Air India soars above the mundane with new in-flight safety campaign
Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.
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AAMI targets 'athletes in the making' in insurance campaign
The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.
'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.
Tracking down the strange scent of an elusive shampoo brand message
The mock detective drama for Clear Men shampoo by MullenLowe Singapore starring football greats Erling Haaland and Vinicius Jr is so bad it's... no, not good.
A mildly irritating rap song to sell internet services
Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.
Solve tricky life scenarios in seconds, says Krungsri
In this humorous spot, the Thai bank offers rapid problem-solving on the back of motorbikes, highlighting the brand's core message of simplicity, speed, and the customer's desire for a hassle-free life.
Income Insurance uses feline flexibility for a purrfect analogy
Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
'Mom's Bed' breaks the silence on caregiver struggles in Seoul
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
What's in a name? A new campaign explores labels, liberation and legacy
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
Canva makes an unbelievably good presentation...and brand film in Japan
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
Safari and McCann Japan give vintage clothing a storied past
A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.
Tourism Tasmania campaign puts the ‘art’ back in artificial intelligence
Because creativity shouldn't be coded, BMF's new work lets imagination run wild and algorithms take a hike.
In a dog-eat-dog world, a Hong Kong campaign woofs for equality
Love knows no pedigree, it’s time humans caught up with that fact.
Sailing with splendour: Dentsu Creative cruises in luxury in new global campaign
Sojourns under a splendid summer sun afloat a luxury cruise upon the depths of the European seas? Yes please and thank you, says Ad Nut.
Singapore adds urgency to adopting EVs with thriller campaign film
The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.
Mastercard and Westpac create a movie without pictures
Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.
Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.
Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.
Virtus Health’s cheeky ‘Call to Balls’ takes aim at Australia’s sperm shortage
A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.
The Grinch and McDonald's team up to ruin Australia's Christmas spirit
If you thought Christmas in the Aussie summer was odd, wait till you see how McDonald’s and the Grinch are successfully ruinin’ it.
There's a new mayo-dispensing bow tie. Hellmann’s, explain yourself
It's rhinestoned and all. NRL star Kalyn Ponga fronts the ad.
StarHub and TBWA Singapore launch 'We Got You' platform
It marks StarHub’s push to focus on connection and peace of mind rather than the telco world’s predictable fixation on speed and data.
Nothing you buy will ever break again and Honda makes it hurt
Because when your gear refuses to die, the only thing left to replace is your expectations.
Sting's new ads are so short, you feel 'em before you see 'em
It's almost like they're drinking their own energy.
L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Superloop’s latest ad turns super fast internet into a worthy brag
A slightly absurd, very noisy film about fast internet speed. Ad Nut wonders if the internet could ever be slow, and whether humans would survive the horror.
Electrolux brings out the 'wash life balance' in new ad
Because laundry time saved, is canoe time earned.
Taxi brawls are out, Uber’s in. Nick Cheung stars in latest for the brand
No more kung fu moves for riding a cab in Hong Kong.
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
Income Insurance's Max the Stress Ball is back and more unhinged than ever
Max is mad, jobless and fuming because his human found financial zen. Who knew existential dread could be this squishy?
Meet Aunty M, Google’s new marketing muse bringing ad solutions to life
In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights.
When Duo met (and marrried) Lucky
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.
Hong Kong’s harbourfront gets ballsy to break men’s health taboos
Men's health clinic, Noah, and BBH Singapore team up to tackle men’s health with what looks like a pair of giant inflatable balls.
iPhone 17 Pro and Vodafone snap questionably-existent creatures in new campaign
With the iPhone 17 Pro’s upgraded camera, Vodafone lets users hunt and maybe actually find mythical beasts that may or may not exist.
A quest for levity amid mid-life financial pressures
Independent agency Game Creative's inaugural film for Australian home equity loan provider Midkey injects humour and hope for those feeling stuck in a mid-life debt trap.
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls
A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?
Changi Airport ropes in Aussie influencers to promote SEA foodie cities
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.
Samsung rescues runaway bills in delightfuly odd campaign
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
Telstra unveils cinematic silent films—as a reminder to silence your phones
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Worried about using the AI-favoured em dash? Consider this alt symbol
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
Vivo Thailand captures the bond between teachers and students
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
BWS’ new ad says 'take your time'—even if you’re already late
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
Why a Korean tax filing app is giving caregivers a break
No, not a tax break. The '3.3 cm of Happiness' campaign by Innored created folding chairs for health care workers to give their legs a rest in work that reinforces a brand's purpose with its customer base.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Bruce Lee-inspired crypto trading platform invokes kung fu legend in new campaign
1inch campaign asks viewers to take them 'seriousLEE'.
This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
Licence to thrill: Corvette races the Melbourne streets in new campaign
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Deliveroo simplifies dinner, one dollar at a time
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
The gift of love: A Dashain story by Samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Bonds taps Robert Irwin to show how wild comfort down under can really get
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
Tiger Beer paints Singaporeans with a broad brush
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Another Budget Direct ad, another mystery solved
A 45-second reminder that the brand's formula is reliable. Just not very memorable.
Ducks in power suits and mermaids on bikes. TSLA gets weird for EnterpriseSG
The government board is clearly not in its subtle era. And Ad Nut is all for it.
Ad Nut stans Google and K-Pop (briefly), then scampers back to safer branches
In Google's latest, a dad attempts to bond with his teen by embracing Le Serrafim fandom with help from AI tools. Ad Nut is intrigued, mildly impressed, and profoundly grateful to raise squirrel offspring instead.
A robot touches a baby: But how does that help a mobile network?
A film by BBDO Bangkok for Thai mobile provider Dtac has racked up 31 million views with a story of a father who uses a robot hand to stroke his newborn's cheek via 5G.
Less speed equals less harm in NZ safety campaign
'Thank you for your speed' for the New Zealand Transport Agency by Clemenger BBDO Wellington.
Cock-a-doodle-hairdo? Tylenol's unique depiction of headache
Ad by creative agency Innored aims to break through reluctance to take medication.
Philips plays spot the difference with lookalike celebs
The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.
From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
Samsung marks the launch of the new AI TV era
The electronics giant claims its new TV uses the power of AI to upscale viewers’ passions into immersive viewing adventures.
Let's talk about sexual consent
Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.
From teeth to golf balls: What not to flush
This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.
Mercedes-Benz shifts into high gear on the world's largest LED stage
Watch the campaign to decide if it is a dazzling display or a dim disappointment.
Sleepy drivers get a serious wakeup call
A new campaign by Victoria’s Transport Accident Commission (TAC) highlights a simple rule to discourage drivers from getting behind the wheel while tired.
Kiwi bank ASB shines a light on the joys of home ownership
In yet another ad featuring a dog, Ad Nut reluctantly acknowledges that ASB's particular canine adds a certain charm. But let’s be clear—those furry adversaries remain firmly in Ad Nut's bad books.