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commerce

ChatGPT, conversational AI and the shift from search-based shopping
ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

In a Blinkit: A viral tweet turned marketing magic in India
commerce marketing

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
commerce ecommerce live commerce tiktok By Jayesh Easwaramony

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.

Indonesia to regulate social commerce: What should marketers expect?
commerce ecommerce live commerce social commerce tiktok By Shawn Lim

An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.

Commerce Max officially launches as Criteo address fragmentation in retail media
adtech commerce retail media retail media networks By Staff Reporters

The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.

TikTok set to launch e-commerce business in US with Chinese goods
commerce ecommerce tiktok By Shawn Lim

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.

How local Indonesian brands are thriving with live commerce
commerce live commerce livestreaming shopee tiktok By Shawn Lim

Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.

The rise of live commerce: Who's at risk of losing out?
adtech commerce ecommerce live commerce media retail By Fionn Hyndman

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Campaign Crash Course: Leveraging retail media networks in APAC
adtech commerce media retail retail media retail media networks By Staff Reporters

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

IPG enlists ex-Accenture execs to inject more creativity into commerce
accenture commerce ipg By Jessica Heygate

EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.

Jacquelyn Baker named CEO of Omnicom Commerce Group
commerce omnicom By Alison Weissbrot

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

Beyond the metaverse and AI, making measurable differences to brand-building
commerce ecommerce retail media shoppertainment By Jeremy Webb

'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.

TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce ecommerce live commerce live shopping shopee tiktok By Natasia Wangsaputra

As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.

Singapore's retail boom: Omnichannel strategies key to success in 2023
commerce ecommerce retail media By Taranjeet Singh

Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.

Dentsu launches retail media network-focused practice
commerce retail media By Staff Reporters

With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.

SEA consumers to spend more ahead of Chinese New Year 2022: study
chinese new year cny commerce ecommerce By Staff Reporters

Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
commerce data OMD phd By Shawn Lim

While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.

Wunderkind launches in Australia to address brands' commerce media needs
commerce data ecommerce first party data By Shawn Lim

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

Starved of first-party data by online marketplaces, brands turn to commerce media
adtech commerce ecommerce programmatic retail shopping By Shawn Lim

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.

Why retail media networks have become the primary focus for brands in APAC
adtech commerce ecommerce programmatic retail media retail media networks By Shawn Lim

No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.

How L'Oreal is integrating content with commerce
commerce content ecommerce loreal By Shawn Lim

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

VMLY&R and Singapore's EDB unveils commerce accelerator programme
commerce ecommerce By Shawn Lim

The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.

Are virtual goods an untapped commerce opportunity for brands?
commerce By Matthew Keegan

With spend on virtual goods outpacing mainstream industries, we explore why they could well be an under-explored avenue for brands.

VMLY&R picks chief commerce and strategy officer for Asia
commerce strategy wpp By Staff Reporters

Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.

How Astound Commerce is supporting Ukrainian employees in wartime
commerce By Alison Weissbrot

The digital commerce consultancy has Ukrainian founders and close to 1,000 employees in the country.

How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store
commerce forrester

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

Dentsu partners with Facebook for 'commerce bootcamp'
commerce Dentsu By Staff Reporters

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.

Geometry Global CEO Beth Ann Kaminkow on 'creative commerce' and agency's reset
commerce By Lindsay Stein

"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."

COVID-19 could catalyse subscription commerce in APAC
commerce By Roshat Adnani

As cities to go into lockdown and millions of people to stay home, DTC brands have an opportunity to cut through.

Instagram introduces in-app checkout
commerce instagram By Omar Oakes

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Publicis Commerce launches in APAC
apac asia commerce open Publicis By Faaez Samadi

Ken Mandel to lead new unit.

Nielsen: APAC leading the way in mcommerce expansion
apac commerce growth nielsen report study By Faaez Samadi

Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.

Facebook’s mobile pitch to retailers in SEA
ads commerce By Byravee Iyer

Social network touts products that will help engage region’s mobile-first consumers.

Five things to get excited about at C2 Montréal
commerce creativity By Georganna Simpson

C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights.

Twitter launches its first 'Buy' button
asia commerce media By Nikki Wicks

Twitter has teamed up with a number of brands to test its first ‘Buy’ button, which allows users to discover products and make purchases direct from a Tweet.

Advertising industry representative of national 'soft power': China 4As
advertising china commerce By Jenny Chan 陳詠欣

HANGZHOU - Last week's annual China 4A event featured an apparent government-led agenda that advocated the catch-up growth of domestic advertising firms and promoted public service advertisements for social benefit.

VISS gets seed investments to rewire interest-based media, brand engagement and e-commerce
commerce fashion hong kong media online startup technology By Press Release

HONG KONG - VISS, the interest-based fashion media and commerce platform focusing on Asia, has received a strategic seed investment from serial entrepreneurs Clive Ng and Christian Remrod via their company 8 Plus Holdings.

Sina forms strategic alliance with Alibaba to enable social commerce
alibaba china commerce media online taobao By Staff

SINA Corporation (NASDAQ GS: SINA) ("SINA" or the "Company"), a leading online media company serving China and the global Chinese communities, announced today that it has reached an agreement on a strategic alliance between several entities affiliated with SINA, including PRC subsidiaries of Weibo Corporation ("Weibo"), and several entities affiliated with Alibaba Group ("Alibaba"), including Taobao (China) Software Co., Ltd. and Zhejiang Tmall.com Technology Co., Ltd., to jointly explore social commerce and develop innovative marketing solutions to enable merchants on Alibaba e-commerce platforms to better connect and build relationships with Weibo users.

Retail in China driven by e-Commerce: McKinsey
china commerce online sales By Emily Tan

Online commerce in China has exploded over the past decade, growing 120 per cent since 2003 to total US$210 billion in revenues last year, making it the world’s second largest e-tail market after the US, says a report by the McKinsey Global Institute.

Mercedes scores 666 Smart sales in Weibo social-commerce test
china commerce media smart By Jenny Chan 陳詠欣

MAINLAND CHINA - Mercedes Benz, the second brand to launch a Weibo social commerce campaign after Chinese smartphone maker Xiaomi, has sold 666 specially designed Smart cars within a week last month.

A preview of consumption trends for 2013: MEC & CIC
china commerce culture fashion trends By Staff Reporters

MAINLAND CHINA - Top consumption trends for 2013 will range from 'going micro', 'spectacular singles' to a 'grey hair craze', according to a report released by MEC and CIC.