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brand health check

Running against the giants: Can On outpace Nike and Adidas in Asia?

adidas brand health check nike sports marketing By Matthew Keegan

BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

Can Heytea blend mass appeal with premium prestige amid China’s tea wars?

brand health check By Matthew Keegan

BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.

Mixue scaled faster than McDonald's. What must it prove next?

brand health check By Marielle Descalsota

BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.

Lush is still choosing brand activism fights while beauty chases influencers

brand activisim brand health check dei editors choice editors picks lush mustreads sustainability By Matthew Keegan

BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?

Fast Retailing’s Uniqlo problem: can one brand carry the empire?

brand health check fast retailing Uniqlo By Marielle Descalsota

BRAND HEALTH CHECK: Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and Theory start to matter. How long can the empire lean on one brand?

Does a Hong Kong listing spell the end of Shein’s Western sheen?

brand health check shein By Minnie Wang

BRAND HEALTH CHECK: Shein’s Plan C, an IPO in Hong Kong, lands just as Trump-era tariffs return and scrutiny over its Chinese roots intensifies. With Western doors closing, will Shein’s global shine take a hit?

Red Bull gives you wings but can it keep flying high with a health-conscious generation?

brand health check energy drinks Red Bull By Matthew Keegan

BRAND HEALTH CHECK: As clean-living youth gain buying power, the adrenaline-powered brand must find a way to stay wired to the next generation without losing its edge.

BRAND HEALTH CHECK: What’s behind Adidas’ brand surge in China?

adidas brand health check china By Minnie Wang

Seven quarters of growth, petwear drops and a teahouse in Chengdu later, the sportswear giant is making a very local, very calculated comeback.

Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?

brand health check deliveroo food delivery hong kong keeta meituan By Matthew Keegan

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?

Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?

brand health check china coffee luckin coffee By Minnie Wang

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

BYD closes 2024 on top, but can it sustain its EV supremacy?

brand health check byd electric vehicles ev By Matthew Keegan

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

Brand Health Check: How can Uniqlo compete with affordable alternatives in China?

brand health check china china summit 2025 fashion fast fashion greater china Uniqlo By Minnie Wang

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?

brand health check china By Minnie Wang

Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.

Is this the beginning of the end for Google's search dominance?

brand health check google search search advertising By Matthew Keegan

BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.

No longer 'Just Doing It': Can Nike recapture its magic?

brand health check nike By Matthew Keegan

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?

Brand Health Check: How should Florasis chart its entry into the high-end market?

beauty brand health check china By Minnie Wang

Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status

athleisure brand health check lululemon By Nikita Mishra

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

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