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Welcome to the new Campaign Asia-Pacific
campaign By Nikita Mishra

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

What do Campaign's international editors make of the most-awarded work?
campaign By Kate Magee

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
campaign campaign 360 cruise disney disney adventure tourism By Minnie Wang

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.

Why the world’s most effective campaigns share one vital trait
campaign effective effie trait vital By Suzanne Bidlake

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..

Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
campaign ecos effective effie mischief By Suzanne Bidlake

Twelve campaigns revealed as Global Grand Effie winners

Tiffany & Co. goes blue for ocean preservation
campaign lc pantone the work tiffany and co

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

How Chinese brands are rewriting the global expansion playbook
campaign china summit shanghai By Staff Reporters

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.

Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
campaign campaign house cannes lions 2025 By Staff

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

Campaign expands its coverage into Indonesia
campaign haymarket indonesia By Staff Reporters

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

Campaign Global Agency of the Year: Winners’ reactions from awards night
aoy 2024 campaign haymarket By Campaign Staff

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

Campaign Ad Net Zero Awards 2024: Winners revealed
apac campaign dentsu creative google sustainability By Rob McKinlay

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

Audi spot follows romance between moth and headlights
campaign phd the work By Charlotte Rawlings

The campaign was created by Bartle Bogle Hegarty London.

Haymarket’s inaugural Global Impact Report reveals sustainability progress
apac autocar campaign haymarket india uk us By Staff Reporters

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Canva paints a bigger picture for India
branding campaign canva design

Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone.

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
campaign travel By Campaign India Team

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.

Times of India launches 'My City, My Art' challenge for World Art Day
campaign By Campaign India Team

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

Marketers shouldn’t fear the accountability brought by data
campaign roi By Mike Ruff

If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?

Campaign builds on North America presence by launching in Canada
campaign haymarket By Staff Reporters

The global expansion follows Haymarket’s acquisition of Toronto-based The Message in 2023.

Tinder empowers a woman to swipe right on new bonds and experiences
ad campaign tinder By Campaign India Team

Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.

Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan

ad campaign By Campaign India Team

Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.