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ad spend

The 'cheap and above all' CPM trap is broken and costs marketing effectiveness
ad spend digital advertising digital marketing social media ad spend By Tom Jones-Barlow

Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
ad spend advertising ai meta By Reem Makari

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Global ad spend surpasses $1 trillion, APAC to play key role
ad spend emarketer research By Staff Reporters

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

75% of marketers report declining returns on social media ad spend
ad spend roi social media ad spend taboola By Staff Reporters

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

APAC ad spend growth pegged at 5.8%, buoyed by SEA
ad spend Dentsu research By Staff Reporters

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

Are marketers spending less on social media?
ad spend meta tiktok By Matthew Keegan

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

Publicis upgrades global forecast after 'better than expected' H1
ad spend h1 earnings publicis groupe By Shauna Lewis

Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.

Ad spend wasted on invalid traffic to soar 33% in 2024
ad spend By Joseph Arthur

With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI
ad revenue ad spend By Shawn Lim

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Meta says ad spend has ‘softened’ amid Israel-Hamas war
ad spend earnings gaza israel meta By Jessica Heygate

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
ad spend elon musk x By Shauna Lewis

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
ad spend us By Sabrina Sanchez

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue
ad spend microsoft netflix By Staff Reporters

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.

Meta’s revival picks up in Q2 as revenue grows 11%
ad spend mark zuckerberg meta By Jessica Heygate

Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.

Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024
ad spend china ebiquity By Minnie Wang

TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
ad spend china douyin ebiquity kol red By Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Advertisers in APAC increased digital ad spend in 2022
ad spend nielsen By Staff Reporters

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

As China’s economy rebounds, ad spend flows overseas
ad spend china By Jessica Heygate

Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.

Unilever hikes adspend by €500m and vows to keep investing in 2023
ad spend marketing spend unilever By Shauna Lewis

The consumer goods company also warned that prices for consumer goods would continue to rise.

Unilever is top advertiser in three SEA markets: Nielsen
ad spend advertising nielsen unilever By Staff Reporters

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.