The rise of the knowledge athlete
Why creativity not productivity will define the competitive edge, and how professionals are training themselves for an advantage.
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New permissiveness: The growing need for instant gratification
CULTURAL RADAR: Compromise and caution today no longer guarantee wealth and happiness tomorrow so for many young consumers, enjoying today feels like the strategically wise thing to do.
What's behind the anti-work, pro-humanity movement?
CULTURAL RADAR: Ambition is outdated now, what’s coming in its place?
Hot plants: Green energy and 'ecosexuality'
More people are expressing intense love for all things green—sometimes even by speaking directly to plants in an erotic way.
Play not panic: Creating a new culture with AI
AI is accelerating expectations around technology and efficiency. But overcoming AI intimidation with experiments and fun are crucial first steps in adopting it.
What’s keeping the luxury brands awake at night?
Flamingo's London head of content for cultural intelligence, Miriam Rayman, says it’s time for the sector to get out of its comfort zone.
Retail blind spots: Four ways to reconnect with your audience
Talking to your customer, creating communities, tap more responsive technology and create retail spaces for services that can't be delivered online, says this cultural strategist.
A world less structured
As many people shrug off traditional, structured notions of identity, brands also must loose themselves from organisation around established consumer categories and behaviours.
Resetting the imbalance between overactive minds and underactive bodies
A physical revolution is underway, as people shift from emphasising the mind to prioritising the body and the sensual. As Miriam Rayman of Flamingo writes in this installment of our Cultural Radar series, this means brands should think about going straight for the gut.
Family life has changed. How are ads adapting?
The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.
We need to talk about men
Masculinity needs an urgent update.
Chief ethical officer: Your next recruit?
Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?
What’s your survival story?
How brands can come out stronger.