Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption
The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.
Choose Campaign site
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
Diwali 2023: Campaigns that dazzle
A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.
L’Oreal Paris makes a bright red mess in Paris
Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.
Durex ducks around with Apple’s “ducking” autocorrect update
It’s about ducking time!
Zulu Alpha Kilo turns satire campaign into purposeful action
The agency turned a video about left-handed mango chutney into a real product to support a local food bank.
Dragons and celebrities roar to life in latest World of Warcraft ad
Blizzard Entertainment collects Hollywood stars like Ad Nut collects acorns.
Pizza Hut Singapore takes aim at ‘foodie’ culture
New ad campaign follows growing trend of mocking trendy millennials.
Sydney Opera House unveils promotional pinniped
The landmark venue, with help from The Works and On Message, has introduced a chatbot based on a popular seal.
Klepto cats and karate kids: AAMI's winning formula continues to deliver
With Ogilvy Melbourne, the brand keeps on making insurance fun.
Reasons to love the 'world's most boring billboard'
Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.
Apple rolls out another Animoji karoke video
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
Learning about cleft conditions with clumsy cutlery
McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.
Jenga in a moving car? Please.
Why create a product demonstration that's obviously complete and utter bullshit?
Winemaker offers an immersive experience (not literally)
Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).
Rexona, Mindshare, Grab and Google launch 'Movement for movement'
The initiative aims to help people with disabilities get around Jakarta.
Amex couldn't target millennials more boringly if it tried
Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?
Meet the meat-based cryptocurrency: Bacoin
Oscar Mayer's Keith Sizzle wants to make people protein-rich.
Nike launches stunning first-person basketball adventure
Nike China and R/GA Shanghai give fans a glimpse of what it's like to compete in the brand's high-school basketball league.
Rebranding campaign urges you to 'Smash an Avo'
Campaign from Ikon Sydney claims avocados make everything better, features brand ambassador 'Hugh the Jack Man'.
'A' is for Apple: Yes, we get the idea, Somersby
A reboot of a popular Cantonese nursery song by DDB Hong Kong aims to reinforce that Somersby's apple cider is made of well, apples.
Even if Wall's could speak, it has no luck with a parakeet
DDB Singapore's new campaign for Wall's Feast in Indonesia and Wall's Top Ten in Thailand also involved Adam&eveDDB in London and Paris-based animation house Wizz.
A cowboy croons an anti-smoking message, reluctantly
That ain't the Marlboro Man. And like the tobacco industry, he ain't really sorry.
Vicks brings 'Touch of care' to Philippines
A tough guy accidentally becomes a loving dad in a worthy followup to last year's great ad from India.
Hong Kong Ballet campaign is a soaring success
A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.
Sri Lanka paint company to make hues from discarded temple flowers
Leo Burnett Sri Lanka came up with the 'Petal paints' concept for JAT Paints.
Thai AirAsia reprises calendar-inspired 'Weekdays' campaign
BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.
Now TV campaign may take Korean 'oppa' obsession a bit too far
Campaign allows train passengers to sit next to (or on) hot Korean male celebs, who are also available for chats (but not really).
Toy Story 4 has a secret Chinese character that is not Duke Caboom
It's a Toy Story micro movie. It's a toy donation program. It's also JD's China Children's Day campaign.
Hair is the hero in a Pantene-Marvel tie-up
The heroine of a Pantene ad for China is meant to look like a superhero. But which one?
Two tales of continuity from China this International Women's Day
Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.
Snacks that won't help you fit in last year's jeans
A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.
Ode to female pleasure gets a lift from Serena Williams' serenade
The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.
New Balance China's introspective success hangs in the balance
New work "provides all-weather guidance for venting about life". Whatever that means.
SK-II addresses elephant in the room for 'leftover women'
SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.
Wear your wounds like a badge of honour, Chinese kids
Because China is one place in the world where kids need "permission" to play.
China's HNA Group flexes CSR muscle in NYC Times Square
HNA Group, an investor in Ghana's Africa World Airlines, is running a Times Square campaign to save Ghanaian girls' lives.
Vicks focuses on the 'Touch of care' in India
This simple motherhood story by Publicis Singapore is nonetheless a daring step.
'Hold tight': ANZ's strongest work yet for same-sex couples
Powerful film asks why lovers should feel hesitant about a mundane public display of affection.
52 nude 'models' aim to raise breast-cancer awareness
Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.
Gaming therapy for autistic kids, one dragon at a time
Mcgarrybowen Greater China adapts Dungeons & Dragons rules for a therapeutic game three years in the making.
Christmas explosion unleashes a dragon, a jaguar, an otter, and a rapping teapot
Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.
Weather drives moody outdoor campaign for 'Inside Out'
From Singapore: OOH campaign for Disney/Pixar's "Inside Out: by m/six and Clear Channel
Commercial properties make people happier in Hong Kong
From Hong Kong: 'Fresh market' and 'Shopping mall', for LINK Real Estate Investment Trust by DDB Group Hong Kong
UM and media partners donate space for bone-marrow campaign
From Singapore: 'UM Gives Back', for Bone Marrow Donor Programme by UM Singapore
The next top model is you, thanks to Tresemme
From Indonesia: 'The Runway', for Tresemme by Mirum Jakarta
Campaign Viral Chart: New Galaxy smartphone ad rises to top spot
Ad Nut shares Campaign's Viral Chart of the week's most shared ads worldwide, compiled by Unruly and originally posted by Campaign UK.
Is it wise to yell 'infection' in a crowded Singapore cinema?
From Singapore: 'Fear stunt', for AMC by Gyro
Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared
Ad Nut shares Campaign's Viral Chart of the week's most shared ads worldwide, compiled by Unruly and originally posted by Campaign UK.
Levi's man loves and then leaves, but why?
From the US: 'Beautiful morning', for Levi's by FCB West
Golfers encounter mother of all water hazards
From the US: 'Whispering', for Geico by The Martin Agency
Aqua asks Indonesians to be 'just like water': Pure and generous
From Indonesia: 'Be like water', for Aqua by Y&R Group Indonesia
Watch: Bathrooms don't want to be the butt of your jokes
From the UK: 'Bathrooms matter' for Bathstore by Saatchi & Saatchi
Here's to a wine ad that breaks the category mold
From Australia: 'Here's to the chase', for Wolf Blass by J. Walter Thompson
Stirring film marks 70th anniversary of Indonesia's independence
From Indonesia: 'The first day spirit', for Gudang Garam by Dentsu Strat and Seven Sunday Films
Will the real Colonel Sanders please stand up?
From the US: ''The real Colonel Sanders' for KFC by Wieden + Kennedy Portland
Dragon-slaying, laser-eyed Canadian politician gets our vote
From Canada: 'I'm running for Parliament!' by Wyatt Scott
Beatboxer awakens physics class; message unclear
From Malaysia: 'Teacher Beatboxes in Class' for Brickfields Asia College by Go Communications with Maxman.tv
Westpac gives away cash to alert video viewers
From Australia: 'Get cash' for Westpac by DDB Australia
Ad for 'double data' makes 'double data' seem unwise
From India: 'Smitten' by Ogilvy & Mather for Vodafone
Ronaldo goes incognito to promote...something
From Europe: Cristiano Ronaldo in disguise, for ROC Live Life Loud; agency unknown
Emoticons come to life for McDonald's in France
From France: 'Emoticons' for McDonald's by BETC Paris
Not printing a hard copy has dire consequences in Canon campaign
From the US: 'Never again' for Canon by Grey New York
A dull video about orgasm?
From Singapore: 'You're welcome' for Okamoto by film director Eric Khoo
Two bare-chested Old Spice spokesmen are better than one
From the US: 'So it begins' for Old Spice by Wieden + Kennedy Portland.
Iced coffee? Good! Iced coffee rap? Make it stop!
From the UK: 'Keep your chin up' for Jimmy's Iced Coffee by Fearlessly Frank
Amazon saves the day for a lame dog
From the UK: 'Amazon Prime ad featuring a dog with a bad leg' by Algy Sharman and Al Brown
Arby's embraces nemesis Jon Stewart upon his farewell
From the US: 'Arby's last sandwich' and 'Arby's to Jon Stewart: Thank You for Being a Friend'
Campaign urges blood donations because you get a biscuit afterwards
From Australia: 'Biscuit' for the Australian Red Cross Blood Service by Cummins&Partners and The Sweet Shop
Campaign Viral Chart: DC Shoes' surfing motorcyclist makes waves
DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has topped this week's chart by a huge margin after racking up more than 1.2 million shares.
ALDI and BMF try a reality-TV approach
From Australia: 'Supermarket Switch Challenge' for ALDI by BMF
Children direct documentaries on their own parents for MetLife
From Japan: 'My Dearest Mom & Dad" for Metlife by Isobar Japan
AAMI's 'sexy' fireman apparently irresistible despite bumbling
From Australia: 'Lucky in love' for AAMI by Ogilvy Melbourne
SG50: Grey invites crowdsourcing for 'Sound of Singapore'
'Sound of Singapore' from Grey Group Singapore
So true it hurts like a wedgie: Sling TV likens 'Old TV' to playground bullies
From the US: 'Take Back TV' for Sling TV by Camp + King.
Game codes sprinkled throughout a gaming ad
From Philippines: 'NextLevelKa with GoSURF50!' for Globe Telecom by Publicis JimenezBasic.
SG50: BBDO offers guide for using Singlish in emoji
SG50: SGEMOJI
'Rock 'n' Roll Panty' promo is a real thing, unfortunately
From Japan: 'Rock 'n' Roll Panty' for Space Shower TV by Dot by Dot Inc
Smartphone germs, you're toast
From Korea: 'Green toaster' for Gmarket by Innored
GE and Guardian launch sponsored-content package in Australia
From Australia: 'Innovation never sleeps' for GE by Guardian Labs
Coca-Cola unveils emoticon bottles for ASEAN
From Vietnam: 'Trao Coca-Cola, Trao Cảm Xúc' for Coca-Cola by Isobar
Campaign Viral Chart: AT&T car crash ad takes top spot
Ad Nut shares Campaign's Viral Chart of the week's most shared ads worldwide, compiled by Unruly and originally posted by Campaign UK.
'If Carlsberg did kickabouts' they'd be...strange
Global: 'If Carlsberg Did Kickabouts' for Carslberg by 72andSunny Amsterdam
A Thai taxi driver with a twist: Tesco Lotus
From Thailand: 'Power beats everything' for Tesco Lotus by Leo Burnett Thailand
Actor's bloody 'death' drives home anti-whaling message
From Australia: 'Ultimate death scene' for Sea Shepherd by The Works
Droga5 piles on the cheese for Johnsonville's bratwurst
From the US: 'Ballad of Bratsgiving' for Johnsonville by Droga5
'Short a guy' is jubilant brilliance from Nike and W+K
From the US: 'Short a guy' for Nike, by Wieden+Kennedy Portland
Online video mythologises Nicholas Perricone
'Dr. Nicholas Perricone - Serious About Beauty', for Perricone MD by Amsterdam Worldwide
Please make all buildings and vehicles out of this plywood
From India: 'Hamesha Taiyaar' for CenturyPly's Sainik Plywood by DDB Mudra West
Nonplussed kids not concerned about bike-stealing penguin
From New Zealand: 'Confidence. Get it back' by Barnes, Catmur & Friends for Tower Insurance
Naked lunch: Burger ad focuses on suggestive 'shrooms
From the US: 'Natural Beauties' by 72andSunny for Carl's Jr
Have no fear, feminine-hygiene brand urges
From Australia: 'I am fearless' for Libra by Clemenger BBDO Melbourne
Captain Risky should talk less, nearly die more
From Australia: 'Captain Risky's Close Call' by 303Lowe for Budget Direct
Coca-Cola continues summer blockbuster series in China
From China: 'Battlefield' for Coca-Cola by McCann
Honda CR-V driver goes on wild pink horse chase
From Australia: 'Go with it' by Leo Burnett Melbourne for Honda's CR-V Series II
Children's Panadol spotlights real-life hero parents
From Australia: 'The things we do for kids' for Children's Panadol (GSK) by The Works
Filipino band hits charts with an ode to Singapore
From Philippines and Singapore: 'All the good things', for the Singapore Tourism Board by J. Walter Thompson Singapore
Indian musical number for Honda scooter impossible to dislike
From India: ‘Activah Vaah Vaah’ for Honda by Dentsu Marcom
Asus campaign inspires trippy remixes of Instagram images
'100 days of Zen' by Razorfish Hong Kong for Asus
Iope 'proves' you can make your face shiny even while weightless
From Korea: 'Extreme test! Makeup in zero gravity challenge' for Iope by Innored
Toyota tells 'the truth' about hybrids
From Europe: 'The truth' for Toyota by Saatchi & Saatchi
Coca-Cola removes labels for Ramadan
From the Middle East: 'Social experiment' for Coca-Cola by FP7 Dubai and Memac Ogilvy
Girls destroy limitations in latest #LikeAGirl video
'#LikeAGirl - Unstoppable' for Always by Leo Burnett
Ad for Smart cars is so f$%king stupid (and NSFW)
From the US: 'Swearing kids' for Smart
Be kind to your noisy neighbours: Singapore
From Singapore: 'Neighbours' for Singapore Kindness Movement by 3-Sixty Brand Communications
Hershey's introduces customised (digital) Hershey's bars in Philippines
From the Philippines: Hershey Happygrams by MRM/McCann Singapore
Lloyd's Bank employs horsepower for 250th anniversary campaign
From the UK: 'Horse story' by Adam & Eve DDB for Lloyd's Bank
Indian Biker gang rules the road for Gulf
From India: 'Pick up your ride' for Gulf Oil India by DDB Mudra West
Pampers creates a fantasy-world lullaby
'Hush Little Baby' for Pampers by Saatchi & Saatchi NY
Visa's 'Uncle Sim' dispenses life-hacking tips for Singapore
'Uncle Sim's "So Simple" tips' by BBDO Singapore for Visa Paywave
Toyota tells an endearing father-daughter story
From Japan: 'Loving eyes' for Toyota by unknown agency
Lee Kum Kee launches uncompromising global campaign
‘Quality Never Compromised’ by TBWA Hong Kong for Lee Kum Kee
Toilet paper brand celebrates moms for Father's Day
From the US: 'Happy Father’s Day, Mom' by Deutsch LA for Angel Soft
Volvo: Who needs Van Damme when the truck can do this?
From Europe: 'Reality road' from Volvo Trucks by Forsman & Bodenfors
Fortress stresses appliance longevity over flashy features
From Hong Kong: 'Own brand home appliances' for Fortress by DDB Group Hong Kong
Indian fashion brand depicts 'bold' women in same-sex relationship
From India: 'Bold is beautiful' for Myntra Fashion Brands' Anouk Ethinic Wear by Ogilvy & Mather
Dwyane Wade, Serena Williams get laughs for Gatorade
From the US: 'Sweat with the best' by TBWA\Chiat\Day LA for Gatorade
Power of reading triumphs over riot police in bookstore ad
From Mexico: 'Weapons' and 'Evolution' for Gandhi Bookstores by Y&R Mexico
What dad wouldn't love 'Bratfest in bed'?
From the US: 'Bratfest in Bed' by Droga5 for Johnsonville Foods
HSBC spot depicts decades through snippets in lifts
From the UK: 'Lift' by Grey London for HSBC
Purple Muppet promises Three will fix stuff that sucks about mobile
From the UK: 'Make it right' for Three by Wieden & Kennedy London
I scream, you scream, we all scream for...yogurt?
From Europe: 'Hunger cry' for Danone's Danio brand by Naked Communications
Philips turns bus stop in Sydney's Newtown into 'Huetown'
From Australia: 'Huetown' for Philips by Iris Sydney
Titans of industry and their Titan timepieces
From India: 'Your time has come' for Titan Watches by Ogilvy & Mather
HTC makes most of FC Barcelona win through Vine
From Europe: Vine videos for HTC by Burst
A good night's sleep is worth celebrating: Beautyrest
From the US: 'Look Out World' for Simmons Beautyrest by KBS
McDonald's shows both sides of 'tough love' in Malaysia
'Rasa sayang', for McDonald's Malaysia by TBWA Kuala Lumpur
Hello Kitty bus precedes Hello Kitty jet in Singapore
Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.
A seagull, a doorknocker, and a ham named Patrick: ALDI's latest
Australian grocer ALDI is nothing if not persistent. In just the last week Ad Nut has received seven new ads in the company's 'Like brands, only cheaper' campaign with BMF.
Apple pie meets pineapple in a Scrabble love story
From Europe: 'Anagram lovers' for Scrabble by Lola Lowe Madrid
Fiat's interactive billboard gives real parking guidance
From Germany: 'Fiat parking billboard' by Leo Burnett
Chilling book collects abuser's letters of apology
From Peru: 'Don't die for me', for Vida Mujer Foundation by Circus Grey
What better way to promote a tablet computer than an office line dance?
From Japan: 'Line Dance 745' from Panasonic
Actress replaced by real women in posters for domestic-violence film
From Argentina: 'Real victims' for El Campo Cine by Grey Argentina
Oreo creates a fire-preventing superhero to spread its s'more variety
From the US: 'S'morey' series, for Oreo by 360i
Getty makes bad ads to promote good iStock footage
'Space', 'Mountain' and 'Twister' for Getty Images' iStock, by AlmapBBDO
Bridgestone does the impossible: Makes Ken Jeong unfunny
From the US: 'Vegas' and "Sanitizer' for Bridgestone by Publicis
Is this young man doing what you think he's doing?
