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Musk’s X battles India in court while advertisers continue to play hardball

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The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

DFS introduces experiential whisky pop-up at Changi Airport

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Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.

Nike 'knits' trainers from scratch with outdoor stunt in Shanghai

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SHANGHAI - For the launch of Nike's new Free Flyknit shoes, Wieden+Kennedy Shanghai launched an outdoor stunt that highlighted the lightweight feature of the product.

Tim Tam rolls out free sampling campaign in Hong Kong

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HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.

Awfullychocolate dishes out pop-up campaign in countdown to 'Mayan apocalypse'

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HONG KONG - Awfullychocolate is offering free sweets to mark 21 December—the supposed end of the world according to those who believe the Mayan calendar predicts our doom.

HK free newspapers make no big impact on readership of paid titles

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HONG KONG - Newspaper readership in Hong Kong has hit a 10-year high. An increasing number of free papers in the territory has not taken readers from paid titles, according to a GroupM survey.

Can the Malay Mail move from a free to a paid model?

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PETALING JAYA – One of Malaysia’s oldest newspapers, The Malay Mail, announced yesterday that it would be moving from a free afternoon paper to a paid morning title. But will the new business model work?

CIMB Bank offers free taxi rides to Singaporeans

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SINGAPORE - CIMB Bank has surprised wary Singaporeans with a free ride in a taxi to any destination that it says will reinforce their brand mantra of 'Be surprised by money'.

PCCW provides free Wi-Fi with HKTB

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HONG KONG – PCCW and Hong Kong Tourism Board (HKTB) have partnered to offer free Wi-Fi services to heighten the travel experience in Hong Kong.