With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.
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Omnicom-IPG merger nears completion: Here’s the full timeline
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IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover
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Cuts come on top of last year's 4,100 headcount reduction.
Omnicom Media Group consolidates influencer capabilities under Creo brand
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Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Will the 'big six' become the 'big three'?
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Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
Kiron Kesav appointed as strategy chief of PHD APAC
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EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.
Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
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The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.
OMG taps Dentsu exec for Malaysia CEO position
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EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.
Tata Motors win pushes Omnicom Media Group into top five of global new business
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Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
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As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
OMG WTF is OAG?
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Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
PHD appoints Eileen Ooi as APAC CEO
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EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.
OMG Thailand strengthens leadership bench with key appointments
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With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles.
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
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EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
Michelin appoints media agency to $89.5 million global account
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The appointment follows a competitive pitch.
How Cannes jury presidents judged AI
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Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
OMD UK expands leadership team following OMG shake-up
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Three appointments at OMD UK follow the promotion of Vicky Fox and Christian Byron to OMG roles.
OMG Hong Kong appoints new chief operating officer
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Chief investment officer Derek Yip, a long-time veteran of OMG, gets promoted to the role of chief operating officer.
OMG aims to add a major FMCG client to the roster in India
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Omnicom Media Group APAC CEO Tony Harradine discusses India, work-life balance, talent, AI and more.
Philips switches $165 million global media account
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OMG will start work on the Philips Domestic Appliances account from April 1st.
Women to Watch Greater China 2023: Alana Zervos, Omnicom Media Group
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A tireless advocate for culture and diversity within the agency, Zervos’ innovative initiatives have helped OMG Hong Kong win accolades and awards.
Philippines-based Unilab switches to OMG as media agency of record
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Mediacom had previously held the pharma company's media account since 2016.
OMG appoints CEO in Malaysia
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Eileen Ooi was previously chief operating officer.
OMG names regional digital chief
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Bharat Khatri was previously country head for India with Xaxis.
GroupM hires Aimee Buchanan as ANZ CEO
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She departs from her CEO role at OMD after nearly five years.
Omnicom Media Group signs on to Teads’ cookieless targeting tech
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The tool uses AI to create audience profiles using behavioural signals.
Agencies and brands divided on impact of privacy on ad targeting
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Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
PHD names Joey Zhao as China CEO
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Previously COO, Zhao fills the role vacated by Anna Chitty in September.
Rochelle Chhaya takes helm of OMG Thailand
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Promotion sees APAC COO of OMD return to Thailand to run operations at the Omnicom Media Group level.
Video viewing near saturation point in Hong Kong: OMG
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TOP OF THE CHARTS: Hong Kongers watch 67 hours of video a week, as eyeballs shift to social-media sites at the expense of free TV, according to a new report from Omnicom Media Group.
OMG sends sports unit Fuse onto the pitch in APAC
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Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
OMG launches ecommerce practice in APAC
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The new specialist offering is aimed to help brands improve their digital availability across online marketplaces.
OMD revamps processes, values in quest of top ranking
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AGENCY REPORT CARD: See OMD's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
OMG names CEO for China
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The promotion of Claudine Kwek fills a role left vacant by Doug Pearce in 2018.
Mandate for Change: How are media agencies taking on diversity and inclusivity?
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Top APAC media agencies detail their recent efforts for a more inclusive workplace.
OMG names APAC communication officer from Publicis
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Chief communications officer is a newly created role for the media-agency network.
Kraft Heinz: let’s measure digital advertising on brand value rather than cost
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Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Mandate for Change: the mandate has changed
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Two years after APAC media agency chiefs signed a pledge to improve gender equality, most networks are focusing efforts on broader inclusion initiatives.
OMD’s Paddy Crawshaw departs for startup agency
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After nearly two decades at OMG, Crawshaw has joined a creative agency startup with the mission to make people 'fall in love with advertising again'.
Philippa Brown named CEO of PHD Worldwide
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UK chief executive of Omnicom Media Group wins promotion to global role.
5 of Asia's top media chiefs name their biggest challenges
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Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.
Omnicom Media Group wins $600M global Daimler media account
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'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
A future we can all look forward to
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Given the unique size of online audiences in this part of the world, it is no wonder that digital innovation is accelerating at a much faster rate here than anywhere.
6 blockchain takeaways (and zero nonsense)
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A packed room at Spikes Asia got a down-to-earth update on where the technology stands and where it's headed.
Omnicom Media Group and PHD launch VW-dedicated global data unit
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The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
Omnicom Media Group China hires Gavin Hu as CIO
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Hu will forge closer partnerships with key media, particularly Baidu, Alibaba and Tencent.
OMG appoints Torie Henderson as CEO for Southeast Asia and India
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Jasmin Sohrabji moves to a global leadership position.
OMG Australia plugs in to Spotify with The Trade Desk
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Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.
OMG names Tony Harradine as chief investment officer
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Move aims to strengthen investment and accountability function in the region.
Ranga Somanathan named OMG CEO in Singapore, Malaysia
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Ranga Somanathan replaces Sony Wong and Andreas Vogiatzakis.
Omnicom Media Group Thailand appoints head of content & sponsorship
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BANGKOK - Omnicom Media Group Thailand has appointed Chokchai Na Ranong as Head of Fuse – its branded content, sponsorship and ideation unit that works with clients within the network and its brands, OMD and PHD. In his new role, Chokchai will be responsible for leading Fuse within OMD and PHD as well as strengthening the product through local initiatives.
OMG Hires Rob Marston as the new head of their mobile division: Airwave
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Omnicon Media Group Australia has announced the appointment of Rob Marston as ANZ Head of Airwave. In this newly created role, Marston will be responsible for ensuring mobile is fully integrated into the working practices of the OMG agencies OMD, PHD, m2m, Foundation and Resolution.
Omnicom Media Group Malaysia appoints head of content
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MALAYSIA - On the heels of a series of specialist hires, Omnicom Media Group Malaysia has appointed Haris Ismail as Head of Fuse – its branded content, sponsorship and ideation unit that services clients within the network and its brands, OMD and PHD. Fuse specializes in strategy and building brand assets in owned and earned platforms and integrating these with paid media. In his new role, Haris will be responsible for embedding the value-proposition of Fuse within OMD and PHD as well as strengthening the product through local initiatives.
OMG brings Spotify into Spikes Tech Talks
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SINGAPORE - This year's round of Tech Talks by Omnicom Media Group in partnership with Spikes Asia will include a session by Spotify on how brands engage with consumers using music.