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Analysts expect Omnicom’s jobs restructuring to last into 2026
ipg layoffs merger omnicom restructuring By Gideon Spanier

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

Omnicom must show new structure is about more than cutting its way to growth
ipg merger omnicom By Gideon Spanier

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
ipg john wren merger omnicom By Gideon Spanier

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Industry weighs in on Omnicom-IPG acquisition, job cuts
ipg ipgomg merger omnicom the big consolidation By Staff Reporters

Omnicom's aggressive integration plan, from sunsetting agencies to deep layoffs, has left thousands of staff in limbo. Industry leaders weigh in on the current state of adland.

Omnicom-IPG: How the merger will reshape the competition
ipg merger omnicom

Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Omnicom-IPG merger nears completion: Here’s the full timeline
ipg ipgomg merger omg thebigconsolidation By Marielle Descalsota

With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.

New Omnicom set to outstrip WPP by UK media spend, regulator finds
ipg merger omnicom omnicomipg thebigconsolidation wpp By Beau Jackson

UK watchdog has published the full text of its decision on the Omnicom/Interpublic Group merger.

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover
ipg merger omg thebigconsolidation By Beau Jackson

Cuts come on top of last year's 4,100 headcount reduction.

John Wren on his vision for a bigger, better Omnicom
ipg john wren merger omnicom By Atifa Silk

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

XLSmart is officially formed: Indonesia's new telecom giant
merger smart telecom xlaxiata xlsmart By Staff Reporters

XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
holding networks ipg john wren ma merger mergers omnicom philippe krakowsky thebigconsolidation By Gideon Spanier

Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
ipg ipg mediabrands job cuts john wren merger omnicom philippe krakowsky By Gideon Spanier

CEO promises “thoughtful decision-making” as it plans more cuts.

Hakuhodo and DY Media Partners merge in Japan
Hakuhodo hakuhodo dy holdings integration merger By Nikita Mishra

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
ipg ipgomg john wren merger omnicom philippe krakowsky thebigconsolidation By Gideon Spanier

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
advertising groupm ipg ipgomg merger omnicom omnicomipg merger thebigconsolidation By Staff Reporters

The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
ipgomg merger thebigconsolidation By Robin Langford

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
arthur sadoun ipg ipgomg merger omnicom Publicis thebigconsolidation By Will Green

Sadoun said new holding company 'will require every leader to be focused internally on integration'.

Timeline of a mega-merger: The origins of Omnicom and IPG
ipg ipgomg merger omnicom thebigconsolidation By Alessandra Scotto di Santolo

See the full timeline of advertising's new powerhouse merger here.

Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'
ipg merger omnicom pr By Jess Ruderman

The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
ipg ipgomg john wren merger omnicom philippe krakowsky thebigconsolidation By Gideon Spanier

John Wren and Philippe Krakowsky speak to Campaign.