Suncorp and Leo Australia return with 'Resilience Never Rests' work
The minute-long work is structured like a storybook.
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Will chickens scream for Coke in Japan?
WPP’s fun campaign sounds out the Japanese appetite for pairing soda with chicken dinners, but AdNut detects fowl play.
Dyson does pet grooming now?
A product range for cats, dogs and horses. Dyson's boldest innovation yet has nothing to do with human hair.
Colenso launches the ultimate incentive for men to check their balls
All Blacks legend Buck Shelford, the man who famously played on after a scrotal injury in France, fronted the campaign urging men to self-examine for testicular cancer.
HSBC revives its iconic 1980s passbook ad in Hong Kong
The throwback glows with the charm of a bygone era to promote a shift to integrated mobile banking.
RHB’s Raya work tells the real story behind Buku Jalanan Chow Kit
Created by The Shout Group, the film draws from educator Siti Rahayu Baharin’s work providing education and safe spaces for marginalised children in Kuala Lumpur.
Salt buries true flavours, TBWA builds evidence in new Health Promotion Board work
As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.
Red Rooster celebrates heartland heroes who punch above their weight
The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.
Adidas' Lunar New Year film lets football speak for itself
In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.
Virtus Health’s cheeky ‘Call to Balls’ takes aim at Australia’s sperm shortage
A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.
The Grinch and McDonald's team up to ruin Australia's Christmas spirit
If you thought Christmas in the Aussie summer was odd, wait till you see how McDonald’s and the Grinch are successfully ruinin’ it.
There's a new mayo-dispensing bow tie. Hellmann’s, explain yourself
It's rhinestoned and all. NRL star Kalyn Ponga fronts the ad.
StarHub and TBWA Singapore launch 'We Got You' platform
It marks StarHub’s push to focus on connection and peace of mind rather than the telco world’s predictable fixation on speed and data.
Nothing you buy will ever break again and Honda makes it hurt
Because when your gear refuses to die, the only thing left to replace is your expectations.
Sting's new ads are so short, you feel 'em before you see 'em
It's almost like they're drinking their own energy.
iPhone 17 Pro and Vodafone snap questionably-existent creatures in new campaign
With the iPhone 17 Pro’s upgraded camera, Vodafone lets users hunt and maybe actually find mythical beasts that may or may not exist.
A quest for levity amid mid-life financial pressures
Independent agency Game Creative's inaugural film for Australian home equity loan provider Midkey injects humour and hope for those feeling stuck in a mid-life debt trap.
KFC Thailand rides the Italian brainrot wave for Chizza relaunch campaign
Serves it piping hot with AI gibberish and a side of meme overload—a gloriously absurd bid for Gen Z and Alpha attention.
Duolingo’s owl takes on Japan’s beloved mascots in sumo showdown
EXCLUSIVE: The deranged owl is body-slamming Japan's top eight mascots from Pac-Man to Ponta in a surreal smackdown. Ad Nut insists, if there’s going to be a next round, let Ad Nut in. One tail flick and Duo is owl soup.
Seasol delivers gardening tips like you've never seen them before
Seasol’s Dirty Old Secrets is a hilarious and heartfelt dive into the quirky, time-tested gardening tricks older Aussies have been perfecting for decades.
L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Superloop’s latest ad turns super fast internet into a worthy brag
A slightly absurd, very noisy film about fast internet speed. Ad Nut wonders if the internet could ever be slow, and whether humans would survive the horror.
Electrolux brings out the 'wash life balance' in new ad
Because laundry time saved, is canoe time earned.
Taxi brawls are out, Uber’s in. Nick Cheung stars in latest for the brand
No more kung fu moves for riding a cab in Hong Kong.
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
Ad Nut's favourite campaigns of 2025 so far
From clever movie parodies to bold stunts, Ad Nut's standout campaigns from the year so far show that originality and heart still make all the difference.
Another Budget Direct ad, another mystery solved
A 45-second reminder that the brand's formula is reliable. Just not very memorable.
Ducks in power suits and mermaids on bikes. TSLA gets weird for EnterpriseSG
The government board is clearly not in its subtle era. And Ad Nut is all for it.
Ad Nut stans Google and K-Pop (briefly), then scampers back to safer branches
In Google's latest, a dad attempts to bond with his teen by embracing Le Serrafim fandom with help from AI tools. Ad Nut is intrigued, mildly impressed, and profoundly grateful to raise squirrel offspring instead.
Income Insurance's Max the Stress Ball is back and more unhinged than ever
Max is mad, jobless and fuming because his human found financial zen. Who knew existential dread could be this squishy?
When Duo met (and marrried) Lucky
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.
Meet Aunty M, Google’s new marketing muse bringing ad solutions to life
In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights.
Hong Kong’s harbourfront gets ballsy to break men’s health taboos
Men's health clinic, Noah, and BBH Singapore team up to tackle men’s health with what looks like a pair of giant inflatable balls.
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Heineken trusts Korean football fans with keys to unmanned bars
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Worried about using the AI-favoured em dash? Consider this alt symbol
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.
Changi Airport ropes in Aussie influencers to promote SEA foodie cities
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.
Samsung rescues runaway bills in delightfuly odd campaign
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls
A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?
Telstra unveils cinematic silent films—as a reminder to silence your phones
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Bonds taps Robert Irwin to show how wild comfort down under can really get
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
Tiger Beer paints Singaporeans with a broad brush
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
Pizza Hut lures lunchtime queues in Hong Kong
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
Vivo Thailand captures the bond between teachers and students
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
BWS’ new ad says 'take your time'—even if you’re already late
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Bruce Lee-inspired crypto trading platform invokes kung fu legend in new campaign
1inch campaign asks viewers to take them 'seriousLEE'.
This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
Why a Korean tax filing app is giving caregivers a break
No, not a tax break. The '3.3 cm of Happiness' campaign by Innored created folding chairs for health care workers to give their legs a rest in work that reinforces a brand's purpose with its customer base.
Licence to thrill: Corvette races the Melbourne streets in new campaign
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Deliveroo simplifies dinner, one dollar at a time
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
The gift of love: A Dashain story by Samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
You never know when you might need your favourite sauce
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
Anchor claims whole milk is king in new spots
In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.
Trust Bank offers a chance to make your bad dreams come true
The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
JLL calls for a workplace revolution in latest campaign
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
Burger King Korea unveils ink-redibly tasty new summer campaign
Would you get tattooed in exchange for a Whopper?
Would you dive into shark-infested waters with period swimwear on?
In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.
The Cassette: Beautiful and surprising film encourages people to rethink death
This superbly crafted stop-motion animation short film from Palliative Care Queensland is a must-see.
McDonald's reimagines famous movie scenes for Indonesia campaign
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
Kiwi bank ASB shines a light on the joys of home ownership
In yet another ad featuring a dog, Ad Nut reluctantly acknowledges that ASB's particular canine adds a certain charm. But let’s be clear—those furry adversaries remain firmly in Ad Nut's bad books.
Did someone order a chicken commercial with extra explosions?
For its 40th anniversary, Five Star Chicken and BBDO serve a blockbuster ad experience. Ad Nut is here for the spectacle but wonders if the chicken got lost in the special effects budget.
Cathay Pacific blends safety with scenic Hong Kong in new film
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
Toyota's compelling new campaign shines a spotlight on Asian athletes
Toyota and Dentsu Singapore champion Asian athletes aiming for global glory, embodying the spirit of making the impossible possible.
AAMI targets 'athletes in the making' in insurance campaign
The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.
'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.