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Dove’s Super Bowl LX spot is ‘for the girls’
dove ogilvy super bowl super bowl marketing superbbowlmarketing superbowl commercials

Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.

Dove urges society to change the way it compliments young girls
dove girls By Charlotte Rawlings

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Beauty brand Dove returns to 2025 Super Bowl
dove super bowl super bowl 2025 By Emma Thumann

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution
dove greenpeace plastic pollution By Charlotte Rawlings

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

Dove makes aging an aspiration in Beauty Never Gets Old campaign
dove By Bailey Calfee

The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.

Lessons from 20 years of Dove’s Campaign for Real Beauty
dei diversity dove inclusion By Alison Weissbrot

On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
dove gender girls ogilvy skincare By Shauna Lewis

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
dove girls sport super bowl women By Bailey Calfee

The brand teamed up with Kylie Kelce to premiere the spot.

Dove returns to Super Bowl LVIII to advocate for girls in sports
dove super bowl By Lisa Lacy

The brand continues to promote body confidence at the Big Game.

Dove body image ads accused of being irresponsible but ASA rules otherwise
dove unilever By Ben Bold

More than 100 complaints received over 'Self-Esteem Project' campaign.

Inside Dove’s armpit-heavy New York City campaign
dove unilever By Bailey Calfee

The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.

Dove Men+Care captures the true spirit of sportsmanship
dove football By Campaign India Team

Watch the film conceptualised by Ogilvy here

Dove CMO: brand success more reliant on marketers than agency
cmo creativity dove By Nicola Merrifield

Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.

Influencer marketing is 'magic and science', says Dove comms boss
dove influencer kol By Elizabeth Wiredu

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

Dove launches billboard made out of syringes to call out toxic beauty standards
dove By Sabrina Sanchez

The campaign was created based on the insight that more than 50,000 Canadian teens aged 14 to 17 have had injectable cosmetic treatments in the last year.

Chinese brands that stepped up their International Women's Day actions
campaign dove iwd kantar nike By Minnie Wang

While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.

Dove Pakistan wants to solve damaged hair with NFTs
dove By Ad Nut

Dove wants to use NFTs to help women experience damage-free hair, not virtually, but in reality.

Dove continues to #StopTheBeautyTest
dove By Campaign India Team

The film is conceptualised by Ogilvy.

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
axe cmo dove Lifebuoy rexona samir singh unilever By Rahul Sachitanand

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

Dove creates a multitasking metaverse experience for busy moms
dove unilever By Ad Nut

AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?