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KFC

KFC and Pizza Hut appoint WPP Media for media mandate in Singapore

KFC Pizza Hut wpp media By Staff Reporters

The business is won after a competitive pitch.

Kenvue appoints Madhav Nayak as APAC CMO

cmo KFC By Staff Reporters

The former Yum marketer will lead Kenvue's brands Johnson’s, Neutrogena, Listerine, Aveeno, Band-Aid, among others, in APAC.

KFC bites into Japanese stereotypes to sell Sweet Tokyo chicken to Aussies

australia chicken japan KFC By Staff Reporters

How do you sell a Japanese-themed chicken product to Aussies? Bring on the absurdist Japanese comic director...

Asia-Pacific Power List 2025: Suhayl Limbada, KFC

apac asia asia pacific cmo KFC marketing power list suhayl limbada By Staff Reporters

Limbada’s recipe for success is blending commercial impact with cultural integrity—all while mentoring the next generation of emerging Thai talent.

Thai influencer walks out of KFC ad mid-set

bananas fast food KFC Publicis publicis thailand thailand By Ad Nut

In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?

Hari Raya 2025: The APAC campaigns you need to see

hari raya julies KFC pocari sweat ramadan tropicana zalora By Staff Reporters

More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.

For IWD, KFC Singapore takes on ‘pocket inequality’

gender international womens day iwd KFC pinheads rga singapore By Ad Nut

KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

ad nut australia fast food KFC ogilvy By Ad Nut

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

KFC Thailand’s CMO on local flair, innovation, and his recipe for success

cmo interview fast food food KFC suhayl limbada thailand By Nikita Mishra

"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.

Yum China hands $400 million media account to Publicis

china groupm KFC Pizza Hut Publicis yum brands By Shawn Lim

EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.

Thailand's top 50 consumer brands

campaign360 KFC milieu samsung shopee top 50 brands top50brands By Matthew Keegan

See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Is KFC set to part with Ogilvy India?

advertising creative KFC ogilvy pitch By Preeti Hoon

EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.

KFC teaser hints at switch to Kentucky Fried Turkey for Christmas

KFC By Ben Bold

KFC says that every year, around this time, requests come in for turkey to be included on its menu.

KFC criticized for playing into racist stereotypes in new OOH campaign

KFC By Bailey Calfee

The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.

Not so secret anymore: TSLA announces major leadership reshuffle with new group CEO and co-chief creative officer

KFC the secret little agency tsla unilever By Rahat Kapur

Eunice Tan steps into a new role as group CEO after a decade at the helm of strategy, whilst co-founders Nicholas Ye and Mavis Neo now share the reins as co-chief creative officers of The Secret Little Agency.