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OMD

OMD China expands Yili remit with $100 million digital win
account win media buying OMD omd china pitch review By Staff Reporters

The media mandate sits with Mindshare.

Grimace takes over Singapore commutes in McDonald’s AR campaign
mcdonalds OMD By Staff Reporters

Turning dull bus stop waits into quick-hit AR gameplay with Grimace, McDonald’s Singapore targets Gen Z in moments of idle attention.

OMD and Leo win top Agency of the Year APAC Awards
agency of the year aoy leo msl OMD By Robert Sawatzky

MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.

Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
aoy 2025 leo OMD publicis groupe By Matthew Keegan

Leo dominated in the creative categories and Spark Foundry swept the media honours.

PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
apac media league OMD phd spark foundry By Matthew Keegan

PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.

OMD creates global COO role, promotes internally
ellen griffin OMD By Staff Reporters

Griffin steps into the position with immediate effect, reporting to OMD Worldwide CEO George Manas.

Under Armour appoints OMD as media AOR in APAC
apparel media aor OMD pitch under armour By Nikita Mishra

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

Connie Chan exits OMD China for Stagwell; Linda Wang named new leader
ceo exits claudine kwek connie chan exits and entrances OMD omd china stagwell By Nikita Mishra

Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role with Stagwell.

Agency Report Card 2024: OMD
advertising agencies agency report card agency report cards apac arc2024 evaluation OMD research By Staff Reporters

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
brand refresh OMD By Luz Corona

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Leo Burnett and OMD lead Agency of the Year APAC awards
agency of the year aoy 2024 Leo Burnett msl OMD publicis groupe By Nikita Mishra

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.

Publicis and OMD shine at SEA's Agency of the Year
aoy 2024 bbh Leo Burnett McCann Worldgroup OMD omnicom publicis groupe UM By Rahat Kapur

Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.

What it takes to drive successful sports sponsorship
f1 OMD omg singapore sports By Gina McKinnon

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

40 Under 40 2024: Alison Costello, OMD
advertising apac leadership marcomms media OMD By Staff Reporters

Costello's rare ability to simplify the world of data and technology for OMD’s clients and people is a testament to her rapid growth trajectory.

Hoka One One picks OMD as media agency of record in China
media OMD omnicom omnicom media group pitch By Staff Reporters

OMD will take over Hoka’s media account from UM in China following a competitive pitch.

McDonald’s celebrates 50 years with nostalgic 1980s birthday party
mcdonalds nostalgia OMD By Lucy Shelley

The ad recreates the first UK McDonald's restaurant.

APAC is a market of inspiration: OMD's George Manas
OMD omg By Shawn Lim

In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.

OMD Taiwan appoints GroupM alumnus Jason Chen as general manager
OMD omg omnicom By Staff Reporters

As GM, Chen will focus on the continuous development and growth of OMD’s client partnerships, commercial operations, product, talent, and culture.

Agency Report Card 2023: OMD
advertising agencies agency report card agency report cards apac evaluation OMD research By Staff Reporters

OMD picked up its performance and had a strong 2023, consistently finishing in the top five of the media agency rankings table.

Singtel reappoints OMD as media agency of record
OMD review singtel By Shawn Lim

The media review began in September 2023 and participating agencies included Publicis and GroupM.