True

kol

Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
brand crisis china kol pr xiaomi By Minnie Wang

Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.

Ant International appoints US basketball star Sabrina Ionescu as global ambassador
ai alibaba group ant group kol sports By Staff Reporters

The four-time WNBA All-Star will boost Ant's global footprint and youth appeal beyond Asia.

China to dominate 58% global KOL spend, growth will slow before rebound: Ebiquity
china ebiquity kol By Staff Reporters

TOP OF THE CHARTS: KOL marketing in the Mainland will exceed $14 billion by 2027, but platform creator dynamics are markedly different; understanding them is key to ROI.

Omnicom Media Group consolidates influencer capabilities under Creo brand
creo influencer kol omg omnicom By Shauna Lewis

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
china dao insights kol By Qing Na

Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?

Red Havas launches influencer marketing division
creator influencer kol By Siobhan Holt

Red Havas Group has announced the global launch of Sway, an influencer marketing service.

What can luxury learn from the Shein PR debacle?
greenwashing influencer kol shein By Sadie Bargeron

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
ad spend china douyin ebiquity kol red By Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
china dao insights influencer kol luxury By Qing Na

From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.

Influencer marketing is 'magic and science', says Dove comms boss
dove influencer kol By Elizabeth Wiredu

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

From creator to creative: Why agencies are recruiting social media stars
creators influencers kol By Brandon Doerrer

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
greater china hong kong influencer kol taiwan By Minnie Wang

Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.

Weathering an influencer crisis
crisis influencer kol pr By Julie Brander

Five steps your brand can take.

Creator marketing platform Captiv8 expands globally
captiv8 creator influencer kol By Brandon Doerrer

The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.

How 'gamefluencers' are transforming the world of gaming
esports gaming influencers kol twitch we are social By Chris Chong

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

Big brands are losing money by not in-housing influencer marketing
influencer kol By Evie Barrett

Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP.

Ebiquity: 43% of Chinese KOL followers are actual fans
china ebiquity kol top of the charts By Staff Reporters

TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.

Will China's new influencer rules improve the transparency of KOL marketing?
china kol marketing By Minnie Wang

Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it.

Should brands in China rely less on KOLs?
china influencer kol sounding board By Shawn Lim

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Uneven regulation, tight deadlines catalyse spike in plagiarism
kol By Rahul Sachitanand

While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues.