Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
True
b corp
New B Corp rules to tighten standards and rebuild credibility
b corp
b labs
esg
greenwashing
Havas loses B Corp status over controversial Shell deal
b corp
clean creatives
havas
After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.
Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
b corp
sustainability
the secret little agency
tsla
As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.
Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients
b corp
clean creatives
havas
In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.
Beyond greenwashing: B Corps' moral imperative to reject Big Oil
b corp
b labs
big oil
greenwashing
sustainability
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
