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Musk’s X battles India in court while advertisers continue to play hardball

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The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

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Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.