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Why hesitation might be women's most valuable AI skill
gender gender bias international womens day iwd By Zoe Scaman

The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.

Why gender-equality campaigns need to go past mushy sentimentality
gender gender equality international womens day women By Staff Reporters

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

For IWD, KFC Singapore takes on ‘pocket inequality’

gender international womens day iwd KFC pinheads rga singapore By Ad Nut

KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.

Will Olympic glory translate to more brand investment for women's sport?
gender sponsorship sports sports marketing By Matthew Keegan

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.

Not why, but how: Forsman & Bodenfors’ mission to bring pay equity to our industry
equality gender By Grace Hart

The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
ai campaign 360 cannes lion cindy gallop creativity dei editors picks gender thelongview By Rahat Kapur

In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
china gender loreal mccann By Ad Nut

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

Why McCann’s global chief creative wants more work from an ‘open kitchen’
creativity gender ipg javier campopiano mccann By Robert Sawatzky

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
dove gender girls ogilvy skincare By Shauna Lewis

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

The habits of highly effective women
communications fairprice gender gender equity iwd By Jean Khong

Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.

BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
asia BBDO china gender gender equality international womens day iwd By Minnie Wang

We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.

‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
gender gender equity international womens day ipg ipg mediabrands korea By Rahat Kapur

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.

'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
gender gender equity international womens day ipg iwd japan ji watson McCann Worldgroup By Minnie Wang

As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
gender By Bailey Calfee

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
gender gender equality iwd sri widowati women By Gunjan Prasad

The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.

Women to Watch Greater China 2024 opens for entries
2024 diversity gender women to watch wtw By Staff Reporters

Campaign’s coveted list featuring top female talent from Greater China returns for a fourth year. Nominate the women whose work—and ways of working—inspire you.

Women's World Cup: seeing is not the same as believing
football gender women By Matt Readman

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

The Women’s World Cup: Will brands get equality in sport right?
equality gender sport women By Sabrina Shim

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Rediffusion announces all-women agency Ladyfinger in India
equality gender women By Campaign India Team

It will be helmed by former Wunderman Thompson creative director Tista Sen.

Just 4.7% of adspend put behind ads with women in professional settings
adspend gender women By Sarah Dennis

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.