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retail

Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
fashion luxury marketing retail Swatch By Marielle Descalsota

From Singapore to Hong Kong, consumers lined up for days to buy a $400 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles—especially when it's luxury.

What marketers can learn from Pokémon’s US$150 billion brand machine
ip retail By Marielle Descalsota

As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.

‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants
apps retail super apps By Marielle Descalsota

As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.

After Labubu, China’s IP boom is facing its first real test
labubu retail By Marielle Descalsota

As Labubu's demand and resale show signs of cooling, here's a look at the next phase of scalable IPs and what separates lasting franchises from fleeting hype.

What 60 days in China's lower-tier cities revealed to me about retail
olivia plotnick retail wai social By Olivia Plotnick

After 60 days travelling solo through 30 cities in China, Wai Social founder Olivia Plotnick shares what she saw and learned.

FairPrice gives the little joys of grocery shopping their moments
bbh fairprice groceries retail By Staff Reporters

The work by BBH Singapore injects a few smiles into what is often a routine chore for families.

Nike and Skims debut athleisure line with a star-studded campaign
athleisure nike retail skims By Staff Reporters

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.

Why Chinese youth bet on pets and plushies as their new family
china culture dao insights digital fashion oped retail society By Yimin Wang

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
china donald trump ecommerce retail tariffs trade war By Ian Whittaker

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

Why marketers are falling short on retail media this festive season
retail retail media By Junho Lee

Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
ecommerce indonesia retail shopee temu tiktok shop By Matthew Keegan

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Why Chinese brands are aggressively expanding in Indonesia
chinese brands indonesia miniso retail By Gunjan Prasad

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

YouTube partners with Shopee to launch shopping feature
ecommerce google livestreaming partnerships retail shopee youtube By Gunjan Prasad

The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.

Trends from China’s ‘super long’ mid-year shopping festival
618 alibaba cannes douyin ecommerce jd retail shopping taobao tmall By Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

How AI technology is reshaping beauty retail in China
ai artificial intelligence beauty retail By Lisa Nan

From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.

Campaign Crash Course: Leveraging retail media networks in APAC
adtech commerce media retail retail media retail media networks By Staff Reporters

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

The rise of live commerce: Who's at risk of losing out?
adtech commerce ecommerce live commerce media retail By Fionn Hyndman

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Why Amazon’s retail platform positions it to dominate in streaming
amazon retail retail media retail media networks By Lisa Lacy

The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.