From the UK: 'Get a grip' for Irn-Bru by The Leith Agency
Beauty and distrortion: An artistic game of 'telephone'
From Brazil: 'Distorted fact' for Veja by AlmapBBDO
The Evian babies are downright creepy in print
From Europe: 'Little big baby' for Evian by BETC Paris
Budweiser puts amateur footballers' 'dream goals' on TV
From the UK: 'Dream goal' for Budweiser by Anomaly London
Malaysia Airlines presents long-form video of long-distance love
'Lundang to Newcastle' for Malaysia Airlines by Loka Lab
Perspective different on innovation GE ad presents
From the US: 'Time upon a once' for GE by BBDO New York
Medical clinic fights spread of viral videos with annoying preroll ads
From the US: 'Anti-Viral Videos' for MedExpress by Fitzgerald & Co
Maybe the airline safety-video thing has jumped the shark
From the US: "The Internetest safety video on the Internet", by Delta Airlines
Ikea's beautiful ode to a bed
From the UK: 'Dr. Rob Conway's jouney', for Ikea by Mother
No APAC work in YouTube's poll for greatest ad of the last 10 years
Ads and YouTube are a match made in heaven, so to celebrate its 10 year anniversary, the site is hosting a poll where you can select the greatest ad of the past 10 years.
Candy-concealing product line helps adults hide candy from kids
From Sweden: 'Secret compartments' by Malaco
Brand wants you to believe in necessity of 200 varieties of pet food
From the US: 'Details Matter', for Royal Canin by DDB New York
Pizza Hut warns about the dangers of selfie-stick abuse
From the US: 'The Dangers of Selfie Sticks PSA' from Pizza Hut by Shareability
In search of 'The period fairy'
From the US: 'The period fairy' by HelloFlo
Balloon-like animals promote gluten-free bread
From the UK: 'Animals', for Genius Gluten Free by Adam & Eve/DDB
Deodorant claims to last longer than some girlfriends
From India: 'Heavens' for Envy 1000 by Shop Advertising
Do you trust Google Translate enough to cook with it?
From Europe: Taste the translation, for Elan Languages by J. Walter Thompson Amsterdam
Ad Nut: Samsung says call your mum, and more of the week's best ads
Ad Nut brings you good and bad ads from all over. This week, Samsung's funny mom texts, the hunky McDonald's Hamburgler, Justin Timberlake as a down-on-his-luck lime, Audi's disturbing birth scene, Coke's arranged marriage and many more.
Lingerie brand highlights positive role models
From the UK: 'Modelled by Role Models' for Panache Lingerie by Holler
Bitters brand launches campaign with man-and-cow story
From the UK: 'Only ordinary by name - Keith Beasley" for John Smith's by Adam & Eve/DDB.
Air New Zealand 'surf's up' in-flight video
'Safety safari', by Air New Zealand
'Frumans' tell story of non-fig Newtons in web series
From the US: 'Now we're Newtons' by Weber Shandwick for Newtons (Mondelez)
Arnold blows some sh*t up for charity
From the US: 'Arnold Schwarzenegger's Guide to Blowing Sh*t Up', for After School All Stars (agency, if any, unknown)
JWT gives man second chance after 'miserable' Puerto Rico vacation
From Puerto Rico: 'Miserable in Puerto Rico', for Puerto Rico Tourism Company and J. Walter Thompson Puerto Rico
New Zealand slightly tweaks 16-year-old '100% Pure' campaign
'Every day a different journey' for Tourism New Zealand by Whybin/TBWA Sydney.
Dettol makes hygiene into an infectious musical number
‘Dettol banega swachh India’, for Dettol by McCann Worldgroup.
Huggies delivers 3D printed ultrasound to blind mum-to-be
From Brazil: 'Meeting Murilo' by Huggies (agency unknown)
Lenovo offers hacks for chilling wine, slicing tomatoes
The computer maker is promoting its upcoming Lenovo Tech World Event in Beijing with a content initiative based on hacks—both for computers and life in general.
Would Wes Anderson enjoy instant teh tarik?
'Master the art of teh tarik instantly', for Lipton by Creative Juice Kuala Lumpur
Speedy rapper places epic Nando's order
From the UK: 'Remember So You Don't Forget' for Nando's by 18 Feet & Rising
Swedish artist Avicii includes Swedish car in new music video
From Europe: 'A new beginning' for Volvo by Forsman & Bodenfors
Retirement is for rocking, not rocking chairs
'Be ready for next', for Australian insurer Colonial First State by Leo Burnett Sydney.
QBE promotes fairness for young drivers
'Insurance box', by Sydney-based Core for QBE.
Juice undoes impassive reserve of Indian palace guard
'Sangram Singh', for ITC's B Natural by Grey Group India
Absolut nights: Absolutely boring
From the US: '#AbsolutNights' for Absolut by Sid Lee
Kolaveri Di: It's baaaaaaaack
From Turkey: 'Aç Bir Coca-Cola', sung to the tune of 'Why This Kolaveri Di'.
Chobani presents a different take on the idea that dirt is good
From the US: 'Love this life' for Chobani yogurt by Opperman Weiss New York
Sprite drinker is way ahead of you
‘Clear hai’, by Ogilvy & Mather for Sprite in India.
Coca-Cola introduces personalised cans, in Braille
From Mexico: Braille Coke cans, by ad agency Anonimo.
Audi...big budget...heist...yawn
From Germany: 'The coup', for Audi by Thjnk
Hotel rooms infested with singing doppelganger puppets
From the UK: 'The Travelodgicals' for Travelodge by CHI & Partners
Pink Dot 2015: Toward a more tolerant Singapore
'Where love lives", a video produced by The Gunnery for Pink Dot 2015.
Anmum asks you to remember 'other mothers'
A mother's day video by BBDO Singapore for Anmum.
Can your mom accurately describe what you do at work?
From the US: 'Moms Explain What Their Kids Do in Advertising', by MRY
You can't buy what mom wants at Amazon (or can you?)
'Happy mother's day', for Amazon India by Orchard Advertising (part of Leo Burnett).
Ad Nut: World War '3', and more good and bad ads
Ad Nut brings you good and bad ads from all over. This week, stinkers from 3 Sweden and Bud Light, plus work for Volkswagen, South Dakota, Alpro, Poopycat.com (seriously), Nike, Nestle and more.
Ad Nut: R2-D2, Sly Stallone, and more of the week's best ads
Ad Nut brings you good (and sometimes bad) ads from all over. This week, work for Nike, Samsung, Reebok, Hertz, Ritz, Hyundai, Amazon and more.
Ad Nut: Airbnb's blissful globe-hopping, and more of the week's ads
Ad Nut brings you good and bad ads from all over. This week, work for Airbnb, Shell, BT, Glenfiddich, Toyota, and many more.
Ad Nut: OK Go advertises Chinese furniture, and more of the week's ads
Ad Nut brings you good and bad ads from all over. This week, work for Red Star Macalline, Hahn SuperDry, KFC, Toyota and many more.
Ad Nut: J&J's transgender face, and more of the week's ads
Ad Nut brings you good and bad ads from all over. This week, work for Clean & Clear, Virgin Mobile, Aldi, Heineken and many more.
Ad Nut: Ikea's heroic bathroom fixtures, plus celebrity women who are not there
Ad Nut brings you good and bad ads from all over. This week, great work for Ikea, the WWF, and the Clinton Foundation, as well as yawners for Coke, Apple and GSK.
Ad Nut: Sexy delights, a pan-pipe-playing dog and a postpartum musical
Ad Nut returns from Lunar New Year hibernation to bring you good and bad ads from all over. This week, work for Caterpillar, Mars, ASICS, Marmite, HelloFlo and more.
Ad Nut: Funny 'freeze frames' and grumpy old wives
Ad Nut brings you good and bad ads from all over. This week, work for Geico, Always, Volkswagen, Hotels.com and many more.
Ad Nut: The proper use of Super Bowl teasers and YouTube phenoms
Ad Nut brings you good and bad ads from all over. This week, work for Bud Light, Snickers, Nissan, Audi, Pizza Hut, Old Spice, KFC and many more.
Ad Nut: Messi, Neymar, Usain Bolt and other mutants
Ad Nut brings you good and bad ads from all over. This week, work for Qatar Airways, Trojan, Gap, Coca-Cola, KFC, Virgin Media and many more.
Ad Nut: Hot women, same-sex relationships and adventurous hair
Ad Nut brings you good and bad ads from all over. This week, work for Sport England, Gillette, Lynx, Nikon, Adidas, Newcastle, Juicy Fruit, Pizza Hut and many more.
Ad Nut: Flyin' garb, talkin' Weetabix, lovin' enemies, more
Ad Nut scurries all over the internet to bring you notable ads. This week: Ikea's winged migration, McDonald's' entertaining animation, McConaughey's tiresome narration, Newcastle Ale's latest meme appropriation, and much more.
Ad Nut: Super Bowl special
Our resident collector of advertisements presents some of the spots that got the strongest reactions during this morning's Super Bowl.
Ad Nut: What do you mean the Super Bowl didn't happen yet?
Ad Nut brings you good and bad ads from all over. This week, the Super Bowl dominates, with ads (or teases for ads) from Budweiser, Newcastle, McDonald's, Coca-Cola, Victoria's Secret and more, plus some non-Super Bowl ads (if you can believe that).
Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl
Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.
Ad nut: Your weekly worldwide roundup
Ad Nut travels the world to bring you ads that are notably good, notably odd, or both. This week, Lego speaks to girls in an inspiring way, Droga5 spoofs wristwatch ads in chuckle-worthy fashion, NokScoot gets hot and bothered, Wieden+Kennedy skewers the ad industry's sense of self-importance and more.
Ad Nut: Your weekly worldwide ad roundup, starring a shrimp cannon
Ad Nut scurries all over the internet to bring you ads that are notably good, notably odd, or both. This week: NTT Docomo cooks shrimp violently, Harvey Nichols reaffirms that greed is good, Maxis Malaysia threatens to kill its CTO, and much more.
Prism+ TV ads bring viewers too close for comfort
The Singaporean consumer electronics brand pushes boundaries in its latest campaign by MullenLowe, to show how closely its television screens bring viewers to the action.
Taste tops the charts in McDonald's and Leo Burnett Indonesia campaign
Lost in translation but found in rhythm? Leo Burnett’s delightfully absurd campaign for McDonald’s Indonesia transforms a Happy Meal into a dramatic interpretative dance of confusion.
Carlton Dry's new ad by Clemenger BBDO is...something
Welcome to Drylandia. Try to make sense of it.
Cadbury and Ogilvy stitch luck and good wishes ahead of the Rugby World Cup
An effective brand activation that weaves a charming tale of unity and cheer.
Flaccid but playful, condom brand Skyn rolls out latest pleasure chase
'No Skyn, no loving'? No excitement, no kidding, says Ad Nut.
Hyundai taps history to celebrate women's football during World Cup
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
TBWA Media Arts Lab helps K-pop quintet NewJeans shoot ETA video as iPhone ad
Apple has everything to gain by proving it can shoot K-pop videos with an iPhone 14 Pro.
AI-n't a party without Cadbury's new birthday celebration campaign in India
Mondelez India brings AI to the masses by reimagining the birthday song, but can Cadbury's latest tune stand the test of time? Everyone's favourite squirrel Ad Nut explores.
When the creative is this clever, nothing else really Mazdas
The Monkeys Aotearoa channel relatability in spades in their latest campaign for Mazda New Zealand, and the result has Ad Nut squirreling with delight.
Nestlé's latest campaign could’ve gone the extra Milo
Some may like it hot, some may like it cold, but Ad Nut can't seem to mix with this campaign at all.
Absurdity amplified in Funlab’s ‘Party from Hell’
The preposterous creativity on display in DDB Melbourne's new AI-generated campaign ensures Ad Nut of human job security. Ad Nut wags its bushy tail in excitement.
TBWA/Hakuhodo turns scallop shells into helmets
The Japanese-designed 'shellmets' combine sustainability, safety and aesthetics to make us feel better about scallop fishing. Now if only we could improve life in the sea...
Gibberish to growth, new spot puts Aussie male banter to good use
Funny talk, serious impact. The Hallway's latest campaign will be screened at The Sydney Film Festival this week.
Shangri-La depicts fantastical new world to re-engage travellers
McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Look whacky and stay frosty—the fashion statement you never knew you needed.
Buckle up for Be Group's mind-bending fantastical ride
Reality takes a backseat in The Friday Vietnam's whimsical whirlwind.
Samsung Galaxy is 'shor' to cut through the noise
Noise might be everywhere, but Samsung Galaxy may have just the solution to cut it all out.
Visa does a number on the FIFA Women's World Cup
The work by Publicis Groupe agencies Saatchi & Saatchi and Starcom doesn't score goals for creativity, but adds a much-needed point towards matching the men's hype.
Cerebral Palsy Alliance defines movement, defies perception in latest work
A step towards change, a stride of possibilities; 'A Life Changing Movement’ inspires hope, resilience and emotion.
Bonds’ new campaign teases, pleases and covers in all the right ways
When it comes to creating a buzz, Special knows how to provide the full package.
Vegemite's 100th spreads Mitey thick on nostalgia, thin on creativity
Watch Thinkerbell's campaign for the iconic Australian pantry staple's centennial celebration and tell us if it spreads imagination or leaves a bitter aftertaste.
Leggo’s takes a cheeky bite out of Italian food traditionalists in new campaign
Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.
'Bubble Trouble': Budget Direct's ad gives inside scoop on dodgy bath bombs
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
Suncorp and Leo Burnett berate home owners for neglect
Ad Nut takes issue with this preachy guilt trip that follows what had been a stellar campaign series for the home insurer.
Income Insurance goes all-in on travel horror story fearmongering
The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
Towering warning of fashion's excesses ahead
From runways to ruins, fashion's waste summit grows taller by the minute. A new campaign by Wildlings highlights the mountainous problem that is waste couture in under 45 seconds.
Lelo puts self-pleasure on full display in Hong Kong
Taboos be dammed, Swedish sex toy company plays with temptation to commemorate International Masturbation Day in its debut OOH campaign in Asia.
Samsung app-tivates audience in latest viral campaign
Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.
TBWA NZ and Southern Cross develop toxic food warning symbol for pets
The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.
Colleagues left behind at work can haunt you at the bar, Heineken says
An eerie Instagram teaser for the campaign by Le Pub APAC featuring actor Park Hyung Sik picked up millions of views in advance.
Samsung’s new ad has a grouchy cat see in 8K
Cat lovers will find this new campaign ingenious, but does it get Ad Nut's squirrely stamp of approval?
KitKat gets lazy, lets AI do the work in a new campaign
Wunderman Thompson uses AI to create a new KitKat ad. Now if only Ad Nut could follow suit in its reviews.
10PM's new campaign shows the cleanest way to sleep dirty
Wake up and smell the sustainability. Howatson+Company’s innovative solution turns trash into media treasure.
What's broken can have new life in RHB Bank's sustainability-themed Hari Raya ad
The Malaysian Bank's Hari Raya ad for 2023 features Ramli Aziz, a retired police officer who builds disabled-friendly tricycles using scrap items that are 100% recyclable.
Durex delivers 'The Happiest Meal' for April Fool's Day
... And leaves Ad Nut feeling anything but satisfied.
Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
The Monkeys deliver a cliffhanger for Macpac
There's no need for fear of heights if you have good gear, says the outdoors company.
A new tourism campaign tells influencers to... uninfluence
But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?
How Burger King inspired a brown fleece fashion trend in Korea
Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.
Go ahead, shop around, Aldi says
But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.
Condom brand Skyn undresses intimacy in Japan for all to see
The sweet campaign by UltraSuperNew ahead of Valentine's Day shows intimacy in a new light when couples' private moments are shared publicly.
Otrivin turns air pollution into pencils, to make a fine point
The Bengaluru-based project conceptualised by Wunderman Thompson Singapore won't erase the problem of breathing bad air in schools, but the pencils can draw attention to the cause.
Sweet dreams are made of bills
Korea's Hana Bank and independent agency The Watermelon have teamed up to prey on people's superstitions and dress it up as environmentalism by stuffing pillows with old banknotes.
You don’t need spandex to be a hero: Domino's raises the dough for good in new campaign
With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.
Tourism Fiji drops piña coladas and pegs on culture in new campaign
'Where happiness comes naturally' has a refreshing take on cliched travel campaigns.
Nike inspires children to dream big with rousing Chinese New Year campaign
Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.
Income marries product benefits with purpose in heart-tugging campaign
Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.
Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Trust this Trust Bank campaign to add prosperity to your Lunar New Year
What? Prosperity, that’s Huat.
Ad Nut's top 5 rant-worthy campaigns of 2022
YEAR IN REVIEW: Delusional diatribes, half-baked financial products, virtual time sucks and more. Check out these campaigns from 2022 that drove Ad Nut nuts.
Ad Nut’s 10 best ads of 2022
YEAR IN REVIEW: Ad Nut’s picks this year include a creepy tollbooth attendant, a Gen Z parody skit, and a moving animation film about the gender apocalypse.
