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lush

Lush is still choosing brand activism fights while beauty chases influencers
brand activisim brand health check dei editors choice editors picks lush mustreads sustainability By Matthew Keegan

BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?

Lush shutters stores, issues international pleas to ‘stop starving Gaza’
ehtics lush palestine By Julia Walker

The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.

Why Lush is encouraging users to rebel against Big Tech this Black Friday
big tech lush By Matthew Keegan

To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.

Lush hires agency for festive campaigns
lush By Elizabeth Wiredu

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

Lush declares war on Google and big tech
google lush By Jessica Heygate

As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.

Life after likes: will more brands follow Lush in going anti-social?
lush By Matthew Keegan

Recently, brands like Lush, Balenciaga and Bottega Veneta have all walked away from social media. Is the anti-social trend here to stay? Are more brands likely to follow? And can they really survive without it?

5 questions for Lush brand director Wendy Kubota after the brand ditched social media
lush marketing By Diana Bradley

Some call it a publicity stunt, but Lush says it is putting ‘people over profit’ in quitting social media.

Lush departs social media (again) until digital giants clean up their act
lush By Shauna Lewis

Lush departed social media before, back in 2019.