In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.
regulation
Australian company fined for telling influencers to conceal paid posts
India's media companies must label paid posts on social handles
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Australia's media regulator to investigate how tech platforms handle misinformation
The Australian Communications and Media Authority has been granted additional powers to review tech platforms' misinformation processes and improve a self-regulatory code being drafted by the industry.
ACCC sues Meta over Facebook scam crypto ads
Australian regulator alleges that Meta "aided and abetted" scams that have robbed citizens of thousands of dollars since 2020.
What does data privacy and consumer protection look like in the metaverse?
The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.
European Commission launches investigation into Google and Meta ad deal
Commission to look into an agreement between the two businesses that it says could 'restrict or distort competition' in markets for online display advertising.
The fall of the House of Meta?
Mark Zuckerberg needs to act fast after Meta’s disappointing Q4 results, Campaign’s Investor View columnist argues.
Meta pays nearly $230,000 fine in Russia for content violations
The Facebook parent company is among a list of tech companies fined as part of a broader crackdown on foreign tech by Moscow.
China says no to gossip and star chasing
Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
Red light, green light: Did Netflix go too far with this Squid Game promotion?
SPOT SURVEY: A giant doll aside the Sydney harbour evoked an outcry from some parents. But where does a brand's responsibility end, and where does a parent's begin? We want to hear your thoughts on this issue.
Everlane becomes latest US brand to exit China
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?
Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says
Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms.
China unblocks internet links: A big change for marketers
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
Google adtech dominance exposed; Australia watchdog plots regulatory crackdown
The ACCC's comprehensive inquiry into adtech has exposed an industry laden with anti-competitive practices, transparency problems and pricing issues—and calls for the power to develop "new regulatory solutions".
UK ad watchdog to scrutinise sustainability claims
The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.
Why China’s war on celebrities could actually benefit brands
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to attract controversy, such as subject matter experts, athletes, and mature influencers.
Facebook accuses UK competition watchdog of ‘fundamental errors’ in Giphy inquiry
Social media company argues it has not reduced competition by merging with Giphy.