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greenwashing

New B Corp rules to tighten standards and rebuild credibility
b corp b labs esg greenwashing By Nikita Mishra

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
amv bbdo greenwashing mars polina zabrodskaya whistleblower By Alessandra Scotto di Santolo

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
clean creatives climate change fossil fuel greenwashing wpp By Matthew Keegan

According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation
greenwashing By Nikita Mishra

"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

How green is India's adland valley?
asci esg greenwashing sustainability By Anupama Sajeet

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

'It's only greenwashing if you get caught'
fossil fuel greenwashing mccann By Jamie Kolkot

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
environment esg greenwashing sustainability By Staff Reporters

TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.

Coca-Cola, Danone, and Nestlé in greenwashing row
cocacola greenwashing By Jonathan Owen

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

WPP and IPG lead Asia's F-list with the most fossil fuel contracts
clean creatives flist fossil fuel greenwashing By Staff Reporters

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.

Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
climate change fossil fuel greenwashing havas havas media sustainability By Matthew Keegan

Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.

Apple raises the sustainability bar, yet Mother Nature yearns for more
apple greenwashing By Raphael Lachkar

Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.

Beyond greenwashing: B Corps' moral imperative to reject Big Oil
b corp b labs big oil greenwashing sustainability By Duncan Meisel

"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.

ESG removal a big McStake for McDonald's sustainability credibility
corporate esg greenwashing By Myles Peacock

The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.

What can luxury learn from the Shein PR debacle?
greenwashing influencer kol shein By Sadie Bargeron

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.

Climate activists stage anti-greenwash protest outside Wunderman Thompson
climate greenwashing By Imogen Watson

A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.

ASA bans three Shell ads for greenwashing
greenwashing By Ben Bold

The campaign was created by WPP's Wunderman Thompson UK.

Avoiding greenwashing doesn't mean you should start greenhushing
greenwashing sustainability By Anisha Vikram Shah

Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.

How brands and agencies should talk about sustainability
esg greenwashing sustainability By Brandon Doerrer

Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.

‘Greenwashing could be the sword of Damocles’—how corporate comms will become ‘complex comms’ in 2023
greenwashing By Evie Barrett

Corporate comms has always needed to adapt and allow for consideration of a wide range of factors—and that load has by no means lightened for 2023.

A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
greenwashing hm By Bethanie Ryder

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.