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influencer

Australian company fined for telling influencers to conceal paid posts
influencer influencer marketing influencers regulation regulations By Matthew Keegan

In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.

84% of Asian consumers have watched or bought via livestream: Report
asia influencer marketing rakuten insight global totem By Minnie Wang

Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Omnicom Media Group consolidates influencer capabilities under Creo brand
creo influencer kol omg omnicom By Shauna Lewis

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia
influencer marcus krzastek vaynermedia By Rahat Kapur

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

53% of consumers distrust influencer content, says report
influencer marketing By Campaign India Team

The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.

Micro-influencers: The new powerhouses of marketing
influencer influencers marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Here’s why agencies have no idea who X creators are
creator influencer x By Brandon Doerrer

X’s recent creator push is causing a lot of confusion.

Is the era of social media dead?
influencer instagram sounding board tiktok By Matthew Keegan

SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?

Red Havas launches influencer marketing division
creator influencer kol By Siobhan Holt

Red Havas Group has announced the global launch of Sway, an influencer marketing service.

Twitter influencer payouts start on the far right, neglecting brand concerns
creator influencer By Brandon Doerrer

Some far-right influencers have claimed to receive five-figure earnings.

What can luxury learn from the Shein PR debacle?
greenwashing influencer kol shein By Sadie Bargeron

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.

Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
china dao insights influencer kol luxury By Qing Na

From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.

Influencer marketing is 'magic and science', says Dove comms boss
dove influencer kol By Elizabeth Wiredu

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
greater china hong kong influencer kol taiwan By Minnie Wang

Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.

WPP snaps up influencer marketing agency Goat
influencer wpp By Ben Bold

Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.

Weathering an influencer crisis
crisis influencer kol pr By Julie Brander

Five steps your brand can take.

Creator marketing platform Captiv8 expands globally
captiv8 creator influencer kol By Brandon Doerrer

The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.

Big brands are losing money by not in-housing influencer marketing
influencer kol By Evie Barrett

Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.

FleishmanHillard’s head of influence fuels outrage at PR firms’ ties with energy companies
fleishmanhillard fossil fuel influencer By Evie Barrett

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.