Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
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16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release
Plus, how the star decided to roll out her new music.
Indian multinational Mahindra Group appoints APCO as US agency of record
The agency will support U.S. awareness, including tech consulting company Tech Mahindra and agriculture brand Mahindra Ag North America.
PR firm Multiply sues Elon Musk’s X for violating trademark rights
The Virginia-based agency claims the platform’s X branding violates its trademarked “X Mark” filed in 2019 and has caused confusion among clients.
Sanofi elevates Audrey Duval Derveloy to global head of corporate affairs
Duval Derveloy will retain her role as president of Sanofi France as part of the new title.
Edelman names global health co-chairs
Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.
Havas Health Network names global client director
Catherine Brassington-Richards returns to Havas from Iris, where she served as global chief health officer.
Melissa Selcher departs LinkedIn after eight years
Selcher was chief marketing and communications officer at the platform.
Hotwire launches global AI innovation team, AI tool
VP Sven Winnefeld will oversee the innovation team and the agency’s first proprietary AI tool, GAIO.tech.
Is astroturfing illegal? PR takeaways from the ‘It End With Us’ lawsuits
Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients
Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'
The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.
Finn Partners acquires Singapore-based consultancy Rice Communications
Rice managing partner James Brasher joins Finn in the same role, leading the agency’s combined Singapore office.
Stagwell revenue up 10% organically in last quarter of 2024
The holding company is predicting net revenue growth of 8% this year.
Duolingo's mascot death stunt: Genius or confusing?
Now that Duo the Owl is back from the dead, was the stunt a success?
Burson hires Edelman’s Taj Reid as global chief creative officer
Reid replaces Simon Shaw in the role.
Washington Post hires Liza Pluto as director of communications
Pluto joins the media outlet from Mars, where she served as media relations and issues manager on the global external communications team.
Washington Post chief communications officer Kathy Baird to resign
Baird announced in a memo to staff that she would be departing the company March 31.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Brands are loving Taylor Swift's engagement: top trendjacking moments
After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Brands weigh in on Kate Middleton controversy on social media
Airport, dictionary and sanitation brands worldwide respond to the Princess of Wales’ unknown whereabouts.
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Stagwell revenue dips 6.7% in Q4 2023
For all of last year, the holding company’s revenue declined by 5.9%.
Edelman lays off 4% of workforce
Most of the cuts, which affect 240 staffers, impact senior-level employees.
Time magazine promotes Kristin Matzen to chief communications officer
She is the first person to hold the title at the media outlet.
Ruder Finn launches AI creative studio
RF Studio 53 brings together the agency’s global creative team and TechLab with teams from acquired agencies Osmosis Films and SPI Group.
The return of the Gender Pay Gap Bot
Co-creator of the Twitter bot account discusses how organizations have responded and how the account’s second year underscores change.
Ketchum appoints Conor Nash as global CFO and COO
Nash was most recently Ogilvy’s North America COO.