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ad spend

The 'cheap and above all' CPM trap is broken and costs marketing effectiveness

ad spend digital advertising digital marketing social media ad spend By Tom Jones-Barlow

Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.

Zuckerberg says AI could ‘redefine’ Meta’s ad business

ad spend advertising ai meta social media By Reem Makari

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Global ad spend surpasses $1 trillion, APAC to play key role

ad spend emarketer research By Staff Reporters

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

75% of marketers report declining returns on social media ad spend

ad spend roi social media ad spend taboola By Staff Reporters

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

APAC ad spend growth pegged at 5.8%, buoyed by SEA

ad spend Dentsu research By Staff Reporters

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

Are marketers spending less on social media?

ad spend meta social media tiktok By Matthew Keegan

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

Publicis upgrades global forecast after 'better than expected' H1

ad spend h1 earnings publicis groupe By Shauna Lewis

Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.

Ad spend wasted on invalid traffic to soar 33% in 2024

ad spend By Joseph Arthur

With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI

ad revenue ad spend By Shawn Lim

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Meta says ad spend has ‘softened’ amid Israel-Hamas war

ad spend earnings gaza israel meta By Jessica Heygate

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

ad spend elon musk social media twitter x By Shauna Lewis

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle

ad spend us By Sabrina Sanchez

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

ad spend microsoft netflix By Staff Reporters

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.

Meta’s revival picks up in Q2 as revenue grows 11%

ad spend mark zuckerberg meta By Jessica Heygate

Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.

Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024

ad spend china ebiquity By Minnie Wang

TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity

ad spend china douyin ebiquity kol red social media By Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Advertisers in APAC increased digital ad spend in 2022

ad spend nielsen By Staff Reporters

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

As China’s economy rebounds, ad spend flows overseas

ad spend china By Jessica Heygate

Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.

Unilever hikes adspend by €500m and vows to keep investing in 2023

ad spend marketing spend unilever By Shauna Lewis

The consumer goods company also warned that prices for consumer goods would continue to rise.

Unilever is top advertiser in three SEA markets: Nielsen

ad spend advertising nielsen unilever By Staff Reporters

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Nielsen report: Advertisers aren’t spending enough money

ad spend effectiveness nielsen roas roi By Shauna Lewis

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

APAC marketers most likely to reinvest their revenue into media spend, study reveals

ad spend media media spend By Shawn Lim

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.

How should brands measure ROI in the metaverse?

ad spend measurement roi By Shawn Lim

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.

Australian ad industry grows 19% YOY, govt spend at the forefront

ad spend australia iab top of the charts By Shawn Lim

TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.

APAC ad markets to be buoyed by China in 2021, India in 2022

ad spend advertising forecast media spending By Staff Reporters

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Global ad market seen surging to new highs this year

ad spend advertising forecast media spending By Staff Reporters

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

ad spend forecast groupm By Alison Weissbrot

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

Global adspend slump expected to be less severe than 2009 crash

ad spend By Omar Oakes

Warc says global adspend will fall by 8.1% this year, with US and Asia-Pacific predicted to have lowest declines.

In-app video spend more than doubles in APAC: Pubmatic

ad spend programmatic pubmatic top of the charts video By Staff Reporters

Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.

DAN cuts Asia advertising spend forecast

ad spend advertising asia china Dentsu forecast india By Staff Reporters

Muted Chinese and Southeast Asian markets see agency network revise 2020 forecasts downwards.

Hong Kong media faces tumbling ad spends as layoffs loom

ad spend hong kong layoffs media By Rahul Sachitanand

Prolonged protests, diving consumer spending cause deep impact on stricken sector

APAC's leading ad spend growth in 2019 will cool next year: Magna

ad spend forecast By Robert Sawatzky

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

SPH media profits plunge; introduces ‘integrated’ sales approach to boost ad spend

ad spend media print By Staff Reporters

A sobering outlook from Singapore’s publishing giant in its 2018/9 financial year results, as it gets underway with a streamlining strategy.

China, APAC to lead global social-media adspend

ad spend forrester social media top of the charts By Staff Reporters

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen

ad spend forecast hong kong nielsen spending By Jingjing Ma

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

DAN eyes less adspend growth than other forecasts

ad spend Dentsu forecast top of the charts By Olivia Parker

TOP OF THE CHARTS: Dentsu Aegis Network's new adspend forecast expects both global and APAC growth to accelerate this year, but at more modest rates than late-2017 predictions.

Digital, big events driving global adspend gains: Magna

ad revenue ad spend forecast By Robert Sawatzky

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

SEA markets to post double-digit digital growth: eMarketer

ad spend digital ecommerce emarketer southeast asia By Soon Chen Kang 江欣珍

Robust growth expected for Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam, the next 'it' markets for digital.

APAC ad growth speeds up, bucking global trend: Magna report

ad spend advertising apac By Olivia Parker

Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.

SEA trails in shift to digital channels: eMarketer

ad spend adspend data emarketer iab research By Matthew Miller

Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.

Expect weaker APAC ad spend in 2016: Magna Global

ad spend advertising asia pacific By Gabey Goh

ASIA PACIFIC - In Magna Global’s latest Global Media Suppliers Advertising Revenue Forecasts report, the Asia Pacific region is now accounts for 30 percent of global spend, and will continue on its growth trajectory despite an overall economic slowdown.

Baidu reaps the benefits of Google’s China ban

ad spend baidu emarketer google search By Adrian Peter Tse

CHINA - A massive and growing internet population in China has increased Baidu’s share of search ad spend globally, although it still trails well behind Google.

Alibaba and Baidu’s mounting claim on global ad spend

ad spend alibaba alipay baidu digital facebook google tencent By Jason Wincuinas

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

Asia’s ad spend to grow but mobile will slow from 2014-2016

ad spend advertising gartner By Emily Tan

ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.

Global ad spend growth downgraded to 4 per cent in 2013: Warc

ad spend australia china india japan warc By Emily Tan

GLOBAL – Global advertising spend is expected to increase by 4.3 per cent in 2012 and by 4 per cent in 2013 according to marketing intelligence service Warc’s latest International Ad Forecast, which is based on 12 major markets.

Asia-Pacific’s ad market to overtake North America in 2014: eMarketer

ad spend digital emarketer By Emily Tan

GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).