Teenagers are idiots. Adopt a dog.
Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.
This festive season, women gift unseen labour
Ariel’s new film for its #ShareTheLoad movement sheds light on unequal labour at home during this hosting season.
Crafty beer campaign in Vietnam swaps cheap brews for premium
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Kasikornbank challenges workplace tropes in recruitment ad
A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.
GM reveals the sci-fi super team that powers your EV
But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Normalise doing nothing on your holiday, says Tourism Tasmania
The new campaign is an extension of the state’s ‘Come Down for Air’ platform.
Dove Pakistan wants to solve damaged hair with NFTs
Dove wants to use NFTs to help women experience damage-free hair, not virtually, but in reality.
One way to achieve nirvana? Shopping, apparently
To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.
When an island sinks, it rises in the metaverse
In a dramatic campaign for Pacific Island nation Tuvalu, The Monkeys creates an entire digital nation in an attempt to save the real thing.
Out with the hamper, in with the festive bucket this Christmas
Kentucky for Christmas? KFC Thailand creates limited-edition Bucket Basket's for the merriest holiday of the year.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
Animated objects save the day in insurance campaign
AD NUT'S PICK OF THE WEEK: In two stunning films for NRMA Insurance, a singular tyre and a set of paddocks are unlikely saviours.
Meet the woman who is repulsed by all fruit
For a new campaign for juice brand Innocent, McCann Shanghai profiles Amy, a character based on a real-life person at the agency who is unable to bear the sight (or smell) of fruit.
Adland, take Zulu Alpha Kilo’s new film with a pinch, or a handful of salt
ZAK's annual savage satire asks: is your work targeting consumers or case studies?
Neil Diamond’s ‘Sweet Caroline’ gets the love in insurance campaign
AD NUT'S PICK OF THE WEEK: A new sport by TBWA New Zealand shows that moving stories can be told with just a compelling main character.
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
What happens when a Gen Z travels like it’s 1962
'Retro travel' is very much coming back, and one TikToker shows that it’s not as romantic as it sounds.
A ‘greenwashed’ ad unlike any other
In an amusing insurance ad by BBDO Bangkok, two brothers remain calm amid a series of stress-inducing incidents.
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Mother Shanghai’s film on the lifecycle of wool
In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.
A humanoid robot feels the tenderness of human touch
BBH Singapore joins hands with Singaporean charity Touch to show the healing power of a hug.
Would you like a side of camaraderie with your Big Mac?
In a new recruitment campaign for McDonald’s Australia, the fast-food giant promises the ‘joys and perks’ of working with your mates.
Is there any validity in DDB’s Creative Index?
Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.
Kiwi life insurer raises the dead for a last performance
The work by Special New Zealand gives knocked-off drama series characters one last shot at acting, put to good use plugging Partners Life insurance.
The Uluru Statement releases first TVC ahead of referendum
The campaign urges Australians to vote in support of enshrining the First Nations Voice in the Constitution.
Kill them with kindness, says this Fortnite tournament
In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.
Is this Malaysia Airlines campaign delusional?
In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
Dentsu launches ‘responsible manhole’ for hazardous Mumbai streets
To combat the issue of open manholes in Mumbai, the agency designed a device to protect passengers.
Catch.com.au celebrates frivolous shopping with amusing spots
Three dialogue-free films to showcase bizarre purchases from the Australian ecommerce giant.
Finally, crypto traders can sleep peacefully
A new ‘smart’ pillow conceptualised by TBWA Singapore means that traders don’t have to be kept up at night by market fluctuations.
Deliveroo pitches food for all occasions, weird mascots included
VCCP Singapore's first campaign since winning the account, covers a lot of bases.
These romantic film scenes are more problematic than you think
AD NUT'S PICK OF THE WEEK: In a new campaign by TBWA Sydney and Eleven, an organisation aims to educate audiences about consent on screen. Yes, even in Star Wars.
SOS launches harrowing film for suicide prevention awareness
Ahead of World Suicide Prevention Day, social service organisation Samaritans of Singapore reminds those suffering that they aren’t alone.
Most memorable Merdeka campaigns of all time
Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.
Watch this car’s journey in reverse
In Carro’s first-ever regional brand film, TBWA Singapore hires a stunt driver to drive a car backwards.
Ikea China campaign dramatically narrates WFH chaos
This Wunderman Thompson campaign aims to cheer families struck by stress and frustration during China’s unending spells of lockdown.
Mondelez campaign in Indonesia spotlights unknown football coach
Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.
Does this Sprite ad promote its competitors?
A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.
Young boy in ANZ campaign wants to save the planet and find love
This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.
Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad
Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.
Roger Federer keeps to his pinky promise in Barilla ad
The tennis legend surprises a young fan five years after a viral press conference moment at the US Open.
Adventure, romance, or sci-fi? Thailand tourism campaign has it all
Designed like a series of movie trailers, this BBDO campaign is certainly ambitious if not entirely convincing.
What would you tell your partner if you met them again for the first time?
In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.
Babies replaced by fire-breathing creatures in gaming campaign
BBH creates an evocative production for Chinese gaming company Goat Games.
Do not tap your boring neighbour for fun
In a cheeky spot for the Entertainment app by M&C Saatchi, a woman tries to get her neighbour to stop talking.
An Indian steel pioneer's heartening inclusivity campaign
Tata Steel and Wunderman Thompson Kolkata's new spot seeks to take the company's position as an inclusive and diverse employer forward.
Four senior citizens show you how a road trip is really done!
Four retired women, one van, stunning landscapes and an epic road trip—a new campaign by 303 MullenLowe Perth and Mediahub focuses on an unexpected demographic and destination.
TOI rolls out 'The Times of a Better India' campaign
The campaign invites netizens to share inspiring success stories on social media to contribute towards the narrative of a better India.
Staying alive, with shiny pearly whites
When you're trying to stay alive, a perfect set of teeth may not be your primary concern, despite what survivalist Megan Hine pledges in a campaign for Colgate Total by Red Fuse.
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
These ‘secret’ travel agents are duping Aussies to travel to NZ
AD NUT’S PICK OF THE WEEK: In a clever new Tourism NZ campaign by TBWA, Kiwis living in Australia have been secretly ‘selling’ Aotearoa’s tourism offerings to unsuspecting Aussies.
Cheil creates chatbot to communicate with dogs
The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.
Bizarre rabbit creates life-altering inventions in RC Cola campaign
A rabbit and its human friend create pivotal inventions for the brand’s new global platform.
This is what happens when Gen X creatives make ads for teens
AD NUT'S PICK OF THE WEEK: In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
Sea shanty songs with a sobering stance
UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.
Humans will land on Mars before women see equality
UN Women launches an eerily moving animation that reflects the dystopia women may very well be facing in the near future.
Messy millennials in Pepsi APAC campaign
Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.
TVNZ says its content is so good you'll forget where you are
In a new campaign by Dentsu, characters land themselves in unfortunate positions at the ‘fault’ of the broadcast network.
A snack ad using Bollywood action tropes
Thai snack brand BunBun borrows elements from B-grade Bollywood productions in an entertaining spot.
The weirdest and most wonderful way to promote a shopping mall app
Wolf BKK nails the plot twist in this excellent campaign for Thailand’s Central Department Store.
Does this Cadbury ad reinforce or smash stereotypes?
This new TVC by Ogilvy is said to ‘break ad stereotypes’. Ad Nut may or may not agree.
How many instances of sexism can you point out in this video?
In a powerful new video by Fck the Cupcakes and Innocean, men are asked to call out instances of casual sexism, many of which may otherwise go unnoticed.
HK insurer offers family coverage for same-sex couples
In a Pride Month campaign for virtual insurance company OneDegree, Giraffe Hong Kong and Carat join forces on a film featuring queer couples.
Who can resist babies dressed up in power suits?
For Kiwi telco company 2degrees, TBWA uses an adorable set of influencers to promote baby bonuses.
A fried chicken ad that spans generations—literally
BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.
A picture tells a thousand father-child stories
A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
Dove creates a multitasking metaverse experience for busy moms
AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
Let your jeans age the way you do—gracefully
A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.
An endearing ode to everyday biscuit moments
With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.
Prudential and RGA pair up to challenge family unit norms
The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.
Curiously colourful creatures conquer new HP campaign
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
KitKat surprises Fifa gamers with own goals
Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.
Call me be my name, say women in Bangladesh
An activation to restore importance of one’s name is a noble cause to champion—yet to Ad Nut, this campaign feels a little hollow.
Never give up fried foods for a man, this oil brand says
A Thai ad for oil brand Jaikao manages to be accidentally feminist.
St John campaign uses siren song to good effect
A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.
Imagine if Cleopatra wore jeans
Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.
These destination photos reveal a hidden silhouette
In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.
Imagine an immersive VR experience… in your gut
An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
This purpose campaign puts stickers on phallic graffiti
A stunt in Chile stimulated interest in testicle self-exams—without erecting a single billboard.
Fiona Xie indulges in spontaneous travelling for NTUC Income
Three new film spots by BBH Singapore are proof that a good product can nearly sell itself.
Apple’s new film features sensual close-ups of chicken rice
Shot on the iPhone 13 Pro, the film enlists David Gelb as director as part of a campaign to promote the phone’s features through Singapore’s hawker food culture.
A remote island that rewards responsible tourists
AD NUT'S PICK OF THE WEEK: In a clever follow-up of Host/Havas’ Cannes-winning campaign, the Pacific region of Palau rewards carbon-offsetting so that tourists can unlock off-the-beaten-track experiences.
Pedigree publishes book series for dogs
AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Anne Hathaway and Roger Federer are wasted in tourism ad
In this cleverly written spot, the two A-listers are irritated ambassadors for Switzerland Tourism.
Carousell's limited sustainability push
The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.
It's time for a 'tree change', forestry industry argues
The Australian Forest Products Association launches a drive to plant 1 billion trees by 2030, in a campaign by recently launched creative agency Galore.
Un-pea-dictable: Veggie-based snack ad has multiple plot twists
It's a romance. No, it's a hidden-camera show. No, it's just a dream. No, it's a ghost story. No, it's a fun ad by Wolk BKK for Calbee snack-food brand BunBun.
A family gets sentimental about its car in new Toyota spot
A new film by Ogilvy Singapore and Hogarth Worldwide, and produced by Sweetshop.
These two are close, but not loaning-money close
Independent agency Wolf BKK explores the limits of even intimate relationships in a campaign for SBC Bank's lending app Money Thunder.
This tollbooth attendant may haunt your dreams
AD NUT'S PICK OF THE WEEK: A creepy worker blocks a lonely highway and demands an unthinkable form of payment, in a chilling road-safety spot for Waka Kotahi (the New Zealand Transport Agency) by FCB.
Would you hire someone who's admittedly corrupt?
A campaign from an organisation against corruption in politics asks Thailand the above question by using a fake job candidate who surprises potential employers with shocking admissions.
Unilever oral-care brand asks couples to get married in the metaverse
Would you say ‘I do’ on the blockchain? Well, Closeup says you absolutely should through a new NFT campaign on Decentraland.
Nike unpacks a box of wonders in Tokyo
The brand puts on an impressive 3D digital display in Shinjuku.
Bubble-tea brand offers a squishy, squirty AR experience
Ready for an udderly unique use of augmented-reality technology? Australian brand Chatime and creative agency Special have some strange characters they'd like you to meet.
Apathetic youth raise the temperature on climate crisis
Latest film from Fred & Farid shows how panic and doom can set in if the next generation stops caring about the planet. So why doesn't everyone care?
Uber Eats debuts ‘smart’, gaudy pyjama set
A new campaign by Special shows that the hard-sell tactics of ‘as seen on TV’ have a special place in our hearts.
HSBC does inclusion the right way
AD NUT's PICK OF THE WEEK: A film by Wunderman Thompson shows actual same-sex affection, and treats it like it's no big deal (because it isn't).
Domestic-violence campaign models better parenting
New work in a long-running campaign about the roots of domestic violence, for the Australian government by creative agency BMF, shows parents what to do, not what not to do.
Wanna watch Will Ferrell play a goofy guru for 2 minutes? (Of course you do)
The comedic legend plays a happiness guru called Will Power in a thoroughly silly campaign that might take your mind of world events for a little while.
For those about to punt, Gene Simmons salutes you
The Kiss rocker shows up in full regalia to praise people for their pony-picking prowess, in a campaign by Clemenger BBDO for TABtouch.
Alien concept: Indonesia campaign explains investing terms
LUP Agency and stock-trading app Saham Rakyat use ETs to help translate trading terminology.
The point of 'purpose': A lesson in two campaigns
Pop quiz: Which is better, lifting up marginalised voices or insulting your own customers? Seems like an easy choice. And yet...
No spilled soup for you, thanks to Nissan
A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.
In Singapore, prison guards are 'Captains of lives'
The Singapore Prison Service portrays its employees' role in not only keeping offenders in custody, but also shepherding them back into society.
Mobile carrier recites a poem for progress in Nepal
Ncell launches a campaign by ADA, Sun and Outreach Nepal.
Secondhand site Swopmart made a torture film
A campaign by CJ Worx uses bizarre and upsetting scenarios to show how the Thai online marketplace protects both buyers and sellers.
Insurer buys 5-minute ad break for film by Jim Henson Company
Co-created by Thinkerbell, 'Tall Poppy' is a fittingly ambitious production to support CGU Insurance's 'Insuring Ambition' brand platform.
Check out Louis Hamilton's sweet new ride
It's actually Louis Hamilton from the New Zealand town of Rotorua, as New Zealand telco Skinny and Colenso BBDO resurrect the fun 'Famous names' campaign from 2018.
Why has an insurance company created an in-flight safety video?
Because it makes an agreeably silly delivery method for the message Etiqa Singapore and ADK want to communicate.
They're grrrrreat: Our favourite Year of the Tiger campaigns
One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.
Meet Coca-Cola's Coke-loving cat clan
A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.
Uber Eats makes it weird with 'choose your own' Australian Open campaign
Things turn strange for Ash Barty, Nick Kyrgios and Todd Woodbridge in the latest Special Group campaign for the delivery service.
Pepperstone depicts what goes on in a day trader's head
In a campaign by Saatchi & Saatchi NZ, the Australian-based brokerage humanises the everyday dilemmas that play out in day traders' heads, but doesn't help them solve them.
Online brokerage Stake lays down a manifesto
An old-school animation style and a fast-rapping spokesman combine to prove Stake is not your father's brokerage, in a very cool spot by Bear Meets Eagle On Fire.
Taiwan Life Insurance brings monsters to life to teach kids about inclusion
McCann Taiwan tells the story of a misunderstood monster and his friend through a new film, children's book, Line stickers and outdoor murals.
What does a new oat 'm*lk' brand have to do with Monty Python?
A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.
Condom brand goes for the soft sell
A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.
Singapore scam-awareness TVC ends in tears
AD NUT's MEH OF THE WEEK: The National Crime Prevention Council of Singapore (NCPC) and Ogilvy Singapore show the wet, tear-streaked face of a scam victim. Are you moved?
Let's shoot our ad in the metaverse (What could go wrong?)
AD NUT'S PICK OF THE WEEK: An ad shoot taking place in the metaverse falls victim to issues that will be familiar to many brands and agencies, in a TVC for First Choice credit cards by Leo Burnett Thailand.
The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
POSB Bank aims to reach kids early with animated tales
The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.
Son Heung-Min carries Tumi to the top in new global campaign
The Tottenham Hotspur forward and pride of Korea runs to a rooftop in a global campaign for the luxury luggage brand.
Watch: Ogilvy China's Year of the Tiger epic
CEO Chris Reitermann and other executives appear in a poetic new year's film encouraging the agency's staff to carry the "powerful energy of the tiger forward" into the new year.
Apple debuts 2022 Chinese New Year film (clear some time on your schedule)
The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.
RHB Bank's CNY film doesn't seem like a CNY film
The bank's Chinese New Year film, by FCB Malaysia, focuses not on traditional themes of family togetherness but rather on a fishing village's litter problem.
SG dollar bills tell tales thanks to AR filter
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Deadly moments lead to lifetimes of medical service
An online film by creative agency Audacity seeks donations to fund equipment for medical students in Thailand.
(Re)building your reading habit in an age of a dozen digital distractions
From space exploration to superhero powers, Singapore's National Library Board wants people to hit their books, with a nudge from its handy app.
The chillest, happiest mobile-banking ad you're likely to see
Empty your mind of troubles and chillax into the vibes of this music video from Krungsi Bank and Wunderman Thompson Thailand, featuring 40 everyday pleasures—like kitten paws, bubbling soup and coffee.
HP Omen campaign takes on status culture in Korea
Connections, wealth, looks and material goods don't matter, but your gaming skills do, according to a new campaign from Wieden+Kennedy.
Your favourite Ad Nut posts of the year
You like Ad Nut, you really, really like Ad Nut. And even if you don't, Ad Nut loves you. So Ad Nut compiled this fun list before heading off to 'hibernate' for a while.
Ultraman monsters menace Hong Kong in UA Finance campaign
But never fear, a set of Hong Kong heroes is armed and ready to vanquish them, in a campaign by M&C Saatchi Spencer.
Dating app: True love can't be found in a checklist
'Ditch your list' and 'find something real', Coffee Meets Bagel advises in a new campaign.
Fun AAMI ad shows how expensive bargains can be
The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.
