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omnicomipg merger

The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’

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Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion

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Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

CCO Valerie Madon exits McCann after two-and-a-half years in top creative role

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Most of McCann’s regional creative team has been dissolved; creative leadership is consolidated under Daniel Kee in Singapore.

Here's a thought: Bigger isn’t always better

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As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

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The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.

'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG

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The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.