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shopping

China’s 618 shopping festival sees electronics surge, platforms rethink strategies
618 alibaba ecommerce jd rednote shopping taobao tmall By Minnie Wang

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

ChatGPT, conversational AI and the shift from search-based shopping
ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

Decoding the shifts in online consumer behaviour during Ramadan
apps consumer online ramadan shopping By Aulia Masna

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Trends from China’s ‘super long’ mid-year shopping festival
618 alibaba cannes douyin ecommerce jd retail shopping taobao tmall By Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Go ahead, shop around, Aldi says
aldi australia shopping By Ad Nut

But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.

Starved of first-party data by online marketplaces, brands turn to commerce media
adtech commerce ecommerce programmatic retail shopping By Shawn Lim

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.

How ultra-luxury is conquering China
china luxury retail shopping By Lisa Nan

For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.

APAC consumers trust DTC websites more than ecommerce platforms: study
ecommerce research retail shopping By Shawn Lim

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

The end of Facebook Live Shopping: How will it impact ecommerce?
ecommerce meta shopping sounding board By Nikita Mishra

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
shopping tiktok By Arvind Hickman

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

'People want to do more than shop online': Shopee's head of marketing
ecommerce livestreaming shopee shopping By Shawn Lim

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

Snap's APAC chief on AR's importance for brands’ commerce strategy
augmented reality ecommerce shopping snap By Shawn Lim

With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.

How to think about shopping experiences in a non-binary world
dei gender retail shopping By Marc Weinreich

Walk into any clothing store and you’ll find the men’s section on one side and women’s on another—if they're not on separate floors altogether. Does this familiar setup make sense for tomorrow’s shoppers?

Here's to a more unique holiday shopping experience from brands
shopping By Iván Markman

We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing
china retail shopping us By Mariah Cooper

The growing trend is both a risk and an opportunity for brands and influencers.

Constancy and change: How the 11.11 global shopping festival is evolving
alibaba shopping taobao tmall By Minnie Wang

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Why Tmall’s messaging around 11/11 became ‘less about the discounts’
alibaba retail shopping tmall By Surekha Ragavan

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

How brands can improve ROI during the Indian festive season
fraud shopping By Saurabh Khattar

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.

Pinterest rolls out shopping features in social commerce push
pinterest shopping social commerce By Alison Weissbrot

The platform wants to recreate the mall experience online in a personalized way.

Influencers (and celebs and sports stars) have less influence than you might think
asia ecommerce influencers shopping top of the charts By Staff Reporters

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson.