Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
EXCLUSIVE: Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
Would you go halves on running a charity the way you would a restaurant bill? That simple, clever idea from a promising duo at BBDO Shanghai won gold at the Young Spikes PR competition.
A free consultation service for those who are targeted in misinformation and fake news.
Experts in the region express what communicators and corporate leaders should prioritise this year amid an increasingly fractured business and social environment.
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.
These agencies mirror the growing need for personalised and thoughtful communications that centre around purpose, inclusivity, and sustainability.
YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.
YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.
This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.
Dharesheni Nedumaran on the lack of understanding around equity, creating actual safe spaces for employees, and why local historical context is extremely necessary.
If research shows that people are hesitant to work with clients that don’t align with their values, how are agencies managing differing moral choices among employees?
SOUNDING BOARD: Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
A dearth of women in creative roles can greatly affect communications and narratives being pushed out, according to PR leaders.
SPOT SURVEY: Agency talent are increasingly vocal about working on ‘problematic’ accounts. But do they feel safe speaking up? Do agencies give employees a choice? We’d like to hear from you.
The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.
The PR industry in Hong Kong is clear about the causes and consequences of overtime, yet a majority of them are not communicating their frustrations to their managers, according to a survey.
Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.
Campaign Asia-Pacific and Kantar invite you to take our anonymous survey to assess the industry’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates.
Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.
Shaun Tay and Ong Shi-Ping have revamped the Malaysia network as a challenger agency to suit their “no plan B attitude and feisty personalities.”
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.
INSPIRATION STATION: Publicis-owned Performics Mercerbell launches a moving project to not just raise funds for Ukraine but to also preserve a slice of pre-war Ukraine.
Can healthcare comms be sexy? To crack a serious talent shortage, agency leaders are finding creative ways to make the field more attractive for prospective talent—and looking beyond traditional PR to shop for talent.
Online platforms continue to rely on fossil-fuel companies for paid advertising, even as they roll out policies against climate-change misinformation. Where should the line be drawn?
The politician, who has been convicted for the misappropriation of public funds, hires Karv Communications to repair his image in the US media.
The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?
The global CEO of Essence will take on a new leadership position in her home base of Tokyo following the merger of Essence and MediaCom.
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.
The agency launches a toolkit that can be scaled across any agency or industry and calls on leaders to do their part for minority youths in Hong Kong.
Takashi Fukuda says that leading a group of students in a public school requires similar creative heft to that of his role as creative director.
The consultancy aims to become a “fully integrated world leader” with this move.
A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.
The founder of comms agency Think HQ speaks on the dangers of having one dominant group in agencies, and the importance of weighing socio-economic backgrounds and language in hiring practices.
TOP OF THE CHARTS: A study showed that agency makeup and ways of working have a long way to go to reflect Australia’s actual cultural diversity.
Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.
The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.
The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.
SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
Reports show that a significant number of harassment victim-survivors hesitate to officially lodge reports against their perpetrators. Campaign Asia-Pacific explores the multiple systemic factors that contribute to the issue.
INSPIRATION STATION: In light of Instagram’s upcoming Digital Pride Festival, we shine a spotlight on The Queer Muslim Project, a collective of artists and creators.
INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.
See which agencies and teams made the cut in APAC’s inaugural edition of this esteemed awards.
Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.
The APAC results from WFA’s first-ever DEI census reveal worrying factors of discrimination and a higher-than-global average of willingness for people to leave their companies—or the industry—if things don't improve.
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.
The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.
EXCLUSIVE RESEARCH: Our annual report, now in its fifth year, is yet another sombre snapshot of gender and racial equity in the marcomms industry amid an ongoing mental-health crisis. But some small improvements occur.
Ahead of the full unveiling of results next week at Campaign Leading Change, here’s a teaser of three key findings from our annual survey.
The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'.
Idan Haim, APAC VP of growth and marketing, talks to us about the content, cost, and talent efficiencies of in-housing and how it’s led to resounding success for the brand.
Nostalgic food brands nestle themselves in the hearts of Malaysians as cravings for familiarity and simpler times take over.
Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.
Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work.
Law, banking, policy, and journalism are just some areas that corporate affairs agencies are looking towards to poach senior advisors. Major firms in the region tell us why.
The seasoned marketer goes from strength to strength at the fast-food company.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Content agency Distillery has developed a new typeface in collaboration with hundreds of creatives around the world.
ASIA's TOP 1000 BRANDS: Consumers—particularly in China—are turning to luxury brands as a respite during this crisis and aligning lavish goods more closely with wellbeing and self-care.
The LinkedIn campaign has seen politicians and high-profile individuals pitch in personal tales of self-doubt in the workplace.
Social-media users have said the ad is being used as a ‘scare tactic’ and complained it is inappropriate, especially because vaccines are not available for people in the age group depicted.
The Hong Kong beverage company is under intense scrutiny among Chinese consumers amid an incident that questioned mainland China-Hong Kong diplomacy.
Read anonymous quotes from Campaign’s diversity survey last year, and spare some time to take this year’s survey, which closes in two days.
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
A sweet girl-befriends-snowman tale directed by a famous father-son film director duo.
The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
The former CEO of H+K Australia moves to the 22-year-old reputation agency.
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
INSPIRATION STATION: These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.
Campaign Asia-Pacific and Kantar invite you to take our survey to assess adland’s pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
While January and February were slow months for the company, growth via mobile app promotion (MAP) campaigns continues to progress.
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
ENTRIES OPEN: Celebrate your agency’s workplace initiatives and talent.
The strong performance of homeware brands and healthful foods is indicating a move towards a more purposeful, Instagram-led lifestyle in Singapore.
The airline proved that brand strength is not always directly to sales—relevance, community-building, empathy, and consistency are just as vital.
See which agencies made the cut in APAC’s inaugural edition of this esteemed awards.
As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
Following legal threats, the social media giant agrees to block a number of accounts that were critical of the government’s handling of the ongoing farmers’ protests.