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design

Be more punk: Why design needs to get messy again
brand design design rga By Ben Miles

Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.

What AI can’t design is the bit that makes people care
ai brand design creativity design human creativity ai brand design creativity design human creativity

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.

What AI can’t design is the bit that makes people care
ai brand design creativity design human creativity ai brand design creativity design human creativity

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.

China's new sense of 'premium'
china design china design

Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.

China's new sense of 'premium'
china design china design

Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.

Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
artificial intelligence design genai tuncarp By Ad Nut

Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.

Canva paints a bigger picture for India
branding campaign canva design

Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone.

The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
china design gen z By Wenxi Chen

As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says ECD of Design Bridge and Partners Shanghai.

Lost in translation, found in design: How language, love and motherhood help define Yooin Cho's career
design By Yooin Cho

A senior UI designer at MediaMonks Korea reflects on the connections she crafted through design during her transcultural adventures across Korea, the Dominican Republic, the UK, China and the US.

How Asia's AI revolution is helping businesses to redefine CX
ai china cx design generative ai oped By Atlas Lim

Valtech's Atlas Lim shares his observations on the emergence and influence of generative AI on CX, and why it's a catalyst for transformative interactions across China and Southeast Asia.

Eric Chia hired as Digitas’ first ECD of design
creative Dentsu design digitas ecd By Beau Jackson

Chia joins after short spell at Dentsu Creative.

PayPal taps Rachel Kobetz as first chief design officer
design paypal By Brandon Doerrer

Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.

Dept launches design vertical in India
design india By Raahil Chopra

In an exclusive chat, Campaign India catches up with Franklin Schamhart, global head of the unit, to learn more about the offering.

TBWA establishes a global design studio
design tbwa By Allyson Marrs

The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.

WPP design powerhouse officially launches as Design Bridge and Partners
design merger wpp By Minnie Wang

Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.

Delicious by design: Crafting foodie brands that pop!
branding design food By Staff Writer

The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.

Sustainability: From need-to-have to want-to-have
design sustainability By Staff Writer

It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.

Good packaging is good marketing — it’s time brands realised that
design By Staff Writer

At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.

Can DALL·E, the AI that creates images from text, accelerate advertising?
ai artificial intelligence creativity design image By Will McMahon

Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.

How design thinking can solve systemic business problems
design spikes asia By Surekha Ragavan

SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.