Campaign Asia

In a dog-eat-dog world, a Hong Kong campaign woofs for equality

Love knows no pedigree, it’s time humans caught up with that fact.

Sailing with splendour: Dentsu Creative cruises in luxury in new global campaign

Sojourns under a splendid summer sun afloat a luxury cruise upon the depths of the European seas? Yes please and thank you, says Ad Nut.

Tourism Tasmania campaign puts the ‘art’ back in artificial intelligence

Because creativity shouldn't be coded, BMF's new work lets imagination run wild and algorithms take a hike.

Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating

From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.

Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day

The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.

Lee Kum Kee promotes big taste using tiny food

With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.

Ferrero Rocher shows that all that glitters is not gold

Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.

Globe's brave little stormtrooper may make you cry

Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.

Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

Is imitation really the best form of flattery?

Ritz Crackers ad gets entirely too intimate

Commercial in Korea uses ASMR sound design to provide an up close and personal Ritz experience.

Beat me: A provocative message from women in Pakistan

Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.

Guinness Indonesia appeals to Batik senses

Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.

It's a damn shame that this brilliant PSA from the US exists

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

Queensland tourism rebrands with 'just the place'

Tourism and Events Queensland and J. Walter Thompson Sydney place the focus on in-the-know locals and lesser-known experiences.

Slay to pay Kiwi beer machine is awesome for some

Thinkerbell's beer dispenser for guitar virtuosos made for New Zealand's Panhead Custom Ales is a dream come true for old guys who have been waiting for this all their lives.

Nike inspires children to dream big with rousing Chinese New Year campaign

Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.

Income marries product benefits with purpose in heart-tugging campaign

Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.

Trust this Trust Bank campaign to add prosperity to your Lunar New Year

What? Prosperity, that’s Huat.

Ad Nut's favourite campaigns of 2023

YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.

Interfaith Amazon ad may restore a little faith in humanity

Heartwarming spot shows a Muslim imam and an Anglican vicar enjoying tea and exchanging gifts. Imagine that.

Cheetos offers bronzer, perfume, other cheesy gifts

With an orange-tinged president about to take over, who's to say the time is not right for cheese-coloured products?

Little astronaut, young ballerina launch Lazada branding campaign

The online retailer and Leo Burnett Malaysia present two heartwarming tales of gift-giving.

Singapore adds urgency to adopting EVs with thriller campaign film

The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.

Mastercard and Westpac create a movie without pictures

Touch, a film by Mastercard and Westpac, does not have pictures and embraces cinematic experience through sound.

Scary movies: Volvo, Land Rover terrorise with demo videos

Sophisticated vehicles, and viewers' nerves, get put to the test.

Tiny elephant never forgets your child's bank balance

Precious pachyderm, developed by ASB and Saatchi & Saatchi NZ, encourages kids to save, accepts deposits via mobile.

Winnie the Pooh gives a crap about deforestation

Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.

Ogilvy Singapore brings home the very real dangers of neglecting cyber security

The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.

Popeyes Singapore spices things up in first ever dating show

The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.

Spotify calls out users for strange listening habits

The brand's largest OOH campaign to date has some fun with real user data.

You want me to do what for a free parka?

The North Face offered shoppers a free parka—if only they'd go flying across a river and crash through a target on the way.

Indofood misses the mark with latest Pop Mie ad

From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films

Ad Nut's top 5 rant-worthy campaigns of 2022

YEAR IN REVIEW: Delusional diatribes, half-baked financial products, virtual time sucks and more. Check out these campaigns from 2022 that drove Ad Nut nuts.

Please elect this woman's husband. Please.

This election spot from the US state of Texas has gone viral, for good reason.

Ad Nut’s 10 best ads of 2022

YEAR IN REVIEW: Ad Nut’s picks this year include a creepy tollbooth attendant, a Gen Z parody skit, and a moving animation film about the gender apocalypse.

Singles Day brand actions: Ad Nut's 11.11 stash

We sent our ad aficionado Ad Nut out to scurry around and collect interesting ways various brands are approaching today's commercial craziness.

Diwali 2023: Campaigns that dazzle

A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.

Uber promotes a 'multi-car' delusion in Australia

Because Earth needs more carbon emissions, right?

Luminous and Grey India spread Diwali joy, one watt at a time

There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes.

Ogilvy Shanghai bridges the digital gap for seniors

Ogilvy teams up with the Shanghai Municipal Government to create 'Morning Shanghai', a new campaign to further modernise eldercare and enrich their social lifestyles by combining digital interaction and real-life experiences.

