Raphael Lachkar

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Apple raises the sustainability bar, yet Mother Nature yearns for more

Apple raises the sustainability bar, yet Mother Nature yearns for more

Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.