Colgate-Palmolive brings 'smile' campaign to Philippines
The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.
Mattress company offers support for bike-nappers
AD NUT's PICK OF THE WEEK: For delivery drivers who want to steal some shuteye during their hectic days, mattress seller RU9 and Happiness Saigon came up with a supportive upgrade.
Tmall urges city dwellers to outfit themselves for the slopes
A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.
Bag-bun pun bags bun-buying boost
Frozen-food brand Wanchai Ferry boosted sales with a social-media campaign offering the chance to own a bag that looks like a bun—playing off the fact that the same Chinese character represents both items.
Batman helps reveal the dark side of Oreos
Saatchi & Saatchi campaign puts a dark twist on Oreo's latest collaboration with The Batman movie.
Australian lamb ad has lots of smoke, but no fire
A national barbie creates a lambchop-shaped signal of hope for the world in the MLA's annual summer ad by The Monkeys. But despite all the hot coals and hot meat, the effort may leave you cold.
Pernod Ricard's weak shot of responsible drinking
AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.
Baby Shark doo doo doo doo doo. LG Styler doo doo doo doo doo
Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]
This film about a dancer will make your heart soar
AD NUT's RAVE OF THE WEEK: Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.
Jackie Chan fights through a third Shopee ad
AD NUT's YAWNER OF THE WEEK: After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.
Rebel Wilson stumbles upon happiness in Fiji
An amusing global campaign by Saatchi & Saatchi NZ follows the Hollywood actor as she finds herself being reacquainted with beautiful surroundings.
Ski slope becomes parenting test in Decathlon ad for China
A protective dad learns that his daughter is more than ready to fly into challenges on her own, in a spot by Civilization Shanghai.
Cognac brand Louis XIII eschews inclusivity to celebrate exclusivity
A new global campaign by Fred & Farid Los Angeles makes it abundantly clear that your chances of enjoying this high-end brandy are next to zero.
Would you like a new wardrobe with that new flip phone?
Small, square pockets are the next big thing, according to Samsung, which is offering you the chance to get in on the trend with a pair of jeans specially designed to accommodate the Galaxy Z Flip3.
Cybersecurity ain't no big thing
You can sort it out while doing your beauty regimen, according to a campaign from the Australian government and BMF.
Mammogram campaign uses Māori poem to reach at-risk women
AD NUT's RAVE OF THE WEEK: A beautiful campaign by Colenso BBDO for Breast Cancer Foundation NZ encourages women to honour their whakapapa by loving their breasts and getting a scan.
Online retailer deploys Devo to verbify its name
In a campaign by 72andSunny, MyDeal tries to use a classic earworm to its advantage.
Is a Facebook-endorsed fact-checking campaign an oxymoron?
AD NUT's RANT OF THE WEEK: Would you believe Facebook actually cares about the spread of misinformation? Our pal Ad Nut sure doesn't.
Oatly shows the true meaning of 'meta'
AD NUT's PICK OF THE WEEK: It's Oatly ads all the way down, as the brand creates the advertising equivalent of a matryoshka doll: An Instagram post that contains (count 'em) eight additional Oatly ads.
BBDO shows WFH horrors for Halloween
In what amounts to a Halloween card to the industry, the agency asks us to celebrate 'WFHalloween'.
Everyone wants in on Starhub WiFi in TSLA ad
How one Singaporean family became the envy of its neighbours.
In Vileda's 'Dancer', mopping the floor never felt so awesome
American dancer and influencer Erik Cavanaugh helps Gen Z get excited about cleaning.
Jackie Chan returns to fight for Shopee's 11.11 sale
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
Welcome to your university lesson on thrush
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
Expectant humans and animals get a say in Hyundai film
The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.
Uber Eats employs bovine brand ambassadors
Have you herd about the very moooo-ving campaign (sorry) the delivery brand and Special Group did where they put promo codes for a gelato brand on cows?
What if a pop star wrote a song about you, Samsung wonders
US singer-songwriter Sabrina Carpenter pens three songs about the lives of her fans, which are brought to life in music videos directed by Gia Coppola, for Samsung's holiday campaign.
Thai retailer offers an easy solution to shopper's guilt
Feeling guilty that you have too many shoes? Perhaps you'd consider a new set of foot jackets? That's the clever mental trick at the heart of a brilliant new campaign from Central Department Store and agency Wolf BKK.
Ikea rents tiny Tokyo flat for tiny price
AD NUT"s PICK OF THE WEEK: In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.
Greenpeace shows the downsides of a carbon-free future
A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.
Job-site company releases 'trailer' for Javanese legend
What appears to a promo for a Marvel-style film based on the legend of Roro Jonggrang is actually a localised part of a broader campaign from Seek, the owner of JobStreet and JobsDB.
Google touts Pixel 6's ability to take pics of non-white people
An ad introducing the device to Australia, by 72andSunny, focuses on its more inclusive photo capabilities.
Aldi's 'overcooked' holiday ad actually seems underdone
Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.
HK Disneyland tells a sweet sibling-Santa story
A Christmas ad entices families to visit the park during the holidays, where they can enjoy a simulated snowfall.
WFH with family members stressing you out? This hilarious ad has the solution
Wolf BKK’s latest creation is a parody of worst-case scenarios when you just want some peace and quiet while working from home.
Heineken asks whether pandemic romance can survive the end of lockdown
A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?
You don’t earn more than $5k? Circles.Life says it's okay
In a new campaign, the telco wants to remind Singaporeans not to focus only on numbers-based achievements. But it just falls short of what could have been a highly impactful campaign.
Mental-health campaign brings 'The Cure' for men's struggles
AD NUT's PICK OF THE WEEK: Boys do cry—or at least they should—according to the men singing in a campaign spearheaded by indie agency The Hallway.
Space oddities: HSBC lands an alien craft in credit-card campaign
A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.
Visions from the '80s promote Pace's three-payment service
A campaign for buy-now-pay-later service Pace, made with Studio Automatika, appears to have emerged through a tear in the space-time continuum.
Cancer support organisation conveys a much-needed message
AD NUT's PICK OF THE WEEK: An outdoor campaign by Havas Australia for Canteen questions the idea that cancer patients should put on a brave face.
Watch: What if normal people acted like agencies trying to win awards?
A satire by creative agency Zulu Alpha Kilo shows how real people react to the idea of setting up fake situations in order to film them and win awards.
Let's roll with Larry, the coolest giant puffball in town
IAG rolls out a new car-insurance brand by rolling out a roly-poly, mellow-yellow, friendly fellow, in a campaign by Bear Meets Eagle on Fire.
This Raffles Hotel campaign is a love letter to white royals
AD NUT's RANT OF THE WEEK: The campaign—which uses royals as influencers—hearkens back to a colonial age that might be better left unhearkened.
These old fridges get a cool new makeover
A programme by liquor store The Bottle-O to paint over old fridges with swanky new designs.
Singapore's big boring dance number
AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.
If you love your banking app so much, why don't you marry it?
A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.
The voice of Siri wants your website to be more accessible
In this pitch for web accessibility technology firm UserWay, Susan Bennett uses her instantly-recognisable voice to help people, then asks businesses to do the same.
A tale of two trope-filled tech ads
New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.
When animals attack... your Dole snacks
When a bear, panda and gorilla want to lay their paws on healthier snack options, you're best advised to watch what and where you eat, according to a new regional campaign by Dole and Grey Group.
Why associate Skittles with pimples?
AD NUT's RANT OF THE WEEK: Our pal Ad Nut was all excited to try the gummy version of Skittles—until this weird campaign from China made Ad Nut feel a bit queasy.
'Righteous burger dude' smites the unsustainable in cartoon campaign
AD NUT's PICK OF THE WEEK: Aussie burger chain Grill'd and The Monkeys create a hero for our times in a new campaign that takes aim at rival restaurants.
Smelly gas station toilet makeover wins over Thai patrons
Disinfectant brand Zoflora flushed with success following campaign by Yell PR.
How reuse of ice cream tubs became a branding opportunity for Pepsi
A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.
Investment platform celebrates brave first steps
A campaign for Sharesies by BMF shows keenly observed moments where people nervously but bravely start something they hope will pay off in the end.
iQiyi's ad about ads is better than you might expect
Mainland video site iQiyi and F5 Shanghai prove B2B doesn't have to be dull, with a family comedy that explains the video platform's advertising offerings.
IM3 Ooredoo brought out big guns of pop for Independence Day
Iwan Fals and three younger Indonesian musicians united for a video about unity (plus some plugs for the telco's service).
Jackie Chan does his own stunts for Shopee
The action legend doesn't break any bones in his newest film, but he does dance in a silly way that delights our pal Ad Nut, who has a soft spot for Shopee's over-the-top, orange-drenched ads.
Pakistan flour brand pledges to take on child hunger
A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.
You'll want to linger over these great six-second cough-remedy ads
AD NUT's PICK OF THE WEEK: A series of brief bumper ads make a lasting impression by personifying a cough that won't leave you alone, in a campaign for Duro-Tuss by Clemenger BBDO Sydney.
These angels sell retirement plans for Manulife
Hong Kong celebs Sandra Ng and Edan Lui intervene in the real world to save a young woman from lack of foresight, in a campaign by Dentsu Mcgarrybowen.
This ad captures the momentary hope of winning the lottery
A stunning film by DDB Aotearoa depicts the anxious, anticipative journey leading to the moment you check your lottery ticket number.
When your laptop sucks so bad you kill it with noodles
For HP Omen, Wieden+Kennedy Shanghai creates a hilarious short-form skit depicting the moment a laptop fails on a group of passionate gamers.
You see, toucan make a good smartphone ad
Blending whimsy and direct explanation of new features, OnePlus manages to make a smartphone ad that's actually watchable.
Conservationists set a Japanese beast free in Canada
AD NUT's PICK OF THE WEEK: It plays like a nature documentary, but it's a Subaru ad.
Olay's 'Fearless' takes on standards of beauty in China
In a campaign by Grey Hong Kong for the mainland market, the P&G beauty brand ruminates on the supposed ideals of physical appearance. Let's hope it really practices what it's preaching.
Even robots from the future want the new Hyundai
AD NUT's PICK OF THE WEEK: An FX-heavy spot from Innocean Australia marks the official launch of the Hyundai Tucson, following a teaser campaign that was set up to accommodate pandemic-induced uncertainty about the launch timing.
Glad's 'Mr. Seal' lovingly protects perishables
AD NUT'S PICK OF THE WEEK: A Hong Kong campaign for the brand's resealable kitchen bags, by indie agency Indigo Concept, introduces the hero that fresh food needs.
Your carrot-carving co-worker may be wiser than she seems
With Nearmap providing all the geographic info she needs, an office worker has time for more important pursuits, in a fun B2B campaign by The Monkeys.
Watch the thrilling tale of Lego's 'Damp Knight'
Whether by slingshot, rubber duck, or Mandalorian-style jetpack, our armour-clad hero is determined to get across a lake in this new global spot from Lego. But why?
Spokes-animals give China environmental advice
A campaign celebrating the fifth anniversary of Alipay's Ant Forest game has captured attention in China with a series of videos in which animals model 'green' behaviours.
Coke tries a new recipe, in its bottles and in its ads
A global campaign landing in Australia introduces Coca-Cola's new no-sugar recipe, its more coherent branding and an unusual but welcome new direction in its advertising.
NTUC Income recommends 'Me first' philosophy
A four-minute film from the Singapore insurer and BBH Singapore explores the benefits of putting one's own future needs above the wishes of one's family.
Are these neighbours nice or nasty?
A new Malaysia Day spot for Oppo has good intentions but misses the chance to shed light on the adversities of struggling artists.
You'll need a theory to explain what Charles Darwin is getting at in this air-con ad
AD NUT's RANT OF THE WEEK: The famous scientist unveils a series of steampunk animals. Then we find ourselves in space for some reason. And then there's a sci-fi air-conditioner that may be alive. Please, make it make sense.
Constipation and death played for laughs in Prunelax campaign
A murder scene and a funeral serve as settings for people finding relief in an Australia campaign from Five by Five Global.
Chinese mobile brand Realme targets unconventional youth in global campaign
MediaMonks campaign celebrates a generation that dares to be genuine even if they make others uncomfortable. Unlike the ad.
Haidilao and Alipay want you to eat hotpot for a good cause
This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.
Be still and feel the Alps
Heineken's first global campaign for the launch of wheat beer Edelweiss relies only on sight and sounds with no dialogue—or even beer.
Petronas' love song to Malaysia strikes a chord
While not in any way surprising, the brand's animated music video aims to inspire solidarity and hope to Malaysia as the pandemic wears on. It succeeds.
From visceral to hopeful, new Australia vaccine campaigns change focus
Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.
How to shoot an ad with a crew of 5 instead of 50
AD NUT's PICK OF THE WEEK: A behind-the-scenes film shows the challenging three-month process behind the creation of a single 30-second TVC under changing pandemic restrictions.
Thai mom-and-pop shops get a free geo-targeted boost
With help from Dutch Mill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.
Package deliveries and wombat incursions caught on camera
72andSunny's new campaign for Google's Nest products also includes an embarrassed cat and a clumsy dog.
Death metal: A pangolin screams for vengeance
AD NUT's PICK OF THE WEEK: You need to hear and see 'Angry Pango' rage against the illegal-trade machine, in this music video for an original metal song produced by Dentsu Mcgarrybowen China.
A non-living influencer dances for a life insurer
A new campaign by TBWA Korea for Shinhan Life, featuring the virtual influencer known as Oh Rozy, is certainly appealing. But writing about it has proven unsettling for our pal Ad Nut.
Do monkeys dream of electric independence?
AD NUT's RANT OF THE WEEK: An adorable plush toy ditches his batteries and goes on an environmental journey—powered by solar cells—in a global Samsung film through BBH Singapore. But is the message the right one for environmentally concerned consumers?
Enticing visions of a post-vaccine world
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
Cactus throat: It's hard to beat a good visual metaphor
A regional campaign for iNova Pharmacueticals brand Difflam by The Teeth makes its case in a pointed fashion.
Carousell wants you to know it has 'every kinda thing'
In a campaign by 72andSunny Singapore, the online marketplace seeks to make itself known for providing more than small-ticket used items.
Thai agency pictures better times ahead
Creative agency Audacity made a touching video as encouragement for a nation enduring the frustration of ongoing pandemic lockdowns.
Rink romance: Meet-cute story sells personalised car plates
Saatchi & Saatchi revels in 1990s nostalgia to tell the story of a couple that ends up ordering the license plate #LUV4EV from KiwiPlates.
Toshiba introduces android geisha in new global campaign
She's not a new product, but rather a dramatic representation of the company's devotion to a Japanese ideal of craft and attention to detail.
Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
Uber Eats 'I'll be eating' campaign comes to Hong Kong
Local celebs Joyce Cheng and Alfred Hui star in a spot produced by Uth Hong Kong in partnership with Special Group Australia.
Heart-felt: This fabric fellow will give you the feels
AD NUT's PICK OF THE WEEK: Please take a moment to admire the craft in this beautiful stop-motion animated spot made by BBH Singapore for Touch Community Services.
Telstra explains why it does what it does: Because Australia
The telco and The Monkeys deliver a simple but meaningful message effectively in a new brand-positioning campaign, 'Australia is why'.
Tide washes away goodwill with an insulting and strategically braindead ad
AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.
If a bull shits in an ad, does anyone hear the brand message?
If revulsion is a good branding strategy, then a graphic new spot for cryptocurrency investing app Cabital, by TBWA Singapore, is completely brilliant.
Carsome's Hari Raya ad calls for honesty and transparency
So Ad Nut delivers it.
Scent expert fails to sniff out contrived branding in Lux campaign
In new work for Unilever by Wunderman Thompson Singapore, the smell of patchouli and cringe wafts in the air.
An offbeat game show about the ordeals of DIY tax filing
Inspired by retro Japanese game shows, this campaign by The Works nudges Australians to seek expert advice on tax filing rather than suffer the consequences of doing it themselves.
Simon Cowell joins The Wiggles for Uber Eats: This ought to be good
The latest iteration of the brand's long-running 'Tonight, I'll be eating' campaign has Cowell joining the kid-favourite singing group as the 'Grey Wiggle'. It sounds better than it is, according to our pal Ad Nut.
Terror at the wheel: Volkswagen stokes driving fears in Australia campaign
DDB Sydney mimics horror-movie posters to spotlight the VW Tiguan's anxiety-reducing features.
Company claims Pride mattress 'supports' the community (Groan)
AD NUT's RANT OF THE WEEK: Congratulations, Sheela Foam, you created the shallowest, most opportunistic gesture that Ad Nut has seen during Pride Month.
Australia ad pros attack 'Only one in the room' syndrome
AD NUT's PICK OF THE WEEK: A collective of Australian adlanders has made an absolutely fabulous fashion parody video to kick off an effort to improve diversity.
The 'Tough Turban': Protective headwear for Sikh motorcyclists
A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it.
All-kitten band croons about 'ameowzing' deals for Atome
Promoting its buy-now, pay-later service in Malaysia, Indonesia and Hong Kong, Atome put together an all-feline supergroup which not only released a music video but also hosted livestreams.
Don't do what these Dew dudes do
AD NUT's RIDICULOUS AD OF THE WEEK: A missed train connection results in some very reckless driving (and drinking) in a spot by Wunderman Thompson for Mountain Dew.
