One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
True
the effectiveness partnership
Business as usual is a dangerous fantasy for advertisers to believe in
adspend
the effectiveness partnership
Here’s a thought: The ad industry still needs big personalities
the effectiveness partnership
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
Here's a thought: Bigger isn’t always better
advertising
agency consolidations
omnicomipg merger
the effectiveness partnership
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
VIDEO: Collaboration is the solution says The Effectiveness Partnership’s Gurdeep Puri
gurdeep puri
the effectiveness partnership
GLOBAL – Founding partner of London-based consultancy The Effectiveness Partnership Gurdeep Puri speaks on the dangers of fragmentation within advertising agencies.