Safari and McCann Japan give vintage clothing a storied past
A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.
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What's in a name? A new campaign explores labels, liberation and legacy
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
Canva makes an unbelievably good presentation...and brand film in Japan
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
Cathay Pacific blends safety with scenic Hong Kong in new film
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
Toyota's compelling new campaign shines a spotlight on Asian athletes
Toyota and Dentsu Singapore champion Asian athletes aiming for global glory, embodying the spirit of making the impossible possible.
AAMI targets 'athletes in the making' in insurance campaign
The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.
'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.
Tracking down the strange scent of an elusive shampoo brand message
The mock detective drama for Clear Men shampoo by MullenLowe Singapore starring football greats Erling Haaland and Vinicius Jr is so bad it's... no, not good.
A mildly irritating rap song to sell internet services
Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.
Solve tricky life scenarios in seconds, says Krungsri
In this humorous spot, the Thai bank offers rapid problem-solving on the back of motorbikes, highlighting the brand's core message of simplicity, speed, and the customer's desire for a hassle-free life.
Income Insurance uses feline flexibility for a purrfect analogy
Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.
Philips plays spot the difference with lookalike celebs
The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.
From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
Samsung marks the launch of the new AI TV era
The electronics giant claims its new TV uses the power of AI to upscale viewers’ passions into immersive viewing adventures.
Let's talk about sexual consent
Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.
From teeth to golf balls: What not to flush
This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.
Mercedes-Benz shifts into high gear on the world's largest LED stage
Watch the campaign to decide if it is a dazzling display or a dim disappointment.
Sleepy drivers get a serious wakeup call
A new campaign by Victoria’s Transport Accident Commission (TAC) highlights a simple rule to discourage drivers from getting behind the wheel while tired.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
'Mom's Bed' breaks the silence on caregiver struggles in Seoul
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
Meowzer, the perfect pet for dog lovers
Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.
Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
BWS’ new ad says 'take your time'—even if you’re already late
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
Licence to thrill: Corvette races the Melbourne streets in new campaign
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Deliveroo simplifies dinner, one dollar at a time
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
The gift of love: A Dashain story by Samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
You never know when you might need your favourite sauce
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
Anchor claims whole milk is king in new spots
In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.
For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
Vivo Thailand captures the bond between teachers and students
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Why a Korean tax filing app is giving caregivers a break
No, not a tax break. The '3.3 cm of Happiness' campaign by Innored created folding chairs for health care workers to give their legs a rest in work that reinforces a brand's purpose with its customer base.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Bruce Lee-inspired crypto trading platform invokes kung fu legend in new campaign
1inch campaign asks viewers to take them 'seriousLEE'.
This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
JLL calls for a workplace revolution in latest campaign
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
Burger King Korea unveils ink-redibly tasty new summer campaign
Would you get tattooed in exchange for a Whopper?
The Cassette: Beautiful and surprising film encourages people to rethink death
This superbly crafted stop-motion animation short film from Palliative Care Queensland is a must-see.
Would you dive into shark-infested waters with period swimwear on?
In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.
Did someone order a chicken commercial with extra explosions?
For its 40th anniversary, Five Star Chicken and BBDO serve a blockbuster ad experience. Ad Nut is here for the spectacle but wonders if the chicken got lost in the special effects budget.
McDonald's reimagines famous movie scenes for Indonesia campaign
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
Kiwi bank ASB shines a light on the joys of home ownership
In yet another ad featuring a dog, Ad Nut reluctantly acknowledges that ASB's particular canine adds a certain charm. But let’s be clear—those furry adversaries remain firmly in Ad Nut's bad books.
Trust Bank offers a chance to make your bad dreams come true
The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Worried about using the AI-favoured em dash? Consider this alt symbol
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.
The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls
A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?
Changi Airport ropes in Aussie influencers to promote SEA foodie cities
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.
Samsung rescues runaway bills in delightfuly odd campaign
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
Telstra unveils cinematic silent films—as a reminder to silence your phones
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Bonds taps Robert Irwin to show how wild comfort down under can really get
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
Tiger Beer paints Singaporeans with a broad brush
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
KFC Thailand rides the Italian brainrot wave for Chizza relaunch campaign
Serves it piping hot with AI gibberish and a side of meme overload—a gloriously absurd bid for Gen Z and Alpha attention.
Duolingo’s owl takes on Japan’s beloved mascots in sumo showdown
EXCLUSIVE: The deranged owl is body-slamming Japan's top eight mascots from Pac-Man to Ponta in a surreal smackdown. Ad Nut insists, if there’s going to be a next round, let Ad Nut in. One tail flick and Duo is owl soup.
Seasol delivers gardening tips like you've never seen them before
Seasol’s Dirty Old Secrets is a hilarious and heartfelt dive into the quirky, time-tested gardening tricks older Aussies have been perfecting for decades.
L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Superloop’s latest ad turns super fast internet into a worthy brag
A slightly absurd, very noisy film about fast internet speed. Ad Nut wonders if the internet could ever be slow, and whether humans would survive the horror.
Electrolux brings out the 'wash life balance' in new ad
Because laundry time saved, is canoe time earned.
Taxi brawls are out, Uber’s in. Nick Cheung stars in latest for the brand
No more kung fu moves for riding a cab in Hong Kong.
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
Ducks in power suits and mermaids on bikes. TSLA gets weird for EnterpriseSG
The government board is clearly not in its subtle era. And Ad Nut is all for it.
Ad Nut stans Google and K-Pop (briefly), then scampers back to safer branches
In Google's latest, a dad attempts to bond with his teen by embracing Le Serrafim fandom with help from AI tools. Ad Nut is intrigued, mildly impressed, and profoundly grateful to raise squirrel offspring instead.
Meet Aunty M, Google’s new marketing muse bringing ad solutions to life
In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights.
Hong Kong’s harbourfront gets ballsy to break men’s health taboos
Men's health clinic, Noah, and BBH Singapore team up to tackle men’s health with what looks like a pair of giant inflatable balls.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Another Budget Direct ad, another mystery solved
A 45-second reminder that the brand's formula is reliable. Just not very memorable.
Income Insurance's Max the Stress Ball is back and more unhinged than ever
Max is mad, jobless and fuming because his human found financial zen. Who knew existential dread could be this squishy?
When Duo met (and marrried) Lucky
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.