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Mini-games become major league advertisers on WeChat
china minigames wechat By Staff Reporters

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

Mainland Chinese expats in HK favour Douyin and WeChat: report
douyin eternityx wechat By Minnie Wang

TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.

WeChat dominates China's social media: All B2B brands invest
b2b china wechat By Staff Reporters

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

Revitalising brand engagement: The power of curated advertising in China
douyin red wechat xiaohongshu By Elisa Harca

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
douyin red wechat By Lucy Shelley

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Tencent’s online advertising bounces back despite quarterly revenue missing estimates
ai q2 tencent wechat By Minnie Wang

Total revenues fell short of expectations this quarter, but overall profit and online advertising spiked.

Ex-TikTok and WeChat senior exec Lionel Sim joins Bondee
gaming tiktok wechat By Shawn Lim

Bondee is keen to accelerate its regional expansion efforts; Sim handles hiring for the company’s headquarters in Singapore and offices across Japan, South Korea, and China.

Advertisers interested in US super app — don’t expect it from X
wechat x By Brandon Doerrer

X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.

Apple debuts new store on Chinese super-app WeChat
apple ecommerce wechat By Staff Reporters

WeChat is China's biggest messaging platform with over 1.2 billion users. The move will expand Apple's reach in the country, which remains its biggest overseas market after the Americas and Europe.

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
douyin wechat xiaohongshu By Ashley Dudarenok

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.

How China's creator economy is evolving
china creator tiktok UM wechat By Jocelyn Tse

Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.

Twitter Inc. is dead, it’s now X Corp
elon musk wechat By Nikita Mishra

The latest move is seen as an accelerant for creating X— Elon Musk's vision of the 'everything app' and is consistent with the new owner's bid to let go of the old company and its brand value.

Why Twitter wants to become WeChat explained
social commerce wechat By Humphrey Ho

Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.

Mini Programs is Western brands' solution to China's lockdown
ecommerce hylink wechat By Humphrey Ho

In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.

Weixin Channels: The next point of growth for WeChat marketing in China
china marketing tencent wechat By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.

Data shows brands don’t need social media accounts in China
wechat By Sadie Bargeron

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

Mainland China brands ascendant in Asia's Top 1000 Brands
alibaba china tencent wechat By Minnie Wang

ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.

Unlock the world’s largest e-commerce market with WeChat mini-program
china ecommerce wechat By iClick Interactive

The WeChat mini-program has taken Chinese e-commerce industry by storm. From 2019 to 2020 alone, the tool experienced a 33.3% upshot in daily active users, from 300 to 400 million.

The untapped wealth of WeChat data for brands
china marketing wechat By Arthur Du Passage

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

WeChat doubled ecommerce sales in China in 2020
tencent wechat

Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.