When an island sinks, it rises in the metaverse

In a dramatic campaign for Pacific Island nation Tuvalu, The Monkeys creates an entire digital nation in an attempt to save the real thing.

Dove Pakistan wants to solve damaged hair with NFTs

Dove wants to use NFTs to help women experience damage-free hair, not virtually, but in reality.

This truck ad is fake but has a real message (NSFW language)

Satirical spot skewers sexism.

Australian football clubs vie for a 10-year-old's allegiance

Campaign addresses kids who love playing the game but don't have a favourite Hyundai A-League team.

Cookie Says: You can't go wrong with a teen-love plotline

Cookies carry a message of romance in this successful online video from the Philippines.

Asus unveils madcap 'streetsourced' ad

Aliens and dinosaurs feature in a commercial scripted by random people on the street.

Neil Diamond’s ‘Sweet Caroline’ gets the love in insurance campaign

AD NUT'S PICK OF THE WEEK: A new sport by TBWA New Zealand shows that moving stories can be told with just a compelling main character.

Smile Makers' new campaign encourages you to touch yourself...and potentially save your life

As Breast Cancer Awareness Month draws to a close, a new erotic audio campaign by Smile Makers and MullenLowe Singapore will ensure you always remain abreast of the disease.

The star of this half-time basketball show is…. a cleaning equipment

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Adland, take Zulu Alpha Kilo’s new film with a pinch, or a handful of salt

ZAK's annual savage satire asks: is your work targeting consumers or case studies?

Crash-and-bash demo: Samsung straps laptop to remote-control car

The brand devised an action-packed torture test for a new laptop and gave consumers a chance to experience the test firsthand by driving the 'car'.

These poor models think the Ikea catalogue is their big break

From Europe: 'Meet the stars' for Ikea Belgium by DDB Brussels

Sydney agency behind world-record fly-by-night video banner

Sydney-based Branding By Air developed a massive video banner that flew over New York City for MTV.

This ad may make eyeglasses seem a bit too cool

A campaign for OPSM by Marcel Sydney makes eyeglasses seem so essential we are on our way to buy some right now whether we need them or not.

Two vastly different campaigns aim to get Aussies talking for suicide prevention

Fusion and Cummins & Partners approach the same simple message in very different ways.

University ad campaign stands out, may make eyes bleed

Seeking to cut through clutter, Australia's Deakin University cranks up the saturation and brightness. Ouch!

Haircare brand styles 10,000 young men in Nepal

Set Wet's ongoing activation aims to tease the coiffures of 20,000 guys.

Teenagers are idiots. Adopt a dog.

Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.

Video of crying men makes an impact in Australia

'Man up' campaign and TV show send an important message and get a significant reaction.

Bonsai, origami and sushi dance to hip-hop for beer launch

Steinlager and DDB New Zealand combine kiwi hip-hop dancers with Japanese culture for launch of Tokyo Dry brand.

Stalker video? Indonesian star hunts for prey for Asus

Asus ad captures the thrill of the chase for its Zenphone3 model.

Ad from tobacco firm seems to have anti-smoking message

Ominous, smoke-like wisps threaten a group of healthy, young people. Or is something else going on here?

Toyota yanks on heartstrings for seatbelt message

A campaign by TYA Singapore uses all the usual tricks to deliver a safety message. Sigh.

Asia-Pacific YouTube Ads Leaderboard: June 2016

Nike tops the list for June, while made-in-Asia entries include Line, McDonald's, Honda and Jolibee Vietnam.

A suite, a symphony and Mandarin Oriental's return to Singapore's skyline

The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.

Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign

Ad nut is convinced now is the time to burst the K-pop endorsement bubble.

Mother Shanghai’s film on the lifecycle of wool

In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.

What happens when a Gen Z travels like it’s 1962

'Retro travel' is very much coming back, and one TikToker shows that it’s not as romantic as it sounds.

A ‘greenwashed’ ad unlike any other

In an amusing insurance ad by BBDO Bangkok, two brothers remain calm amid a series of stress-inducing incidents.

Is there any validity in DDB’s Creative Index?

Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.

KFC’s smart helmet might make you eat more chicken

For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.

Kazakh telco provider Altel gets AI-nnovative in new campaign

Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.

From pressure to triumph, Nike celebrates girl power in new campaign