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75% of marketers report declining returns on social media ad spend

ad spend roi social media ad spend taboola By Staff Reporters

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance

adam singolda realize taboola By Joseph Arthur

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

Outbrain snaps up competitor Teads for $1 billion

ctv merger taboola By Ben Bold

The agreement follows speculation about deal.

Beyond the scoreboard, unconventional leadership lessons from a tween

international womens day iwd leadership taboola By Brenda Chung

Women should not be people pleasers, Taboola's Brenda Chung learned this important life lesson from her 10-year-old daughter.

Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety

adtech taboola By Shawn Lim

In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.

Taboola promotes Brenda Chung to regional director for APAC

taboola By Shawn Lim

Exclusive: Campaign understands Brenda Chung, a Woman to Watch winner in 2017, has been promoted to lead advertising partnerships for Taboola in Asia-Pacific.

Taboola supports women-owned APAC businesses

advertising equity gender taboola By Staff Reporters

The company's RecommendHer program gave US$500,000 in free advertising to 100 women-owned business around the world.

Taboola-Outbrain merger called off

adtech ma taboola

Corporate clashes—accentuated by the pressures of Covid-19—led to the breakdown of the deal between the two ad firms.