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Omnicom-IPG merger nears completion: Here’s the full timeline

ipg ipgomg merger omg thebigconsolidation By Marielle Descalsota

With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

ipg merger omg thebigconsolidation By Beau Jackson

Cuts come on top of last year's 4,100 headcount reduction.

Omnicom Media Group consolidates influencer capabilities under Creo brand

creo influencer kol omg omnicom By Shauna Lewis

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Will the 'big six' become the 'big three'?

ipg ipgomg merger merger and acquisitions omg thebigconsolidation By Gideon Spanier

Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.

Kiron Kesav appointed as strategy chief of PHD APAC

chief strategy officer kiron kesav omg phd By Ravi Balakrishnan

EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

essencemediacom hearts science omg special warner bros discovery By Ravi Balakrishnan

The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.

OMG taps Dentsu exec for Malaysia CEO position

eileen oii omg winnie chenhead By Nikita Mishra

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

Tata Motors win pushes Omnicom Media Group into top five of global new business

ipgomg omg omnicom publicis groupe By Elena Lewis

Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

omg omnicom media group phd By Rahat Kapur

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

PHD wins $35 million Bosch China media account

carat china Dentsu omg omnicom media group phd By Rahat Kapur

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

What it takes to drive successful sports sponsorship

f1 OMD omg singapore sports By Gina McKinnon

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

OMG WTF is OAG?

BBDO DDB omg omnicom advertising group omnicom group tbwa By Maisie McCabe

Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

PHD appoints Eileen Ooi as APAC CEO

omg omnicom omnicom media group phd By Nikita Mishra

EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.

OMG Thailand strengthens leadership bench with key appointments

omg omnicom media group thailand By Staff Reporters

With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles.

Omnicom consolidates creative agencies globally under Omnicom Advertising Group

oag omg omnicom omnicom advertising group tbwa troy ruhanen By Alison Weissbrot

EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.

Michelin appoints media agency to $89.5 million global account

havas media agency appointment media review omg By Shauna Lewis

The appointment follows a competitive pitch.

PHD takes Universal Beijing Resort media business off Initiative

omg omnicom phd By Staff Reporters

PHD will now handle media buying and strategy for the theme park as its media AOR.

July APAC media agency rankings

apac omg omnicom phd Publicis rankings By Staff Reporters

PHD led the APAC new-business league for media agencies in July, according to Campaign Advertising Intelligence's monthly analysis, based on COMvergence data as of July 1, 2024.

How Cannes jury presidents judged AI

accenture song ai akqa campaign at cannes cannes lions elon musk havas omg By Brandon Doerrer

Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.

APAC is a market of inspiration: OMD's George Manas

OMD omg By Shawn Lim

In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.