As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.
True
advertising
Anthropic’s Super Bowl debut hilariously touts Claude’s ad-free AI
advertising
ai
superbowl
Move and win roundup: Week of February 2, 2026
advertising
marketing
media
news
McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.
Crocs uses dancing mannequins to show the human side of the brand
advertising
the work
The work from Flower Shop is ‘Wonderfully Unordinary.’
Pepsi gets (polar) bearish on the competition in savage Super Bowl spot
advertising
pepsi
the work
The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
advertising
forecast
media
wpp
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Asahi Super Dry sends couple on quest through Tokyo in first work by Havas
advertising
asahi
havas
super dry
Havas was appointed as the brand's creative agency in December 2024.
40 Under 40 2025: The next generation of marketing leaders
40 under 40
40 under 40 2025
advertising
apac
leadership
marcomms
media
people to watch
Forty innovators, 14 markets, shared ambition. Meet the new wave of marketing leaders in the region.
Moving on from Mad Men: why advertising needs a new kind of personality
advertising
editors picks
heres a thought
thelongview
“It’s not about Don Draper or Donna Draper,” write Kathryn Patten and Sharon Powell. “It’s about a new generation of industry leaders shaping culture through fearless ideas, tech-savvy strategy, and empathy.”
India's media companies must label paid posts on social handles
advertising
advertorial
asci
companies
council
india
media
of
regulation
self
social
standards
the
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
Women to Watch 2025: Bia Fernandez, DDB
advertising
apac
bia fernandez
ddb manilla
leadership
marcomms
media
philippines
women to watch
women to watch 2025
Meant to be a journalist, Bia Fernandez turned her pen to pop culture luckily for adland, creating some of the most powerful campaigns in the Philippines.
Women to Watch 2025: Reiko Kwok, Exinity
advertising
apac
china
exinity
leadership
marcomms
media
reiko kwok
women to watch
women to watch 2025
At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.
Women to Watch 2025: Amelia Cheng, We Communications
advertising
amelia cheng
apac
leadership
marcomms
media
singapore
we communications
women to watch
women to watch 2025
From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.
Women to Watch 2025: Charting the future of APAC marketing
advertising
leadership
media
women to watch 2025
Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.
Women to Watch 2025: Alan Ma, Ruderfinn
advertising
alan ma
apac
china
leadership
marcomms
media
ruderfinn
women to watch
women to watch 2025
Ma has transformed Ruder Finn’s digital arm into a leading force in China—driving multi-million-dollar growth, delivering award-winning campaigns, and building a diverse, future-ready team.
Women to Watch 2025: Vicky Jones, 54
54
advertising
apac
leadership
marcomms
media
singapore
vicky jones
women to watch
women to watch 2025
As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.
Women to Watch 2025: Catarina Lio, MGM
advertising
apac
catarina lio
china
leadership
marcomms
media
mgm china
women to watch
women to watch 2025
Lio is on a mission to reshape how the world sees Macau. In her current position at MGM China, she is transforming the island’s cultural heritage into long-term brand capital.
Women to Watch 2025: Shraddha Tawate, Klick Health
advertising
apac
klick health
leadership
marcomms
media
shraddha tawate
singapore
women to watch
women to watch 2025
She started in scrubs, now she's scripting the future of healthcare marketing across Asia.
Women to Watch 2025: Sheena Supaya, Publicis Media
advertising
apac
leadership
marcomms
media
publicis media
sheena supaya
singapore
women to watch
women to watch 2025
A steady force behind Publicis Media’s international success, Supaya blends commercial acumen with people-first leadership—delivering growth, retaining and winning clients, and nurturing the next generation of talent.
Women to Watch 2025: Nicky Wang, We. Red Bridge
advertising
apac
china
leadership
marcomms
media
nicky wang
we red bridge
women to watch
women to watch 2025
With a bold vision and people-first leadership, Wang has transformed We Red Bridge into one of China’s top communications agencies by driving brand growth, championing inclusion.
Women to Watch 2025: Summer Liu, Starcom
advertising
apac
china
leadership
marcomms
media
starcom
summer liu
women to watch
women to watch 2025
With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.