The business is won after a competitive pitch.
True
KFC
Asia-Pacific Power List 2025: Suhayl Limbada, KFC
apac
asia
asia pacific
cmo
KFC
marketing
power list
suhayl limbada
Limbada’s recipe for success is blending commercial impact with cultural integrity—all while mentoring the next generation of emerging Thai talent.
KFC Thailand’s CMO on local flair, innovation, and his recipe for success
cmo interview
fast food
food
KFC
suhayl limbada
thailand
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Thailand's top 50 consumer brands
campaign360
KFC
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Is KFC set to part with Ogilvy India?
advertising
creative
KFC
ogilvy
pitch
EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.
KFC teaser hints at switch to Kentucky Fried Turkey for Christmas
KFC
KFC says that every year, around this time, requests come in for turkey to be included on its menu.
KFC criticized for playing into racist stereotypes in new OOH campaign
KFC
The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.
Not so secret anymore: TSLA announces major leadership reshuffle with new group CEO and co-chief creative officer
KFC
the secret little agency
tsla
unilever
Eunice Tan steps into a new role as group CEO after a decade at the helm of strategy, whilst co-founders Nicholas Ye and Mavis Neo now share the reins as co-chief creative officers of The Secret Little Agency.
KFC converts restaurant into omakase experience to celebrate Teriyaki Burger launch
KFC
The branch will open on August 4th in London.
KFC India appoints Aparna Bhawal as CMO
KFC
She was previously VP of marketing at Hindustan Times
Westpac hires KFC's Annabel Fribence to oversee brand and marketing
KFC
Australian bank has tapped long-time food and beverage marketer to help strengthen its engagement with customers, stakeholders and communities.
Fall fast, rise faster: Why Accenture Interactive had to break the advertising mould in China
cannes lions
china
creativity
KFC
From Snow Beer to KFC, the shop's Let's Twinkle creative unit is bending the rules of the game to cater to consumers in a rapidly changing market.
KFC remains unapologetic about its bunless chicken 'sandwiches'
cannes
KFC
singapore
the secret little agency
tsla
The brand doubles and triples down on decadence in a new campaign from The Secret Little Agency.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
apac
asia
asia pacific
cmo
KFC
marketing
Pizza Hut
power list
yum brands
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
KFC leans into finger-licking mantra in Singapore
KFC
singapore
the secret little agency
tsla
If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.
KFC pauses ‘It's finger lickin’ good’ slogan in global campaign
campaign
KFC
mother london
The ad from Mother London, shows the fast food brand's billboards and products throughout the years with the slogan censored, in a nod to the current Covid-19 period.
Asia-Pacific Power List 2020: Annabel Fribence, KFC
apac
asia
asia pacific
cmo
KFC
marketing
power list
Being brave and quick to adapt is the key to success for Fribence and KFC, as both want their marketing as hot and fresh as the food served.
KFC Malaysia launches playlist and film to commemorate dine-in
DDB
KFC
malaysia
naga ddb tribal
An innocuous campaign by Naga DDB Tribal welcomes diners back in-store.
Mindshare China’s esports boy wonder wins Digital Strategist of the Year
digital media awards
KFC
mindshare
DIGITAL MEDIA AWARDS: Yi Liu, the leader behind KFC’s heavily awarded Colonel KI campaign, is taking brand relationships with gamers to the next level.
KFC pauses finger-licking campaign amid coronavirus concerns
KFC
Brand took action promptly, but it's explanation that it "doesn't feel like the right time" is a massive understatement.
KFC bucket platform Crocs are a whole different level of shoe
KFC
We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.
KFC ad takes heat for 'sexist grooming' of boys
advertising
gender
KFC
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
Why no work from China made the 80-strong Digital Craft shortlist
cannes lions
china
KFC
Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.
More than food and drink: how brands get real impact
KFC
marketing
we communications
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
2018 is the year of the GIF: Spikes Media president Amrita Randhawa
ai
KFC
mindshare
spikes asia
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
Outdoor winners: Cannes Lions 2018
greenpeace
KFC
ogilvy
outdoor
Ogilvy Hong Kong and Dentsu Jayme Syfu win Gold in the Outdoor category at Cannes.
Q&A: Yum China CMO's modern marketing for an old recipe
KFC
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
How KFC has taken ownership of the holidays
KFC
A consistent diet of thoughtful branding combined with a touch of absurdity have served KFC extremely well.
Watching Mojito Girl (and more) with industry experts
advertising
KFC
leo
video
Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
A Mandarin-speaking Colonel does cartwheels for KFC coffee
china
KFC
wiedenkennedy
work
A mainland campaign by Wieden+Kennedy Shanghai sought to convince consumers that KFC coffee is legit.
KFC buckets break ice for multi-ethnic Malaysians
KFC
malaysia
naga ddb tribal
Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.
Yes, it's a KFC phone
KFC
KFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China.
Virtual Colonel: KFC's voice-activated order-taker
KFC
VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.
Poor residents of a flooded Philippines village need...KFC?
KFC
ogilvy
philippines
Another irksome, unearned ploy for earned media.
Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
ai
KFC
technology
VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.
Watch: Creative directors explain KFC's edible nail polish
KFC
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
Case Study: How KFC Malaysia stole a burger-march on McD's
case study
KFC
programmatic
KUALA LUMPUR - Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.
Photos: This is not the Colonel's KFC
australia
KFC
KFC has opened a "grown-up" concept store in Sydney, featuring warm wood highlights and a custom menu. Clair van Veen, GM of DesignWorks Sydney, which drove the design concept, said the intent was to combine KFC’s core brand values with a more modern urban experience. “The concept was designed to feel like a grown up KFC by using a more sophisticated palette of materials, furniture, graphic language and tone of voice," she said. The brand has also applied for a liquor license for the store. KFC said it will look to open a small number of similar stores around Australia if this trial proves successful.
Yum moves to Myanmar in hopes of early advantage
KFC
MYANMAR - Following cola and beer, it’s now fast food's turn to enter Myanmar as KFC plans its first opening next year, part of a broad effort by global quick-serve brands to invest in the next wave of emerging markets in Asia-Pacific.
Adolf Hitler: The new brand ambassador?
KFC
BANGKOK - When the signage for the Hitler restaurant went up in Bangkok last month, it caused a stir not only for its poor taste, but for its resemblance to the KFC logo.
KFC Singapore delights diners with international flavours
KFC
SINGAPORE - KFC Singapore has launched a 'Global Delights' campaign featuring its signature crispy chicken with flavours that represent different parts of the world.
KFC launches ‘hero-sized’ campaign for new burger in Singapore
KFC
SINGAPORE – KFC has launched a 'hero-sized' campaign, created by Grey Singapore, for its new Zinger Double Down Max burger.
NBA and KFC announce multi-year marketing partnership expansion
KFC
nba
MANILA - The National Basketball Association (NBA) and KFC Philippines today announced the expansion of their multi-year marketing partnership, which began in 2008. As the Official Quick Service Restaurant of the NBA in the Philippines, KFC will continue its commitment to develop basketball and connect with the NBA’s passionate fan base in the Philippines.
