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X kicks off global overhaul of ad platform
grok By Beau Jackson

Rebuild follows a period of challenges between X and advertisers.

Linda Yaccarino steps down as CEO of X
linda yaccarino musk x By Julia Walker

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
antitrust instagram meta By Lucy Shelley

But breakup of the company could lead to higher prices for advertisers.

Elon Musk’s xAI acquires X for $33 billion
ai elon musk openai tesla x xai By Joseph Arthur

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Musk’s X battles India in court while advertisers continue to play hardball
elon free lawsuit media musk speech By Campaign India Team

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

Is Elon Musk’s X winning back advertisers?
elon musk x By Reem Makari

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
ad boycott elon musk garm wfa x By Nikita Mishra

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

X global agency lead leaves after 11 months
elon musk pinterest x By Beau Jackson

Christian Kimberley-Bowen is joining Pinterest.

Is Bluesky the new #MarketingTwitter? Marketers weigh in
bluesky x By Campaign US Staff

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

X signs partnership with PubMatic to boost ad revenue
dsp elon musk pubmatic roblox x By Reem Makari

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

X’s ad revenue continues to fall after Musk takeover: Warc
elon musk warc x By Reem Makari

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

GARM vs. X: It’s not just ethics, it’s economics
data privacy elon musk garm pubmatic x By Johanna Bauman

Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.

X transparency report reveals harmful content data
elon musk x By Lucy Shelley

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Report: X brings on Targeted Victory for comms support
elon musk stagwell x By Diana Bradley

X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.

There is no single solution for brand safety, experts warn
brand safety elon musk garm x By Michelle Castillo

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.

'We can’t see brands ever returning': Agency leaders on advertising with X
elon musk x By Shauna Lewis

Brands including Disney, Apple and Comcast left the platform in November 2023.

One year of Threads: Where does X's challenger stand among rivals?
elon musk instagram mark zuckerberg meta threads x By Matthew Keegan

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.