Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
of
India's media companies must label paid posts on social handles
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
India's ad watchdog partners with gaming bodies to curb illegal betting ads
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
What we can learn from Bilibili's buzzword for 2023, ah?
The Chinese video streaming service has made an annual tradition of spotting the top buzzwords among young people in its chats as a way to signal new consumption trends.
Campaign Crash Course: A conversational commerce primer for brand marketers
While the pandemic may have accelerated ecommerce adoption, the next consumer trend appears to be buying directly from popular chat apps. Here's how brands could tap this online evolution.
Campaign Crash Course: An introduction to NFTs for marketers
As marketing moves from mass audiences to personalised brand experience and onward toward the metaverse, a raft of global brands have embraced the NFT opportunity. Here's why and how you could too.
Campaign Crash Course: How to not suck at videoconferencing
By now, one would think agencies have mastered the art of virtual pitching. Not so, says this cheeky lesson from marketing consultancy TrinityP3, which explains how to do it right.
Campaign Crash Course: How to build a DTC brand
Brands have been rushing to find new ways to reach home-bound consumers as the Covid pandemic has continued to rage. In this lesson, discover how to build a direct-to-consumer brand.
Campaign Crash Course: How to create an effective B2B strategy
While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.
Chinese Gen Z's consumption trends distinct from previous generations, Euromonitor reveals
Marketers need to be conscious of shifting spending patterns and sensibilities among this group, a new report shows.
In Japan, brands' response to COVID-19 scores higher than government: McCann
TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.
Move and win roundup: Week of February 19, 2018
Starbucks & GO, Turner, Brave Bison and more to come in our weekly collection of people moves and account news.
Ad fraud scam costs advertisers up to US$5m a day, says security firm
US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.
Embracing change key to realising China’s potential: OMD
The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.
Photos: Agency of the Year Awards 2015, Singapore gala dinner
A selection of photos from last night's 2015 Agency of the Year Awards gala dinner in Singapore, including presentation of awards for the Southeast Asia, Japan/Korea and Australia/New Zealand regions as well as the Agency Network of the Year Awards. Please see the linked articles at the bottom of the page for full lists of winners and more on the Agency of the Year.