Lay's tech turns on subtitles when you crunch
Who said advertising can't solve the world's big problems?
KFC remains unapologetic about its bunless chicken 'sandwiches'
The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.
Pet 'parents' promote 'pet-ernity' leave policies
A PR-driven campaign out of Australia, by Eleven Sydney on behalf of retailer PetCulture, argues that pet "parents" need leave to care for their "fur babies". Please, let's not do this.
The Body Shop brings 'Self Love Uprising' to Australia
A local non-binary stylist and an Aboriginal life coach appear in the localisation of the global campaign.
Spotify gets personal with Philippines, Thailand and Indonesia
A fast-paced Southeast Asia campaign—from Six Toes Singapore, Sweetshop and director Damon Escott—glories in youth subcultures in Jakarta, Bangkok and Manila.
Häagen-Dazs uses split screens for summer fun
New global work from Forsman & Bodenfors encourages you to 'Love the mix' of the brand's new combo flavours.
Drag queens shine in Pink Dot music video
WATCH: A fun, lustrous music video by Heckler Singapore featuring a fantastic cast of performers and rich cinematography.
Google tells a heartwarming tale of helpfulness
The company's tools help a woman help her neighbour in a sweet film by Colenso BBDO and Division director Sanjay De Silva.
Palmolive says something about nature
An Australia campaign from VMLY&R is so message-free that it doesn't even amount to greenwashing. At most it's greenspritzing, says our pal Ad Nut.
The truck that charges faster than your toothbrush
UltraSuperNew Tokyo leans on gaming nostalgia for a social campaign demonstrating the charging capabilities of a 7.5-ton truck from Mitsubishi Fuso.
SilkAir wants your flight to be filled with 'little joys'
From Singapore: ‘Joy Packs’ for SilkAir by Geometry
'Dark duckling' strikes blow against 'fairness' as a standard of beauty
From India: 'Be fair to your loved ones', for Banjara's by India/2
Spend time with your family not the kitchen says Philips
From Singapore: ‘Enjoy More Family Minutes’ for Philips Avent by Iris Singapore
Rule the world through Pokka Coffee Man’s eyes
From Singapore: ‘Rule the World with Real Coffee’ for Pokka Coffee by B’yond 360
Rexona's fresh moves with Mindshare’s Life+ platform
From Malaysia: ‘Electric Run 2016 #Rexonafreshmoves’ for Rexona by Mindshare Malaysia
Connor’s Stout says it’s okay if you don't achieve grandness
From Malaysia: ‘Straight to the Pint’ for Connor’s Stout Porter by Havas Worldwide Malaysia
Deodorant ad asks why so many ads stink at respecting women
From India: 'Every Sexist Commercial You’ve Ever Seen', for He Deodorants by Leo Burnett
Gut bags and meat jackets: PETA Asia stages 'shock shop'
From Thailand: "Behind the leather" for PETA Asia by Ogilvy & Mather Bangkok
DBS encourages people to 'bank less' in branded documentaries
From Hong Kong: “Live more, bank less” by DBS Hong Kong
Aardman animates adorable stain-based monsters for Persil
From the UK: 'Monster stains', for Persil (Unilever) by Ogilvy & Mather London
Kit Kat founds break-oriented 'political party' in Australia
From Australia: 'Join the Breakers Party', for Kit-Kat (Nestlé) by J. Walter Thompson Sydney
Can’t sleep? Watch Dunlopillo’s boring technical videos
From Malaysia: ‘Boredcast’ for Dunlopillo by Geometry Global
Love notes: Ariel SEA mum's-day story is sweet, but also limited
From Southeast Asia: 'Share the love this mother's day', for Ariel/Dynamo (P&G) by Saatchi & Saatchi Singapore
FairPrice Xtra augments reality to excite young shoppers
From Singapore: ‘Xcite Your Senses’ for FairPrice Xtra by ADK Singapore
Canon built a clever zoom lens using Instagram
From Singapore: 'Instazoom', for Canon by Dentsu Singapore
JCDecaux antagonises clients, on purpose
From Belgium: "The mistake", for JCDecaux by BBDO Belgium
BBDO Bangkok promotes helmet that calls for help after a crash
From Thailand: "Helpmet" for ThaiHealth by BBDO Bangkok
Shatner delivers grim warning for Priceline: Sign in or die
From The US: 'Sign in or die', for Priceline by BBDO New York
Anmum gives a nod to daddying instincts for Father's Day
Regional campaign: 'Anmum and dad', for Anmum by BBDO Singapore
Bold campaign for HIV-prevention drug focuses on pleasure (possibly NSFW)
From Australia: 'Is PrEP for you?', for ACON (AIDS Council of New South Wales) by Frost Collective
Heineken makes light of spokesmodel search in campaign for new light beer
From Ireland: 'The Search', for Heineken Light by Rothco
This ad is called 'Blood', and it is bloody good
From The UK: 'Blood', for Bodyform by Abbott Mead Vickers BBDO
Is using a male model for sanitary pads odd, or just sound strategy?
Does a man on an ad for sanitary pads signal a remarkable commitment to gender neutrality or just a lack of creativity?
Eva Air wants to profile you for a better travel experience
From Singapore: ‘Map My Personality’ for Eva Air by KRDS Digital Singapore
Unusual and inadvisable ways to eat Skittles: Don't try this at home
From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China
Ramadan and Knorr top Unruly's list of Asia's top ads for June
Knorr Bangladesh tops Unruly's list of the most shared APAC ads for June, which also features more Ramadan-related clips and four entrants from Samsung.
This child was not actually a bride, but could have been
A Glass Lion winner from Lebanon brought a lack of laws against child marriage to light.
Yahoo Japan wages manic, technicolor war on 'text neck'
From Japan: 'Smart stretch 360', for Yahoo Japan by Hakuhodo Kettle
Sofy BeFresh imprisons 'period people' to stand out in too-serious category
From Australia: ‘Sofy BeFresh No Escape’ for Unicharm by J. Walter Thompson Melbourne
Toyota's Sienta shows it has the space and speed to chase after your spouse
From: Indonesia: ‘Love is a Trap,’ for PT. Toyota Astra Motor by Delphys and Se7enSunday Films.
Lexus LC 500 tears up projection-mapped mountains
From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions
Life hacks? Whiskas wants you to try some cat hacks instead
From Australia: ‘Cat hacks’ for Whiskas by Clemenger BBDO Sydney
Huntsman Condoms prove to be PETA's punchy publicity prank
From Asia-Pacific to the world: 'Huntsman Condom' by MullenLowe Singapore for PETA
Krispy Kreme fires up donut jukebox for American vintage flavours
From Australia: ‘American Classics’ for Krispy Kreme by Digital Arts Network & Eleven
Singapore Kindness Movement makes awkward bet on web series
From Singapore: ‘Awkward Ah Seng Goes Social' for Singapore Kindness Movement
Burgers without patties? McDonald's pursues curious strategy in HK
From Hong Kong: 'A burger without patty', for McDonald's by DDB Group Hong Kong
People in coolers want you to try Vita's Hong Kong-style coffee
From Hong Kong: “Running Coffee” by Vita from DDB Group Hong Kong
Can Hotel Jen be a catalyst for creative thinking?
From Singapore: ‘#NextJen' for Hotel Jen Tanglin by DigitasLBi
Indulgent dad would do anything for daughter (except McNuggets)
From Australia: 'Anything for love', for McDonald's by DDB Sydney
NAB takes you on a surreal journey that feels strangely close to home
From Australia: “Journey” for National Australia Bank by Clemenger BBDO
Twisted football match seeks to prove getting dirty is more fun
From Australia: 'Real play experiment', for Omo (Unilever) by J. Walter Thompson Sydney
Oreo and Carat try to create a dance sensation with 'Open up'
From Southeast Asia: 'Open up dance video', for Oreo by Carat
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Ichitan tops this week's list with a contest, while LG's action film starring Jason Statham climbs. Meanwhile, Toyota (at 10) and Samsung (at 3) have videos that are oddly similar.
Electrified forks trick tongues in Tokyo
From Japan: 'No salt restaurant', by J. Walter Thompson Japan with Ishii Clinic
Meet a man who actually wants holes drilled into his skull
From Australia: 'The lucky ones', for Parkinson's NSW by J. Walter Thompson Sydney
Banking can be as easy as telling the time: OCBC
From Singapore: ‘Bank on your wrist’ for OCBC by McCann and Isobar
Get #MoreThan connectivity with Telenor
From Singapore: ‘#MoreThan’ for Telenor Group by The Secret Little Agency (TSLA)
China’s “leftover women” stand up to marriage pressure and #ChangeDestiny
From China: ‘Marriage Market Takeover’ for SK-II by Forsman & Bodenfors
Ocean Life Insurance reassures families with coward father
From Thailand: "Coward Father" for Ocean Life Insurance by GREYnJ United
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Thailand continues to lead the pack scoring six spots in this week's list, while Samsung Malaysia nabs one spot, with remaining three claimed by global ads.
Beat bad days with beef says MLA
From Australia: ‘You’re better on beef’ for Meat & Livestock Australia by BMF
Agoda invites you to unleash your curiosity
From Singapore: ‘Unleash Your Curiosity’ for Agoda by BBH Singapore
'Make Trump look bad' must be a dream brief
From the US: Campaign ads for Hillary Clinton
Asian Paints orchestrates social campaign marking Nepal quake anniversary
From Nepal: 'Hamro Nepal', for Asian Paints by Creo Communications, Outreach Nepal and DigitalIn
Singtel demonstrates 4G speed with smartphone goggles
From Singapore: 'Can a mobile network replace your eyes?', for Singtel by Ogilvy & Mather Singapore
KFC wants you to try its chicken-flavoured nail polish
From Hong Kong: “Finger Lickin’ Good Edible Nail Polish” for KFC by Ogilvy & Mather Hong Kong
Bringing Malaysia’s stateless children to light
From Malaysia: ‘Bring to Light’ for Voice of the Children by Geometry Global
This parody case-study video shows you how to make anything look and sound epic
From Hong Kong: 'The Best Bob in The World' for Shutterstock by Ogilvy & Mather Hong Kong
P&G thanks Olympians' moms (again)
From the US: 'Thank You, Mom - Strong' for Proctor & Gamble by Wieden+Kennedy Portland
The Evian babies have jumped the shark
From France: 'Baby Bay' for Evian by BETC
Online film about trust in Chinese couples promotes kitchen hoods, because why not?
From China: "Sakura Range Hoods" for Sakura China by J. Walter Thompson China
Disney wants you to choose, #TeamCap or #TeamIronMan?
From Singapore: ‘#TeamCap or #TeamIronMan’ for Walt Disney Studios by Dentsu Mobius Media and Clear Channel
New Zealand, Samsung bring a winery to a tradeshow using VR
From New Zealand: "Virtual reality wine tour" by New Zealand Trade & Enterprise in partnership with Samsung Electronics Singapore.
Alipay matches you to famous artists with face recognition technology
From Shanghai: 'Who art you' for Alipay by DDB China Group
'Gay' turtles push Turkey to confront homophobia
From Turkey: 'Gay Turtle', for Amnesty International by TBWA Istanbul
Airbnb to travellers: Don't go there...live there
Global campaign: 'Live there' for Airbnb by TBWA\Chiat\Day
Singapore, don't take your street food for granted: Tiger Beer
From Singapore: ‘Tiger Beer Street Food Movement’ for Asia Pacific Breweries Singapore by BBDO Singapore
Listerine aims to inspire boldness
From Singapore: ‘Bring out the bold’, for Listerine by J. Walter Thompson
The Australian government wants children to know about domestic violence
From Australia: "Stop it at the Start" for the Australian Government by BMF
L'Oreal bravely confronts plight of colour-blind men
From Mexico: 'This is my red', for L'Oreal Paris by McCann Mexico
Singapore's Kindness Campaign misses the target, again
From Singapore: 'Sum of our moments', for Singapore Kindness Movement by 3-Sixty Brand Communications
Huawei offers a different kind of 'home theater in a box'
From Europe: 'Pocket Cinema', for Huawei by Buzzman
Tesco Thailand ad under fire for showing maid being slapped
Tesco Lotus has removed a widely shared video after it was slammed for a scene where a woman slaps her domestic helper. But was the video offensive in the market for which it was intended?
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung Thailand and Karmarts score with young celebrities who are attractive, wet, or both, while Tesco Lotus runs into trouble for a slapping scene.
Forget Batman V Superman, Toyota has Badman V Supperman
From Singapore: ‘The Buckle Battle’ for Toyota Motor Asia Pacific by Delphys Hakuhodo International and i-DAC
Zach King makes breakfast for Kellogg's
From Australia: 'Amazing creations', for Kellogg's by J. Walter Thompson Sydney and Zach King
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
A price-promotion from Tesco Lotus, a singing contest by Brand's and a K-pop video by SK Telecom debut in this week's list alongside, yes, several Samsung videos.
MJ Bale tortured this model for five days to prove a point about its suits
From Australia: 'An unsuitable journey', for MJ Bale by Whybin\TBWA\Eleven Sydney
Confrontational but beautiful: Campaign asks people to change the fate of dying animals
From Singapore: ‘Change Their Fate’ for Wildlife Reserves Singapore by Possible
Samsung and Cheil translate Hong Kong sights into Braille
From Hong Kong: 'Be their eyes', for Samsung by Cheil Hong Kong
Adidas showcases young women who create by kicking some serious ass
From China: 'I'm here to create', for Adidas by TBWA Shanghai
Chandon pops cork on F1 sponsorship with McLaren-Honda
From Australia: 'A friendly race', for Chandon by Red Agency
Runners trace Tron-like light paths in sole-ful Nike spot
From China: 'The epic step', for Nike by Wieden + Kennedy Shanghai
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
While Thai and Korean brands still dominate the rankings, this week sees newcomer Angkor Beer from Cambodia making a respectable debut at number seven.
Game of binges: Foxtel promotes joys, horrors of marathon streaming
From Australia: 'Make it yours', for Foxtel by Whybin TBWA Sydney and Felix (Foxtel's in-house agency)
The Laughing Cow wants parents to plan cheesy holidays for their kids
From Hong Kong: “Bel time family activation” for Bel Groupe China by DDB Live Hong Kong
Charity asks WTF you're doing watching clickbait videos
From the UK: 'What the f**k have you done?', for Mellon Educate by Dare London
Bento Watch: The ultimate edible wearable
From Japan: 'Bento watch', for Takii Seed
Asus zoom lens captures bird, shark, ninjas, aircraft, T-rex
From Hong Kong: 'David Sandberg x ZenFone Zoom', for Asus and Intel by Razorfish Hong Kong
Buzz the bee buzzes off boxes to preach about pollinator population plight
From Canada: 'Bring back the bees', for General Mills' Honey Nut Cheerios by Cosette
Cognac makes appeal to younger clients with sensory approach
From China: “Don’t wait to experience greatness” for Hennessy X.O by DDB Shanghai and Paris
Where is that large automobile?
From Australia: 'What's your lifestyle expectancy?', for Challenger Annuities by J Walter Thompson Sydney
DBS Hong Kong screens cheeky star-filled film series about a 'true story'
From Hong Kong: ‘Sparks’ for DBS Hong Kong by director David Tsui
WildAid ad champions climate action in China with...nostril hair
From China: 'Hairy Nose', for WildAid by McCann
Does global parcel delivery equal globalisation?
From Asia: 'Local Passion, Global Ambition', for Fedex by Pulse Films and AMV BBDO
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung tops this week's chart, thanks to the recently concluded Mobile World Congress and launch of new flagship model, the Galaxy S7.
Office chairs park themselves in latest Nissan ad
From Nissan’s Yokohama HQ: the carmaker offers the world a new vision of automation with the invention of ‘self-parking chairs’.
Thailand, Vietnam, Unilever top YouTube's list of top 2015 APAC ads
Thailand and Vietnam were responsible for five of the region's top 10 ad videos, and Unilever owns three spots, including the top position.
Ooredoo's android Messi can't really compete with the real thing
Global campaign: 'Together we do wonders', for Ooredoo
Tai Hing's new 'My hero' campaign is funnier than ever
From Hong Kong: “My Hero II” for Tai Hing by Uth Creative
Adorable germs drive 'viral' spread of healthy message
From Singapore: 'Germs roll call', for National Security Co-ordination Secretariat (NSCS) by Ogilvy Public Relations and Hogarth & Ogilvy Singapore
Dos Equis fires the 'most interesting man in the world'...into space
From the US: 'The Most Interesting Man in the World Embarks on His Greatest Adventure Yet – Adios Amigo', for Dos Equis (Heineken) by Havas Worldwide
Mobile telco creates 'SOS' network for emergency situations
From Malaysia: Maxis SOS for Maxis by Ogilvy & Mather Hong Kong
The best-laid plans of kung-fu masters and princesses
From the UK: 'Life writes the best stories', for HSBC Premier by Saatchi & Saatchi London
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung's new Galaxy phones take four spots on the list, but KFC scores twice with its support for a youth football programme and a 360-degree video.
