Today, Campaign Asia-Pacific looks different.
Yes, we’ve redesigned the website to a sleeker, cleaner, calmer look. But the more meaningful change is editorial.
With this relaunch, we’re making a commitment to premium, in-depth reporting that takes time to consume, time to produce, and time to get right.
With AI slop and corporate oatmeal of beige content in all your feeds, from perfectly crafted LinkedIn posts to bland thought leadership, the how-tos that have never been near heat or failure and strategy that never fled the deck, the issue is rarely accuracy or polish. It’s the vanillaness of words. No peaks. No troughs. No mess. No life.
That’s precisely why depth matters.
Our in-depth reporting is designed to be rich in analysis, research-heavy, data-led and built to last. These stories are reported over weeks or months, and draw from experts who make the news, understand the market motions and place them in historical context, with clear editorial judgement on what matters and what comes next.
You’ll see that intent come to life immediately in Asia Roars, our new editorial series launching today.
Asia Roars is Campaign Asia’s most invested and analytical series that looks market by market at where Asian creativity excels, how those strengths are formed, and why they often resist easy generalisation.
We begin with Japan, Korea, Thailand and China — four markets that approach creativity in fundamentally different ways, moulded by culture, craft, humour, speed and risk tolerance.
You’ll see what we mean in the promo film below.
You’ll also notice something new alongside this work.
We’re bringing Campaign Red to Asia. This is Campaign’s global, data-led intelligence offering, and Asia will now play a much bigger role within it. Many readers will already be familiar with Campaign Red’s market reports, media rankings, new business data and indie league tables. Going forward, the Asia-Pacific will be more deeply represented across all of them.
Campaign Red’s quarterly outlook reports will also be produced here and we’ll extend our reporting built on proprietary data and original analysis to offer readers a genuine competitive edge.
Welcome to the new Campaign Asia-Pacific.
As with any project of this scale, a few technical snags are being ironed in the backend.
Bouquets and brickbats welcome.
