omnicom said the combined agency will bring together MullenLowe’s creative capabilities with McCann’s global network and regional scale, supported by Omni, Acxiom and Omnicom’s connected content engine.
“Our priority right now is continuity,” Donovan said. “Clients will continue to receive uninterrupted support from the senior leaders they already know well.”
