Created by The Shout Group, the film draws from educator Siti Rahayu Baharin’s work providing education and safe spaces for marginalised children in Kuala Lumpur.
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ramadan
62% plan ahead, 58% curb impulses: Indonesian Ramadan spending gets deliberate
havas moonfolks
ramadan
Moonfolks’ 2026 report finds Indonesians return to consumption this Ramadan and 40% rely on social reviews before making the purchase.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
Dentsu
festive marketing
ramadan
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
Is CTV the new primetime for advertisers during Ramadan?
connected tv
ctv
ramadan
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
Ramadan 2025: How Indonesians plan to spend, save, and give
indonesian consumers
ramadan
ramadan 2025
yougov
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
The must-see Hari Raya campaigns that capture the spirit of the holiday
ramadan
Moving, heartwarming and impactful, check out how brands like Petronas, Malaysia Airlines, RHB Bank, Prego, Safi and others are capturing the true spirit of Raya.
Navigating the blurred lines of faith and consumerism during Ramadan
anish daryani
consumerism
moonfolks
muslim
ramadan
religion
A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.
Heinz ABC extols the virtues of 'mom-made' meals in Indonesian Ramadan campaign
ramadan
AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.
The Ramadan outlook for brands: Optimistic
mc saatchi
ramadan
top of the charts
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
Campaign Crash Course: How to market to consumers during Ramadan
mc saatchi
ramadan
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
Grab and Gojek reveal Ramadan campaigns
advertising
gojek
grab
ramadan
Two delivery giants in the region kick off the holy month with unconventional films.
Brands should focus on optimism, connection and charity this Ramadan
ramadan
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.