Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
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New B Corp rules to tighten standards and rebuild credibility
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Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
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polina zabrodskaya
whistleblower
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
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climate change
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According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation
greenwashing
"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.
How green is India's adland valley?
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In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
'It's only greenwashing if you get caught'
fossil fuel
greenwashing
mccann
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
environment
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TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Coca-Cola, Danone, and Nestlé in greenwashing row
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Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
clean creatives
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fossil fuel
greenwashing
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
climate change
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greenwashing
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sustainability
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
Apple raises the sustainability bar, yet Mother Nature yearns for more
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greenwashing
Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Beyond greenwashing: B Corps' moral imperative to reject Big Oil
b corp
b labs
big oil
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sustainability
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
ESG removal a big McStake for McDonald's sustainability credibility
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The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
What can luxury learn from the Shein PR debacle?
greenwashing
influencer
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Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.
Climate activists stage anti-greenwash protest outside Wunderman Thompson
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A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
ASA bans three Shell ads for greenwashing
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The campaign was created by WPP's Wunderman Thompson UK.
Avoiding greenwashing doesn't mean you should start greenhushing
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sustainability
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
How brands and agencies should talk about sustainability
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Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
‘Greenwashing could be the sword of Damocles’—how corporate comms will become ‘complex comms’ in 2023
greenwashing
Corporate comms has always needed to adapt and allow for consideration of a wide range of factors—and that load has by no means lightened for 2023.
A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
greenwashing
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With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
The business of climate: Where does ESG go in a recession?
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recession
sustainability
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
‘Carbon neutral’ and ‘net zero’ to come under ASA microscope in UK
greenwashing
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The British ad watchdog to update guidance around making environmental claims.
HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns
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sustainability
Ads promoting green projects must not mislead on banks’ overall climate impact.
Sustainable labels: How can fast fashion emerge from an ethical mess?
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sustainability
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
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sustainability
Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.
PR fights back against greenwashing
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Almost every respondent (96%) in a new PRCA study in the UK said they advised their clients and colleagues on the climate crisis, a figure that has jumped 14% in the past year.
PR under fire for 'greenwashing'
climate
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A new report has slammed ‘Big Oil’ for being all talk and not enough action, and concludes that “accusations of greenwashing appear well-founded”.
UK ad watchdog to scrutinise sustainability claims
advertising
environment
greenwashing
regulation
sustainability
uk
The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.
UN rep to marketers: You can set off the change the world needs on sustainability
greenwashing
sustainability
unilever
Also, if your company fears being accused of greenwashing, maybe don't engage in greenwashing, advise leaders from Unilever and Dole.
Value-focused versus value-washing: The agency role in a sustainable future
advertising
greenwashing
transparency
Advertising agencies stand to gain a lot by choosing the path of greater transparency.
Dentsu offers advice on avoiding ‘SDGs washing’
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sustainability
The release of a guide to effective communication around sustainable development goals (SDGs) suggests many companies are still failing to present their actions to the public in an honest, straightforward way.