TubeMogul lays siege to Google’s walled garden
From the US: ‘Independence matters’ by TubeMogul
Time to hoard the donuts
From Colombia: 'Be selfish to better indulge', for Dunitas by McCann Worldgroup Colombia
Restaurant chain serves heaping helpings of guilt for Thai mother's day
From Thailand: 'The Waiters’ Mom พนักงานร้านอาหารก็มีแม่' by NudeJEH for Bar-B-Q Plaza
Maxis wants online shoppers to help build Epic homes
From Malaysia: ‘Kongsi Homes’ for Maxis by Ensemble
Bread will keep us together
From India: 'Samrat Atta', for Parakh Agro Industries by GREY Group India
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung lands in the top spot with a unique 'unboxing' video, while Tesco Lotus scores three positions further down.
Donate your social power to Earth Hour
From Singapore: ‘Donate your social power’ / ‘The future starts now’ for WWF Earth Hour by Iris Worldwide
Manulife issues a standard-issue campaign
From Singapore: 'Ready for life', for Manulife Singapore by Tribal Worldwide Singapore
It's not you...it's my cholesterol level
From Thailand: 'The breakup' for Nautilus Thailand by GREYnJ
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
If you want to make viral videos in Asia, make them in Thailand, home to seven out of this week's 10 most-shared brand videos. It also doesn't hurt to make your video about young people flirting.
Mitsubishi Thailand gets clever about escalator safety
From Thailand: CSR videos for Mitsubishi Elevator Thailand
Thailand whitening ad raises ire, then disappears
From Thailand: Ad for Seoul Secret's Snowz product line
Korean parents tell children they mean more than exam grades
From Korea: 'The Healing Exam' for EBS (South Korea’s Education Broadcasting Network) by Cheil Worldwide.
Tired of the same old fish burger? McDonald's hears you
From Singapore: ‘McDonald's Salmon TVC – Voices’ for McDonald's by DDB Group Singapore.
Opera wants young Indonesians to direct a love story
From Indonesia: ‘Arah Kisah Kita’ by Opera
Pandora goes on Valentine's charm offensive with Clear Channel
From Singapore: 3D Valentine’s Collection by Clear Channel for Pandora
'Valentine insurance' rescues the forgetful in New Zealand
From New Zealand: 'Valentine insurance', for Tower Insurance by Barnes, Catmur & Friends
Would you like fries with that, or corn?
From Hong Kong: 'See the bright side' for McDonald's by DDB Group Hong Kong
Cadbury dairy milk uses puppeteers to indulge in chocolate
From India: "Kiss me...close your eyes” from Cadbury by Ogilvy and Mather
Mitsubishi Motors wants to share a 'moment' with you
From Singapore: ‘Made for More’ for Cycle & Carriage Automotive (CCA) by Interuptive
Feel the warm glow of creativity from Cannes Lions
From Cannes Lions: "Thank You Creativity: It's always been there"
The world’s longest red packet? Hmm, how about the fattest instead?
From Taipei: 'World’s longest red-envelope' for Balvenie by MRM McCann.
Bang! Pop! Singtel lights virtual firecracker strings for CNY
From Singapore: 'Singtel firecracker', for Singtel by Ogilvy & Mather Singapore
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
While a global ad from Toyota claims the top spot this week, Thailand continues to dominate the rankings.
‘Little Ronald’ follows Chinese home for some red bean pie
From China: ‘You Are My CNY’ (你就是我的新年) for McDonald’s by TBWA Shanghai
MTV unleashes the monkey for CNY
From Singapore: ‘Unleash the Monkey’ by MTV Asia
Five classic content catastrophes from the Year of the Goat
The past 12 months have seen brands pull out the stops to produce more content-driven marketing than ever before—but not always with intended results. Here's our pick of five fabulous failures that caught our attention for all the wrong reasons
Don't miss Watsons Malaysia's over-the-top CNY celebrity spectacular
From Malaysia: 'HappyBeautifulYear', by Watsons Malaysia
World's worst bike makes dramatic statement about MS
From Australia: 'This bike has MS', for MS Australia by Grey Group
Tourism Fiji goes OOH to woo Singaporean travellers
From Singapore: ‘Where Happiness Finds You’ for Tourism Fiji by Clear Channel, Iris Worldwide
Coca-Cola campaign airs 500+ unique TVCs
From Argentina: Christmas campaign for Coca-Cola by never.no, Group IDM and Starcom Mediavest Group
Korean airline introduces 'standing-room tickets'
From Korea: 'Standing room tickets', for Jin Air by HS Ad
Sail away with the Monsoon Cup in motion
From Malaysia: ‘Monsoon Cup Motion 360 Virtual Reality Boat Simulator’ for Monsoon Cup by Fishermen Integrated
Adidas takes a walk on the defiant side for its Originals line
Global: 'Your future is not mine', for Adidas by Johannes Leonardo
Seek wants to bring you opportunities, even when you’re not looking
From Australia and New Zealand: ‘Let opportunity come to you’, for Seek by Clemenger BBDO
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
While Thailand tops the list this week, South Korea and Japan claim a sizeable spread of the rankings with some new entrants from Malaysia.
A man, his dog and the KFC burger they share
From Australia: ‘Original Recipe Burger’ for KFC by Ogilvy Sydney
Qantas compares flyers to sheep in new safety video
SYDNEY - Ad Nut has applauded the trend towards more interesting airline safety vids but this attempt isn't quite the all-singing, all-dancing fest needed to retain this squirrel's attention.
'I say yes' to a Rocky-inspired montage for Datsun
From India: 'I say yes', for Datsun
Matt Damon and a tower of chalices deliver clean-water message
From Europe: 'Leave a mark', for Stella Artois by Mother London
Tiger Beer fires up wok in street food-themed spot
From Australia: 'Wok', for Tiger Beer (Heineken Asia Pacific) by Droga5 Sydney and the Sweet Shop
Magners wants to help hipsters find love (no, really)
From Singapore: ‘Tinster’ for Magners by Host Singapore
Longboarding bird is the word for KFC, apparently
From Australia: 'Life should always be Finger Lickin' Good', for KFC by Ogilvy & Mather Sydney
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
7-11 takes three of the top 10 spots in this week's chart, including a film about teachers that was shared more than 700,000 times on Facebook.
HomeAway goes for the gross-out against Airbnb
From The US: 'It’s Your Vacation. Why Share It?', for HomeAway by Saatchi & Saatchi London
Enter Brandman: Animators imagine ads in our dreams
'Branded dreams' by Studio Smack
Vietnam beer brand crowdsources Tet stories; the first one may leave you needing a drink
From Vietnam: Tet campaign for Saigon Special beer (Sabeco Vietnam) by DDB Group Vietnam
Okamoto made a Jurassic sex video
From Japan: 'オカモトゼロワンCM 恐竜篇' by Okamoto
A more enlightened Axe? Global repositioning changes the tone
From the US: 'Find your magic', for Axe by 72andSunny Amsterdam
Sad emoji urge Canadians to play with their balls
From Canada: 'Emojis', for Participaction by Zulu Alpha Kilo
Monkey King creates havoc in China's viral video ratings
From China: ‘The Monkey King Family’ for PepsiCo by Civilization Shanghai
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Beauty brands continue their domination, claiming six out of 10 spots in this week's chart.
Remembering David Bowie: Five of the best ads he starred in
Campaign UK rounded up five of the singer, actor and fashion icon's memorable ads.
Ford gets tough with SEA drive-by on YouTube
From Bangkok: ‘Built Ford Tough’ for Ford Motor Company by Blue Hive Asean
'Rescue operation' reunites Australians with lamb chops
From Australia: 'Commence Operation Boomerang', for Meat and Livestock Australia (MLA) by The Monkeys
The Philippines wants your photo fails
From Philippines: 'Top travel photo fails', for Philippine Department of Tourism by BBDO Guerrero
Split-screen video emphasises plight of people in Syria
From Australia: 'Demand a safe home for people in Syria', for Amnesty International Australia by Longtail
CCTV to Chinese grads: 'Don't worry, be happy'
From China: 'I'm 23', for CCTV by Huangdao (a member of DDB Group China)
Old Spice introduces sweaty men who 'smell legendary'
From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy
How not to market an actually quite impressive translation tool
From Japan: 'Kisses in Tokyo' for Logbar's iLi Wearable Translator (agency unknown)
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Personal-care brands such as Etude, Nivea and Innisfree take several spots on what is usually a tech-centric list.
ALDI has flirty fresh fun with fruit and other foods
From Australia: 'So fresh', for ALDI by BMF
Fun toy-car scenes make airport parking into child's play
From Australia: 'Easy-peasy parking', for Sydney Airport by Core
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
KFC makes a strong impact with a CSR-oriented campaign, while Pepsi, Etude and Canon make new entries to the list.
World's 'longest' love story now lives on Instagram
From South Korea: ‘World’s longest love story’ by Between and HJ-Story
The bad news about the best Johnnie Walker film in some time
From Germany: 'Dear brother', "for" Johnnie Walker by Dorian & Daniel
Christmas campaign lets overseas workers receive, not just give
From Philippines: 'Banig-bayan', for Biogesic by Havas Media Ortega
WWF asks HK to rename tusks to save elephants
From Hong Kong: 'Rewrite their future', for WWF by Ogilvy & Mather Hong Kong
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Uniqlo, Sony, Audi and SK manage to find spots on a list with six different videos for Samsung's Gear S2.
Tourism Victoria wants you to experience Melbourne through a Periscope-enabled ball
From Australia: "Play Melbourne" for Tourism Victoria by Clemenger BBDO
Have a Coke and a symbol of Christianity (not to mention diabetes!): Ad pulled in Mexico
From Mexico: 'Open your heart', for Coca-Cola by Ogilvy Mexico
The world's top 20 most-shared ads of 2015: Unruly
Ad Nut is happy to share Unruly's global list of 2015's 20 most-shared ads.
Only two ads from Asia make Gunn Report list of century's best (so far)
The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far). Only two ads from Asia appear: one from India and Ad Nut bets you can guess the other one. Hint: It did fairly well at Cannes.
Jewellery brand shows you how to show the finger(s)
From Hong Kong: 'Finger Language' (「指語」), for Tse Sui Luen Jewellery (TSL) 謝瑞麟 by DDB Group Hong Kong
Will beer ads ever escape gender stereotypes?
From Ecuador: ‘Amigos y Rivales’ from Cerveza Pilsener by McCann Ecuador
Globe Telecom feels the force of Star Wars marketing
From Philippines: '#FillYourGalaxyWithWonder', for Globe Telecom by Publicis Jimenez Basic
WWF Earth Hour wants you to tweet to change the world
From Singapore: ‘Tweet your leader’ for WWF’s Earth Hour by Mobext Singapore
Hong Kong brands dial up warm, fuzzy Christmas cheer
From Hong Kong: 'Wishes come true', for Landmark by DDB Group Hong Kong and 'World of warmth' for Shangri-La by Ogilvy & Mather Hong Kong
Holiday advertising reaches peak guilt trip
From Germany: 'HeimKommen (Homecoming)', for EDEKA by Jung von Matt
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung and Thailand emerge as the big winners in this week's rankings.
Wine brand provides a shortcut to gentlemanliness
From Australia: 'Gentleman's collection', for Treasury Wine Estates’ Lindeman’s brand by J. Walter Thompson
Yahoo Hong Kong drums up mobile presence with quirky ads
From Hong Kong: ‘一日都係 Yahoo Mobile’ for Yahoo by Metta Communications
Oreo gives Alphaeus Tan a well-deserved cookie
From Malaysia: Oreo jumps in to cheer student who confronted US President Barack Obama
Anti-smoking ad draws protest in Korea, so it must be working
From Korea: 'Smoking is buying yourself a disease', for the Ministry of Health and Welfare
Lonely night watchman gets what he deserves in sweet lottery ad
From Spain: 'Justino', for Spain's lottery by Leo Burnett Iberia
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Japan dominates this week's chart, with six slots out of the top 10 belonging to either Japanese brands or ads that are being run in the market.
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Toyota and Samsung dominate this week's list, but with a wide range of different videos from different markets.
Dulux wants you to personalise your world (well, walls)
From Singapore: ‘Dulux Ambiance - Personalise your world’ by Dentsu Singapore for AkzoNobel
You won't soon forget 'Mog's Christmas calamity'
From the UK: 'Mog's Christmas calamity', for Sainsbury's by Abbott Mead Vickers BBDO
Unlikely festive characters for Myer's christmas campaign
From Australia: ‘Where Christmas Comes For Christmas’ for Myer, by Clemenger BBDO Melbourne
This time 'The Boys' go cycling
From Australia: ‘The Boys: Cycle’ for Bonds, by Clemenger BBDO Melbourne
Canon fails to drive home message of 'social experiment'
From Australia: 'The Lab: Decoy', for Canon Australia by Leo Burnett Sydney
Oreo invites SEA artists to sing along
From Southeast Asia: ‘Wonderfilled - Sing With Me’ by Carat for Oreo
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
KFC dominates tops this week's list, with a call for charitable giving receiving a truly astounding number of shares.
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
KFC tops this week's list, which also includes new videos from Tesco Lotus and BMW.
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
New entrants include the new Toyota Prius, Maggi Malaysia and Kotex Malaysia.
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
Samsung Mobile tops the list again, but with a different video. AirAsia dances into the top 10.
Cat-treat brand spotlights holiday animal abuse
From the US: '#SaySorry', for Temptations (Mars Petcare) by Adam & Eve DDB
Malaysians do Dubsmash for Big Macs
From Malaysia: 'Big Mac Dubsmash chant challenge', for McDonald's by OMD Malaysia and Leo Burnett
Augmented reality gallery enhances Singapore sights
From Singapore: 'Martell AiR Gallery', for Martell by Bates CHI&Partners
Why did someone pay HK$500 for a McD's Quarter Pounder?
From Hong Kong: 'QPC Pop-up store', for McDonald’s by DDB Group Hong Kong
A tale of two Christmas ads: ALDI and John Lewis
From Australia and the UK: Christmas ads for ALDI and John Lewis
Pond's asks APAC women to let feelings be free
From Singapore: 'Love my expressions', for Pond's by Arcade Singapore
Pantene addresses the scourge of ice-skate-damaged hair
From Philippines: 'Pantene Hair on Ice', for Pantene by Grey Group
Cement brand builds house fit for a giant, The Great Khali
From India: 'Giant strength', for Ambuja Cement by Publicis
Mercedes' uncrashable cars annoy kids, delight adults
From Germany: 'Uncrashable toy cars', for Merceded-Benz by Jung von Matt/Alster
Ad urges Danes to get it on, for mom (?)
From Denmark: 'Do it for mom', for Spies Travel by Robert/Boisen & Like-minded
Digital ads get right to the point on sperm donation
From Australia: 'Inside every hero there are millions more', for IVFAustralia and Melbourne IVF by Core
The Indian Army: A cool 'company' to work for
From India: Campaign for the Indian Army by Grey Group India
McDonald's hits with Cantopop Big Mac love song
From Hong Kong: '相逢何必曾Big Mac"', for McDonald's Hong Kong by DDB
Huawei Mate wants your touch, mate
'Touch made powerful', a global campaign for Huawei by WPP's TEAMHW
Couple finds that gum will keep them together
From the US: 'The Story of Sarah & Juan', for Wrigley Extra by Energy BBDO
Chip-company MediaTek makes play for global awareness
'Everyday Genius’, a global rebranding for MediaTek by Prophet Hong Kong
Campaign makes Vietnam Airlines look...really nice
From Vietnam: 'Reach further', for Vietnam Airlines by J. Walter Thompson Vietnam
Campaign Asia-Pacific Viral Chart: The most popular ads of the week
The Campaign Asia-Pacific Viral Chart, compiled by Unruly, analyses shares of ads and branded videos posted by a curated list of Asia-based brands.
Campaign Asia-Pacific viral chart: The most popular ads of the week
Ad Nut is happy to introduce a new weekly feature, the week's top 10 most-shared ads by Asia-Pacific brands, as compiled by Unruly.
Jennifer Aniston brings much-needed levity to Emirates
Global TVC featuring Jennifer Aniston, for Emirates
Google launches first-ever Vietnamese TVC
From Vietnam: Google app: "Câu hỏi sẽ dẫn bạn đến đâu?" / The Scooterist by Google Vietnam and Phibious
Mobil-1 video leaves promise of 'Car-Fu' unfulfilled
Regional campaign: 'Car-fu', for ExxonMobil by BBDO Singapore
Cadbury's new OOH campaign lets you test out chocolate textures with your bum
Mondelez Singapore and Clear Channel have collaborated on a new OOH campaign that seeks to encourage consumers to explore the different variants in the Cadbury Dairy Milk range.
Don't rush into marriage, or a personal loan
From Hong Kong: 'Compare widely, pick wisely', for MoneyHero.com by Ogilvy & Mather
Jetstar gives away getaways for selfies
From Singapore: '#FridayFreeFlights', for Jetstar by AKA Asia
'Day good, night bad' says Singapore Kindness Movement
From Singapore: 'SW/TCH' by SPRG for Singapore Kindness Movement
Zhao Wei can't save Johnnie Walker's new 11-minute film
'The Gentleman's Wager II', for Johnnie Walker by Anomaly and RSA Films
Puns and twerking panda get asses moving to new Ikea
From Malaysia: ‘Get cheras to Cheras’ by BBH Asia Pacific for Ikea
Jack Black gets suave thanks to George Clooney and Nespresso
From the US: 'What Else?' #10 by IPG McCann for Nespresso
Video for wearable device reaches untold levels of awful
From Taiwan (apparently): 'Aring, the first ring that listens to your command'
A valiant but probably futile attempt to save Barbie
From the US: 'Imagine the possibilities' for Barbie (Mattel) by BBDO
Shangri-La gets virtual about its hotel experiences
'VR experiences' by Brand Karma for Shangri-La Hotels and Resorts
Singtel makes an emotional appeal for SME Week
From Singapore: '99% SME' for Singtel by Ogilvy & Mather Singapore
Dogsledding in a mall: The North Face's non-virtual reality
From Korea: 'Sudden exploration', for The North Face by Innored
Campaign Asia-Pacific Viral Chart: The week's most-shared ads
New entrants include AirAsia Thailand and KFC.
