If the marketing industry can convince the world a fizzy drink could achieve world peace, it should be able to sell the basic human decency of not firing women on maternity leave, writes Charlotte Mceleny.
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international womens day
DE&I has a marketing problem and our industry has the skillset to fix it
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international womens day
'Pay us, don’t empower us': Women want action, not celebrations on International Women’s Day
international womens day
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A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.
The problem with 'women-focused' marketing
international womens day
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Why hesitation might be women's most valuable AI skill
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gender bias
international womens day
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The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.
Laurier shines a light on what women quietly endure every month
international womens day
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On International Women's Day, the brand reminds women they're not alone in the hidden struggles that come with managing period pain and discomfort.
The quiet IWD: where did all the DEI campaigns go?
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international womens day
With visibly fewer brand activations this International Women’s Day, Campaign Asia-Pacific asks whether DEI is being deprioritised in the region or simply de-risked.
Women have been giving for years. Where is the gain?
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gender diversity
inclusion
international womens day
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Why gender-equality campaigns need to go past mushy sentimentality
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gender equality
international womens day
women
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
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BBDO
china
gender
gender equality
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We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
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gender equity
international womens day
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To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.
You cannot 'inspire inclusion' without intersectionality
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diversity
inclusion
international womens day
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There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
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gender equity
international womens day
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McCann Worldgroup
As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.
APAC marcomms leaders share what International Women's Day means to them
international womens day
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IWD 2024: "Swimming against the tide of toxic masculinity and waving the equality flag takes guts and an attitude of just not giving a f&*k"—read intriguing perspectives from the region's advertising and marketing voices.
65% of women in Singapore have never asked for a pay rise: survey
international womens day
A survey by global hiring platform Indeed, finds that more than half of female workers in Singapore (59%) believe they are not paid enough as a base salary, and haven't requested a raise due to fear of negative consequences.
Perspective: Why being trans is not the reason I'm a male ally
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diversity
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Rain Khoo, a former creative at Proctor & Gamble, shares his transition journey and what it means to be a male ally.
Beyond the scoreboard, unconventional leadership lessons from a tween
international womens day
iwd
leadership
taboola
Women should not be people pleasers, Taboola's Brenda Chung learned this important life lesson from her 10-year-old daughter.
Brand power in tackling Asia's gender divide and rewriting the story of equality
international womens day
iwd
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy.
IWD 2024: Google's Sapna Chadha on how Singapore can increase women's board participation
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international womens day
iwd
Google's Sapna Chadha shares her journey as a female leader in a male-dominated industry in the first part of our International Women’s Day 2024 coverage.
International Women's Day: What brands and businesses are doing
international womens day
iwd
International Women’s Day is an opportunity for brands to champion their female-focused agenda and drive change. From Spotify to Research & Ranking to Ubras, Uniqlo, Vogue and Vietjet, we explore how businesses are making their mark on this occasion.