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commerce

Stop feeding the machine: Why APAC's content arms race is making platforms rich and brands invisible
commerce consumer attention

The brands that win in culture to commerce won't be the most reactive. They'll be the most intentional, the most curious about culture, and the most willing to experiment says Dentsu APAC's head of insights and intelligence.

ChatGPT, conversational AI and the shift from search-based shopping
ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

In a Blinkit: A viral tweet turned marketing magic in India
commerce marketing

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
commerce ecommerce live commerce tiktok By Jayesh Easwaramony

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.

Indonesia to regulate social commerce: What should marketers expect?
commerce ecommerce live commerce social commerce tiktok By Shawn Lim

An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.

Commerce Max officially launches as Criteo address fragmentation in retail media
adtech commerce retail media retail media networks By Staff Reporters

The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.

TikTok set to launch e-commerce business in US with Chinese goods
commerce ecommerce tiktok By Shawn Lim

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.

How local Indonesian brands are thriving with live commerce
commerce live commerce livestreaming shopee tiktok By Shawn Lim

Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.

The rise of live commerce: Who's at risk of losing out?
adtech commerce ecommerce live commerce media retail By Fionn Hyndman

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Campaign Crash Course: Leveraging retail media networks in APAC
adtech commerce media retail retail media retail media networks By Staff Reporters

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

IPG enlists ex-Accenture execs to inject more creativity into commerce
accenture commerce ipg By Jessica Heygate

EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.

Jacquelyn Baker named CEO of Omnicom Commerce Group
commerce omnicom By Alison Weissbrot

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

Beyond the metaverse and AI, making measurable differences to brand-building
commerce ecommerce retail media shoppertainment By Jeremy Webb

'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.

TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce ecommerce live commerce live shopping shopee tiktok By Natasia Wangsaputra

As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.

Singapore's retail boom: Omnichannel strategies key to success in 2023
commerce ecommerce retail media By Taranjeet Singh

Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.

Dentsu launches retail media network-focused practice
commerce retail media By Staff Reporters

With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.

SEA consumers to spend more ahead of Chinese New Year 2022: study
chinese new year cny commerce ecommerce By Staff Reporters

Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
commerce data OMD phd By Shawn Lim

While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.

Wunderkind launches in Australia to address brands' commerce media needs
commerce data ecommerce first party data By Shawn Lim

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

Starved of first-party data by online marketplaces, brands turn to commerce media
adtech commerce ecommerce programmatic retail shopping By Shawn Lim

A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.