Anti-litter campaign addresses giant garbage problem in Hong Kong
From Hong Kong: Campaign for Hong Kong Cleanup by Ogilvy & Mather Hong Kong
Paint your ugly house or risk rudely delivered mail
From India: Ad for Nerolac Suraksha Plus by Publicis
DirectAsia wants buying insurance to be more 'uplifting'
From Singapore: 'Where happier matters', for DirectAsia by Lowe Singapore
Starhub goes with gritty approach (literally) to promote tennis finals
From Singapore: 'The power to be', for Starhub by DDB Group Singapore
Grunts and heavy breathing: Pure's soundtrack of exertion
Regional campaign: 'This is Pure', for and by Pure Group
Lifebuoy launches Malaysia campaign surrounding Ramadan
Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.
Frightening VR surrounds viewer with internal naysayers
Project by Porter Novelli Melbourne addresses eating disorders, also shows potential of VR beyond frivolous commercial promotions.
Tiger Beer sinks teeth into big-cat conservation
The brand puts a US$1 million donation and a marketing campaign behind an effort to save the animals.
Acuvue 'experiment' dares young Chinese to change
Acuvue banks on the age-old formula that contact lenses give wearers a confidence boost.
Suspiciously empty Shanghai takes starring role in Apple ad
The city becomes a private romantic spot in the company's latest iPhone 7 clip.
Manulife Philippines scores viral hit with video about young comedian
The clip featuring Victor Anastacio, by J. Walter Thompson Manila, has hit 3.4 million views in a week.
Skittles strikes the wrong cord with Mother's Day ad
If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further.
South Korean candidate slays with Overwatch ad
She didn't win the presidency, but Sim Sang-jung made an impression on gamers with a video styled on an Overwatch 'play of the game' clip.
Handbag brand suggests exploding-dye accessory to colour thieves
Ash Be Nimble's 'Handbag Dyetonator' is activated by an SMS and has GPS to aid authorities in tracking a stolen bag.
Indian Air Force straps into gender-equality cause
Recruitment film by Grey Group India makes case that patriotism is not gender-specific.
'Stephen' goes big for TD Ameritrade's first foray in Asia
Amusing ad by Havas Singapore is the brand's first locally produced creative work.
Propaganda-style posters make bold points about Vietnamese women
A campaign for the Vietnamese Women's Museum by Dentsu Vietnam adopts the visual language of state propaganda.
'Various and confused pizzas': Garbled phrases promote translation service
Elan Languages and J Walter Thompson ask would-be English speakers to 'Get it right'.
'You can't be serious': Candy brand makes a fun point
Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.
Artists paint murals to make missing persons 'Unmissable'
Grey Group Australia gets street artists to paint the life stories of missing people.
'Nobody wants to see somebody die for an hour and a half'
Hollywood execs (unsurprisingly) reject pitches based on French cinema masterpieces, in an 'experiment' film for Alliance Française de Singapour by Ogilvy & Mather.
Giant made-in-Singapore droids wrap up 21-city tour
Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.
Tiger Beer frees its eponymous feline
A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.
Headphone ads suggest getting audio straight from the artist's mouth
Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.
Sabina teases with peek-a-boo bra ad
Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.
For MailChimp, black hole bad, weird good
With Droga5, the email service continues to monkey around with fun creative approaches.
'Animals for the Ethical Treatment of People' launches
PETA and MullenLowe Singapore create a clever table-turning campaign.
Sanitary-pad ad could have been great
Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.
Panasonic offers Eid cooking tips
Philips Malaysia promotes its all-in-one pressure cooker with a tongue-in-cheek message for the homecoming kids.
This ad is about frustrating instructions, but it's not from Ikea
New brand platform for Kit Kat asks stressed modern humans to 'Snap out of it'.
Hotels.com spots are worth a chuckle, and that's enough
A trio of light and effective ads by Grey Group Singapore.
Listen to your heart, Novartis urges Singaporeans
DigitasLBI spot aims to help people recognise heart-failure symptoms.
This ad discusses soft stools, but it's not from Ikea
'Stefan' is an expert on stools both soft and hard in this campaign for Aspen Pharmacare's Coloxyl, by Ogilvy CommonHealth.
Income shines the spotlight on what women want, for a change
Singapore insurer Income's 'Times have changed' campaign looks into the evolving insurance needs of modern women.
Lotto New Zealand illustrates the magic of mums
Special effects illustrate cleanup, cooking and care tasks that are often taken for granted.
Lego urges parents to let kids 'Build amazing'
Year-long campaign has launched in Singapore and is destined for India, Indonesia, Thailand, Vietnam and the Philippines.
Atrocious Pepsi ad richly deserves the outrage it's getting
Tensions running high between protestors and police? Never fear, carbonated sugar water is here!
Patriotism and pugilism pack a potent punch for Pepsi in Pakistan
Amir Khan turns Lahore into training ground on behalf of an energy drink.
Foodpanda Singapore wants you to dress, eat, and sleep like a panda
With Studio M Hotel in Singapore, the food-delivery company has launched the 'Pandanctuary'.
Pinball wizardry: Standard Chartered makes a game out of credit-card rewards
Impressive animation makes a credit-card spot way more fun than you'd expect.
Eyes that speak out against female stereotypes
Pegavision's interactive film rewards eye rolling.
Exploded drone entices students to engineering
The Secret Little Agency worked with a London artist on a display meant to attract career-fare attendees in Singapore to engineering education.
Emotional minefield: UBS ad for Women’s Day ruins great Joss Stone track
Anthemic ‘Free Me’ song creates one context; unimaginative ad concept creates another.
Bravo for a trio of Uniqlo scenarios
Clothing brand and Droga5 London offer up three wildly different global ads that are nonetheless of a piece.
All of the cringing: Behold not one but two amazing Australian government videos
Yes, this is exactly how real human beings talk and interact.
Auto insurer app-ifies driving practice, 'because 2017'
With Ogilvy Melbourne, AAMI introduces an app for young drivers to track their practice progress.
This new perfume from Huawei must smell amazing
It seems like an odd line extension, but based on this global ad, it's super sexy and undeniably glamourous.
Adults lose their minds over marshmallow treats
Watch these parents have conniptions after their kids eat all the Peeps.
Powerful ad attempts to demystify psychology
A campaign by Cummins & Partners distills a misunderstood profession to a simple, non-threatening selling point.
The truth is, this is a good ad
The New York Times gets to the point in a simple and powerful way.
Can I just have a &%$#@*! cup of coffee?
From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.
MailChimp delivers gorgeously absurdist campaign
MailShrimp? JailBlimp? KaleLimp? Bizarre films by Droga5 don't mention the brand.
This squirrel could save the US healthcare system
American organisation AARP wisely includes a woodland creature in a spot criticising the Republican healthcare bill.
This couple's 'routine' is difficult to watch
From the UK: 'Break the routine' uses dance to point out that domestic abuse often goes on for far too long.
Nike plays its tune for Middle Eastern women
Predictably excellent spot asks women, 'What will they say about you?'
Kapow! Judo star fights fruit in noisy Suntory ad
The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.
Astonishing Mercedes-Benz videos inspire Malaysians
See the incredible Mercedes-Benz CNY videos that have the country abuzz.
Crispy curse? Texas Chicken ad shows fowl transformation
Singapore eatery warns that customers will "literally burst into a drumstick in an explosion of pure joy".
Boas, bling and nan caves: AAMI remains 'Not very insurancey'
The AAMI girls spring to the rescue in the company's latest zany videos.
The town comes to a halt when the Milo van arrives
A campaign for Milo van collectibles by The Secret Little Agency features no Milo van.
Terrifying Thai video reminds that 'speed blinds'
Health Promotion Foundation and BBDO Bangkok warn motorcycle drivers about tunnel vision.
Ikea's shaggy rug is a morning creature, apparently
Ludde, the brand's sheepskin rug, becomes the walking, breakfast-in-bed-making star of a pair of ads out of Australia.
This buffalo's letter may bring a tear to your eye
Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.
Ogilvy HK unleashes spectacularly dirty 'Dick the dog' on global audience
However raunchy you think a condom PSA starring a pooch-as-penis could be, you're probably underestimating what you're about to see.
Ben & Jerry's to young people: Eat your feelings
A regional campaign encourages consumption of ice cream to soothe "adulting" woes.
Pi-day promo pricing propels pies
In Hong Kong, McDonald's increased sales of its rectangular pies by 963 percent on a day celebrating all things round.
Censored-book shop, disappearing art highlight threats to expression
Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.
Love it or hate it, you can't stop Valentine's Day marketing
Ad Nut brings you a chocolate box full of romantic gestures from Asia-Pacific and global brands.
Cathay creates brushstroke art based on flight history
More than a million Marco Polo Club members will receive a customised birthday present.
Lee Jong-Suk stars in a really big role, alongside luggage
Samsonite ad encourages exhausted young people to pursue their dreams in a competitive fast-paced world. Or something.
Marriott bellmen parkour through an obstacle course
Marriott's 'Two Bellmen Three' series promotes hotel packages in Dongdaemun Square in Seoul.
Don't miss Mindshare Malaysia's singing, dancing CNY video
An office-made holiday video is a risky play; it can prove endearing or go spectacularly wrong. See how Mindshare Malaysia did.
The surprising secret to appeasing a demanding mother-in-law
'One second smooth daughter in law class', for Viva by J Walter Thompson Taipei
Samsung brings VR home for the holidays
The brief was to strengthen the bond between Samsung and its customers through VR.
Watch this ad from Malaysia to kick off your New Year with a good cry
'Wishes that need no words', for Guardian Pharmacy by BBDO Malaysia.
What's this strange exotic fruit covered in vicious spikes?
McDonald's gives a funny lesson in imperial Chinese history.
Go green, plant your red envelopes this CNY
Malaysian telco Maxis puts a twist to the traditional red packets.
Mind your English, Rooster of Destiny
Webe, the mobile line of Malaysian telco giant TM Group, plans to usher in the Chinese New Year with a cocky talking rooster.
Ford Ranger shows how much its pickup trucks can carry
An uncomplicated message, effectively delivered.
Real men play Barbie with their daughters
'Dads who play Barbie', for Mattel by BBDO San Francisco.
Keeping up with the Nguyens: A neighbourly Tet rivalry
Vietnamese pay TV network K+ helps you get an edge over your neighbours, or so it seems.
Singapore calls in kung fu master to fight 'sugar villains'
'Kungfu fighter, hidden sugar', for the Ministry of Communications and Information by Tribal Worldwide Singapore.
The way to a Chinese MIL's heart is through her stomach
House of flying chili peppers: Malaysian electric company mixes cooking, kung fu.
Liverpool FC celebrates Chinese New Year...by ditching football
Klopp lets Chinese fans giggle at his rusty table-tennis form; Brazilian duo lets boss win. Everyone's happy.
KFC gives away red underwear via phone-linking game for CNY
Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.
There's more than one (or two) ways to advertise toilet paper
From the US: 'Be soft, be strong' for Angel Soft by Deutsch.
Ikea makes sleep into a sporting event
From the UK: 'Win at sleeping' for Ikea by Mother London.
Oh goodie, another hilarious example of prankvertising
Wasn't this 'reality' format already played out about two years ago?
Innisfree and Lee Min Ho set hearts aflutter with VR
Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.
HSBC ad set in NZ features a fleeting Haka
From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.
Mudah.my asks hoarders to sell their stuff through song-and-dance routine
Malaysian marketplace's CNY ad pokes fun at the hoarder syndrome.
McDonald's shows CNY through the eyes of children
A sweet, nostalgia-tinted Chinese New Year ad from DDB Group Hong Kong.
Agency asks assault witnesses not to act like mannequins
Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.
Jetstar urges young people to forego Lunar New Year travel
Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.
Yeo's and Moove Media beach-ify a Singapore bus
A 'concept bus' manages to capture Ad Nut's attention.
Patties on a train: Student idea becomes Burger King campaign in Seoul
'Subway grill shelf' for Burger King by Cheil Worldwide
Coca-Cola brings CNY cheer to lonely snowman
"Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.
Old English sheepdog lends voice for Dulux campaign
The Dulux brand mascot speaks his mind on paint quality for the first time in over 65 years.
Lee Kum Kee promotes big taste using tiny food
With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.
Ferrero Rocher shows that all that glitters is not gold
Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.
Globe's brave little stormtrooper may make you cry
Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.
Ritz Crackers ad gets entirely too intimate
Commercial in Korea uses ASMR sound design to provide an up close and personal Ritz experience.
Queensland tourism rebrands with 'just the place'
Tourism and Events Queensland and J. Walter Thompson Sydney place the focus on in-the-know locals and lesser-known experiences.
Tiny elephant never forgets your child's bank balance
Precious pachyderm, developed by ASB and Saatchi & Saatchi NZ, encourages kids to save, accepts deposits via mobile.
Beat me: A provocative message from women in Pakistan
Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.
Guinness Indonesia appeals to Batik senses
Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.
It's a damn shame that this brilliant PSA from the US exists
This PSA about guns in America is fantastic, but it's tragic that it had to be made.
Scary movies: Volvo, Land Rover terrorise with demo videos
Sophisticated vehicles, and viewers' nerves, get put to the test.
Interfaith Amazon ad may restore a little faith in humanity
Heartwarming spot shows a Muslim imam and an Anglican vicar enjoying tea and exchanging gifts. Imagine that.
Cheetos offers bronzer, perfume, other cheesy gifts
With an orange-tinged president about to take over, who's to say the time is not right for cheese-coloured products?
Spotify calls out users for strange listening habits
The brand's largest OOH campaign to date has some fun with real user data.
Singles Day brand actions: Ad Nut's 11.11 stash
We sent our ad aficionado Ad Nut out to scurry around and collect interesting ways various brands are approaching today's commercial craziness.
Video of crying men makes an impact in Australia
'Man up' campaign and TV show send an important message and get a significant reaction.
Bonsai, origami and sushi dance to hip-hop for beer launch
Steinlager and DDB New Zealand combine kiwi hip-hop dancers with Japanese culture for launch of Tokyo Dry brand.
Ad from tobacco firm seems to have anti-smoking message
Ominous, smoke-like wisps threaten a group of healthy, young people. Or is something else going on here?
Please elect this woman's husband. Please.
This election spot from the US state of Texas has gone viral, for good reason.
Toyota yanks on heartstrings for seatbelt message
A campaign by TYA Singapore uses all the usual tricks to deliver a safety message. Sigh.
Asia-Pacific YouTube Ads Leaderboard: June 2016
Nike tops the list for June, while made-in-Asia entries include Line, McDonald's, Honda and Jolibee Vietnam.
Little astronaut, young ballerina launch Lazada branding campaign
The online retailer and Leo Burnett Malaysia present two heartwarming tales of gift-giving.
You want me to do what for a free parka?
The North Face offered shoppers a free parka—if only they'd go flying across a river and crash through a target on the way.
Indofood misses the mark with latest Pop Mie ad
From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films
Crash-and-bash demo: Samsung straps laptop to remote-control car
The brand devised an action-packed torture test for a new laptop and gave consumers a chance to experience the test firsthand by driving the 'car'.
Audi technology rescues a T-rex in crisis
A dinosaur who's down in the dumps for a very specific reason finds salvation in a new Audi.
Geico ad with Ice T is pretty stupid, but effective
Work from the US: 'Lemonade not Ice T' for Geico by The Martin Agency
Candy brand treats people with disabilities like...people
Bawdy, funny Maltesers spots from the UK star people with disabilities, but succeed because they don't focus on the disabilities.
This ad may make eyeglasses seem a bit too cool
A campaign for OPSM by Marcel Sydney makes eyeglasses seem so essential we are on our way to buy some right now whether we need them or not.
Two vastly different campaigns aim to get Aussies talking for suicide prevention
Fusion and Cummins & Partners approach the same simple message in very different ways.
University ad campaign stands out, may make eyes bleed
Seeking to cut through clutter, Australia's Deakin University cranks up the saturation and brightness. Ouch!
Haircare brand styles 10,000 young men in Nepal
Set Wet's ongoing activation aims to tease the coiffures of 20,000 guys.
Missing persons charity makes point with Pokémon campaign
From the UK: 'Missing people' for Missing People by BBH Barn
These poor models think the Ikea catalogue is their big break
From Europe: 'Meet the stars' for Ikea Belgium by DDB Brussels
Sydney agency behind world-record fly-by-night video banner
Sydney-based Branding By Air developed a massive video banner that flew over New York City for MTV.
Mustang growls, blows hair back in Indian airports
Kinetic Worldwide OOH installation for Ford uses viewer-triggered noise, fans.
