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sustainability

Can heat-blocking tech save Japan's vanishing vegetables?

accenture song Droga5 sustainability By Staff Reporters

Droga5 Tokyo and Sumitomo Metal Mining turn heat-blocking tech into a bid to save Japan’s heirloom crops.

COP30: Adland’s climate moment, ready or not

climate change climate crisis environment sustainability By Matthew Keegan

COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.

Lush is still choosing brand activism fights while beauty chases influencers

brand activisim brand health check dei editors choice editors picks lush mustreads sustainability By Matthew Keegan

BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?

Ad Net Zero updates sustainability guidelines to drive media decarbonisation

ad net zero media emissions sustainability By Nikita Mishra

Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa

amazon campaign 360 campaign 360 2025 climate environment maren costa sustainability By Surekha Ragavan

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa

amazon campaign 360 consumerism environment maren costa microsoft sustainability By Rahat Kapur

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.

How adland can reduce emissions from streaming ads

ad net zero carbon emissions climate crisis streaming sustainability By Matthew Keegan

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

What's shaping digital OOH in 2025? Key trends revealed

digital dooh marketing sustainability trends 2025 By JC Conti

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'

oped sustainability weber shandwick By Marta Bigio

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

Campaign Ad Net Zero Awards 2024: Winners revealed

apac campaign dentsu creative google sustainability By Rob McKinlay

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

Why brands are scaling back their sustainability commitments

climate change climate crisis esg sustainability By Matthew Keegan

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

The AI energy crisis: Who bears responsibility?

ai artificial intelligence carbon emissions environment sounding board sustainability By Nikita Mishra

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

DDB Sydney launches internal sustainability drive

DDB omnicom sustainability By Staff Reporters

The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.

What will it really take for adland to divest from fossil-fuel clients?

clean creatives climate change flist fossil fuel sustainability By Matthew Keegan

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.