Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”
True
xiaohongshu
Xiaohongshu unveils new brand identity, ditches 'lifestyle guide' label
rebranding exercise
rednote
xiaohongshu
Alibaba’s Taobao and Tmall Group team up with RedNote
rednote
taobao
tmall
xiaohongshu
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
The risks and opportunities of Red's international fame
china
little red book
red
rednote
regulations
tiktok
xiaohongshu
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Bracing for a ban: What to know about a world without TikTok
bytedance
tiktok
xiaohongshu
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
It's the battle for emotional fulfilment in China's longest Double 11 festival
alibaba
jdcom
marketing
xiaohongshu
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?
ecommerce
red
xiaohongshu
With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?
Revitalising brand engagement: The power of curated advertising in China
douyin
red
wechat
xiaohongshu
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
brand health check
china
red
xiaohongshu
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
douyin
social media
wechat
xiaohongshu
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
apac
asia
asia pacific
cmo
marketing
power list
red
xiaohongshu
yajuan wang
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
App watch: Alibaba introduces Taibang into the social commerce space
alibaba
social commerce
xiaohongshu
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
Little Red Book: When content meets ecommerce in a UGC community
ecommerce
little red book
red
ugc
xiaohongshu
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Popular China social ecommerce app Xiaohongshu removed from all app stores
marketing
media
social
xiaohongshu
Reports indicate the removal has to do with violations of government regulations.
Five key KOL trends in China for 2019
china
douyin
influencers
little red book
wechat
xiaohongshu
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
It’s not ‘Tmall vs JD’ in China: Two other apps are taking over
china
ecommerce
jd
tmall
xiaohongshu
Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.
Nike scores big in Chinese KOL competition
nike
Uniqlo
wechat
xiaohongshu
zara
The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.