'Breakthrough tool' has enormous impact on baby development
From the US: 'Breakthrough tool' for Children's Hospital of Minnesota by Mono
Myer sets up 'Give Registry' for victims of abuse starting over
With Clemenger BBDO Melbourne, the retailer makes everyday items into a powerful idea in support of abuse victims.
'Bud Light Party' supports equality
From the US: 'The Bud Light Party' for Anheuser-Busch by Wieden + Kennedy New York
Harbin Beer orchestrates cross-border games, literally
The brand staged games at China's border with five neighbouring countries. But it's really about the beer.
KFC resurrects Colonel Sanders
From the US: 'The State of Kentucky Fried Chicken Address' for KFC by Wieden & Kennedy, Portland
When 'Just do it' turns to 'Please don't do that!'
Nike and W+K make fun of their advertising legacy in this uproarious spot, which has a remarkable performance by actor Oscar Isaac as narrator.
No resting on laurels, urges Mercedes-Benz Olympics ad for China
The German automaker and BBDO Beijing launched a TVC stressing that "success isn't defined by the past".
'The Birds': An exercise in self-indulgence by a tobacco brand
A short film from Indonesia for Gudang Garam is heavy on cheese, 'mild' on anything vaguely interesting.
Asia-Pacific YouTube Ads Leaderboard: July 2016
LG tops the list with a video that's NOT for arachnophobes, followed by the most slapstick bank commercial we've ever seen and love stories from KFC and Closeup.
Kit recites 'Tyger' in global ad for Infiniti's Q60
The Hong Kong-headquartered auto brand brings a touch of poetry to a TVC starring Game of Thrones actor Kit Harington.
Spice Girls remake tells you what women and girls really really want
While the song remains singularly annoying, the message is far more important this time around.
This truck ad is fake but has a real message (NSFW language)
Satirical spot skewers sexism.
Australian football clubs vie for a 10-year-old's allegiance
Campaign addresses kids who love playing the game but don't have a favourite Hyundai A-League team.
Cookie Says: You can't go wrong with a teen-love plotline
Cookies carry a message of romance in this successful online video from the Philippines.
Asus unveils madcap 'streetsourced' ad
Aliens and dinosaurs feature in a commercial scripted by random people on the street.
Boy ain't afraid of no ghost, thanks to an awesome customer-service rep
From the US: Home-security company ADT animated an adorable customer-service call.
Asia-Pacific YouTube Ads Leaderboard: April 2016
Ad Nut is happy to present the inaugural APAC YouTube Ads Leaderboard, a monthly list curated by Google.
You'll laugh when you see why these people are so emotional
Thailand's Bar-B-Q Plaza introduces a new item, melodramatically.
Anti-Trump ad with lots of celebs does politics with much-needed humour
When you put Joss Whedon in charge, good things happen.
Adidas offers 'odd' pairs for those who fight the odds
With a pair of ads by Taproot Dentsu, the shoemaker announced it would sell pairs of shoes consisting of two lefts or two rights. Watch to find out why.
Stalker video? Indonesian star hunts for prey for Asus
Asus ad captures the thrill of the chase for its Zenphone3 model.
Campaign evokes 'golfing paradise' for Ernie Els' course in Malaysia
From Malaysia: 'The Perfect Round', for The Els Club Malaysia by G.A Brand Design Kuala Lumpur
Nike starts 'summer of sport' with pep talk for baby athletes
From the US: 'Unlimited future', for Nike by Wieden + Kennedy
Insurer's first brand campaign offers slice of 'This Australian Life'
From Australia: 'This Australian Life', for TAL by BMF
McDonald’s goes for 'shiok' with flavour fusion in Singapore
From Singapore: 'Love Local' for McDonald's by DDB Group Singapore
Honda wants you to chase meteors to realise your dreams
From Australia: ‘Chase It’ for Honda Australia by Leo Burnett Melbourne.
Gender-reversing beer ad is the funniest and most progressive thing ever!
From the UK: 'Why the hell not?' for Foster's by Adam & Eve DDB
BBDO invites all to confront 'confidence gap' for International Women's Day
From Singapore: ‘Confront The Confidence Gap’ for International Woman’s Day by BBDO Asia
WomenNotObjects campaign shames brands and industry
From the US: 'We are #WomenNotObjects' by Badger & Winters
Behold the tragic effects of addiction to white powder
From New Zealand: 'Snow addicts', for Ski & Ride NZ by One Green Bean
Airbus pulls a 'McWhopper': 'Congratulates' Boeing
What's next? Squirrels and dogs as friends?
Any sufficiently advanced telco service is indistinguishable from a commodity
From Australia: 'Thrive on', for Telstra by The Monkeys
Student minds and bodies collide in campaign about collaboration
From Australia: 'Where great minds collide', for University of Melbourne by McCann Melbourne
Crowd creates 15-second spots for Mad Max Blu-ray release
'Mad Max: Fury Road' Blu-ray promotions, for Village Roadshow through Genero
Aaron Kwok brings star power to AIA HK online film
From Hong Kong: 'Love is in Every Moment', for AIA by Uth Creative Group with Suchfilms and Milk + Honey Films
A mildly annoying soybean espouses Lee Kum Kee
From Europe: 'It’s all about the quality', for Lee Kum Kee by Media Bounty
Honda draws on its heritage in astonishing stop-motion clip
From the US: 'Paper', for Honda by RPA and PES
Salty fish aims to inspire Hong Kong's young generations
From Hong Kong: FWD's "You dare to go, we dare to protect you" campaign by IPG.
Spot personifies bush fire as evil, calculating killer
From Australia: 'Prepare. Act. Survive' for NSW Rural Fire Service by J. Walter Thompson Sydney
Step into a sustainable forest on the MRT
From Singapore: PaperOne campaign by creative agency Atomz i! with Moove Media
Johnnie Walker introduces massive 'Joy' campaign
Global campaign: 'Joy will take you further', for Johnnie Walker by Anomaly
Panoramic mobile ad paints picture of Syrian refugee crisis
From Australia: 'Human rights defender', for Amnesty International by Longtail
Stains bounce off the walls in effects-heavy paint ad
From Australia: 'Endure', for Taubmans by Naked Communications
Forlorn folks just need to fill the bargain-shaped holes in their lives
From Australia: 'ALDI hole in your life', for ALDI by BMF
Campaign uses psychology to attack phone use by drivers
From Australia: 'It's not a good look', for Motor Accident Commission of South Australia by Cummins & Partners
Sometimes sharing is bad, according to adorable Johnson's Baby campaign
From Philippines: 'Sharing story', for Johnson & Johnson by BBDO Guerrero
Cup noodles power athlete in 'Rocky'-inspired story
From the UK: 'You can make it', for Pot Noodle by Lucky Generals
Furniture crisis? Don't wait for the Diwali sales
From India: 'Why wait for Diwali', for Pepperfry by Saatchi & Saatchi
Precision walking promotes Honda HR-V
From the UK: 'Stepping' for Honda by Mcgarrybowen
Campaign Viral Chart: John Lewis' 'tiny dancer' tops list
John Lewis' ad featuring a young girl dancing around a house has taken the top spot in last week's global Campaign Viral Chart.
Pimped-out pram pokes fun at overloaded wireless plans
From the US: 'Latot stroller' for Total Wireless by The Martin Agency
Fiber-bar TVC labours through story of an expectant couple
From the US: 'Expecting' for Fiber One by Saatchi & Saatchi
Pizza Hut videos are so bad they're...bad (or are they?)
From Australia: 'The Problem With Being Hot' and 'In Defence of Dad Jokes', for Pizza Hut by Host Sydney
Humans for sale? Provocative popup peddles people as products
Newly opened in Sydney, 'Human Mart' is actually a superbly detailed ploy to drive awareness and donations for Anti-Slavery Australia.
Would you kill for the last piece of rendang?
Indonesian creative studio Percolate Galactic delivers a deliciously gory animation about an unlikely food fight.
Terrifying tail tale adapted to sell insurance
New Zealand's Partners Life uses the story rodents revile most, in an animated spot by Special Group New Zealand.
Home-loan company promotes product on matchmaking show
A cheeky series of ads by Aussie indie The Royals for Athena Home Loans showcases amusing wordplay and the live-audience TV stereotypes we love.
Pregnancy can be painful, and so is this insurance ad
AXA's three-and-a-half-minute broad comedy about the challenges of pregnancy is tough to endure. And it feels like it's about nine months long.
Which of these disease sufferers deserves your donation more?
The Garvan Institute of Medical Research poses a tough question in a campaign by BWM Dentsu, which also makes a bold and powerful creative choice.
Poetry and MRI images deliver a powerful message about mental trauma
In a film for NRMA Insurance and Lifeline Australia, Thinkerbell and singer-songwriter Julia Stone show that last year's Australian fires are still burning—in the minds of traumatised people.
Revamp makes Singapore's digital heritage trail more accessible
TSLA Design and Singapore's National Heritage Board curated 120,000 pieces of content about Singapore's cultural history for a user-friendly revamp of the Roots website.
Bad dad? Cute ad
A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?
KFC leans into finger-licking mantra in Singapore
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.
Ice cream anime: Magnum tells 'pleasure tales'
The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.
Sexy humans dance in pride-themed undies
A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.
IWD campaigns: Angry, funny, clever and inspirational takes on gender equality
See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.
Password-strength campaign gets a little personal
A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.
WildAid wants you to get emoji-nal about the wildlife trade
Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.
Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl
Unflashy and down-to-earth, the campaigns give practical investing advice to Singaporeans.
Woman peels off her date’s mouth in telco campaign
Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.
Cruelty inflicted on humans to spotlight cruelty inflicted on dogs
A pro bono campaign by Forsman & Bodenfors for the Singapore SPCA highlights the barbarity of electric-shock collars used in dog training.
Appreciation for CNY renewed in Coca-Cola campaign
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
'They're dancing around in their underpants'
Be the change (of undies) that you want to see in the world, asserts Bonds in a campaign by Special Group Australia.
Wonder Woman and Haagen-Dazs, united in lazy marketing
The ice cream brand uses copy and paste to jam the superhero into a global campaign, but wants you to believe it's 'celebrating female empowerment and inspiring women'.
Knock knock. (Who's there?) A cricket legend. (A cricket legend who?) A cricket legend who would now like to deliver a truly wooden endorsement
VVS Laxman has found 'the next great player'.
Burberry heralds 'A new awakening' in CNY campaign
Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.
Tourism NZ launches crusade against predictable selfies
Summit spreadeagle? You can do better than that. Hot dog legs? Just don't. Contemplative man on a rock? Really?
Friday silliness: Watch fun ads from Pump, Hyundai and Snickers
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
Heritage cognac brand asks Chinese youth to spread their wings
Pernod Ricard's Martell Noblige reinterprets an old symbol for a new generation of potential customers in China and beyond.
'Life at its peak': A cinematic appeal to the select few
Hong Kong residential property 21 Borrett Road targets high-wealth consumers with a film from Always Marketing and Sweetshop director John S Park.
Tinder promises 'friends with benefits' (but not the kind you're thinking of)
Get your mind out of the gutter, a funny campaign by Wunderman Thompson urges.
Nescafé Australia campaign makes full use of Sophie Monk’s charm
The Aussie singer and personality shines in a new social-led Nestlé campaign.
Uber Eats puts island tour guides to work
Guides from the Cook Islands, who don't have a lot going on these days, do an admirable job giving folks a tour of a new Whopper available from Hungry Jacks, in this campaign from Special Group.
In 20 seconds, these films deliver a movie spoof, an etiquette reminder and a health message
There's a lot jammed into these cinema spots made by Leo Burnett Thailand for the Thai Health Promotion Foundation and the Major Cineplex theatre chain. Maybe too much?
Lamb chops down imagined walls in Meat & Livestock Australia ad
The lamb-marketing entity's annual big-budget TVC presents the meat as a unifying force for Australians divided by...an illogical and bizarre extrapolation of the events of the last year.
How would you like your power-up served?
Riot Games and BBH team up to give gamers a taste of their Honey Fruit, the mythical power-up in League of Legends: Wild Rift.
Bat sandwich in outdoor retailer's ad leaves a bad taste
Australia's ad watchdog is investigating complaints about a BCF ad from The Monkeys, which says the pandemic arose because "somebody ate a bat".
New Zealand turns the whole country into a game
You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.
Thai Health Promotion Foundation and Leo Burnett discourage alcohol gifting
Alcohol may not be the perfect gift for those you care about. Also, delayed punchline ads may not be the perfect way to make an impact.
Tiger Beer snarls at adversity in new campaign
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
Can you predict how this love story will end?
You may find yourself swept up in this online-dating romance, which is exactly what Ogilvy and a client we won't name here (because spoilers) want.
Nike Japan ad receives backlash—but is incidentally brilliant
A moving new film by W+K and Nike sparks debate about racism in Japan.
Watch how a woman’s self-worth chips away after sexual assault
Wunderman Thompson and The Women’s Foundation Hong Kong pair up to produce a heart-rending piece of film.
A saucy mystery unfolds in Australia
You'd expect someone to get fired for not including the product name in a campaign. But the omission was intentional in this clever work for Holbrooks Worcestershire sauce, by The Works.
Photos: Porsche's horses
Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.
Trigger warning: This Hyundai ad is scary on purpose
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Protecting your stuff isn't a game, a new game proves
NRMA Insurance and CHE Proximity created 'Help', a board game that underscores—you might be able to guess—the need for insurance. Our pal Ad Nut gave it a try.
TBWA Hakuhodo makes viruses cute to help kids murder them
The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.
Car battery marketing returns from the dead in Thailand
You'll surely get a charge out of CJ Worx's dark humor masterpiece for Boliden car batteries.
Merry Xmess: Watch this brilliantly disgusting holiday paper towel ad
You don't really want to to know what's on this gentleman's hand, but you do want to watch this gloriously gross commercial, which gets closer to the heart of what holiday gatherings mean than most feel-good seasonal ads.
These objects may have friendly faces, but they're not your friends
Seemingly innocent inanimate objects may be out to get you, according to a fun new campaign for AMI Insurance by Colenso BBDO.
Global Absolut campaign imagines end of life behind screens
In a visually stunning new campaign by BBH Singapore, actor Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK break on through to the other side—to enjoy drinks IRL.
Can these synchronised-swimming Santas save Christmas?
Aldi and longtime creative partner BMF start off the season with a bit of silliness. Good move.
Sentosa adopts a Moana vibe for holiday campaign
The Singapore resort destination and BBH Singapore present a delightful bit of musical persuasion in an attempt to lure locals to use their annual leave visiting the island.
VW creates tiny dealership to promote small SUV range
DDB Sydney enlisted Yippee Ki Yay to build a detailed miniature dealership in order to draw attention to an AR tool for exploring Volkswagen's T-Roc and T-Cross models.
Actor Eddie Peng recruits sea turtle warriors in China
A campaign for WildAid by MediaMonks is not gathering an actual army of marine reptiles, but an army of humans who pledge to protect them.
This film promoting the Line BK app is a major distraction
When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?
In a volatile world, your home is your refuge
Ikea's new campaign, via TBWA Singapore, says that your home can be a buffer to the noise and fragility of the outside world.
A magician learns new tricks in RHB Bank's Deepavali film
The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.
Colgate turns on smile-power campaign in Malaysia
Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.
This ad proves you’ve been taking your smile for granted
A new campaign by BBDO Bangkok shines a light on the phenomena of babies ‘born without a smile’.
Lay’s spreads cheer with pseudo-rap Christmas tune
In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.
Holographic horses gallop through Seoul for Porsche
A truck-mounted holographic projection system brought a herd of electric horses to the Korean capital in a promotion for the electric Taycan model by J4D Digital Creative Communications and TWC Brand Strategy Company.
This safe-driving message chooses a road less travelled
NRMA Insurance and Colenso BBDO take us on a surprising overnight journey.
Humans eat dog food. And they like it.
Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.
Looking for a silver lining in a wipeout that was 2020
A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?
Absolve your sins with an organic lager
If you're bad but want to be better, drinking a Carlton & United Breweries’ Pure Blonde Organic Lager is a good place to start, according to this campaign by Clemenger BBDO Melbourne.
Want a dog? Use this slide deck from Pedigree to convince your partner
Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
Sloth and synth-pop might make you scoop up a Scoopy
The 'Fun district' dreamed up by CJ Worx for Honda Motorcycle Thailand looks like a fun place to visit. No need to be concerned about the giant green sloth.
Comedians go Christmas shopping in humourless FairPrice campaign
A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.
Tinder fills India ad with hopeful meet-cute moments
A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.
Singtel Dash combines demo and dance in animated campaign
The digital wallet service explains its features with the help of three vivid characters in a series of videos made with TikTok in mind, in a campaign by PPurpose and Final Frontier.
A tedious route to instant money with Line BK
While instant-cash apps are all about speed and ease of use, GreyNJ United's near five-minute work meanders sluggishly to reinforce the message.
Hyundai says you're 'in charge' of the future
The Korean automaker debuts a visually sumptuous global campaign by Jung von Matt for its electric-vehicle brand Ioniq, including a very brief "appearance" by mega-boyband BTS.
The cheesiest KFC ad you'll ever see
TSLA's effort celebrates Singaporeans' love of KFCheese by pouring orange gooey goodness all over your KFC menu favourites... and competitors' too.