As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
True
first party data
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
How the right audience data can future-proof your marketing strategy
eyeota
first party data
personalisation
privacy first
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
How brands can build consumer trust in the post-cookie era
cookies
data
first party data
spark foundry
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
How to move beyond the first-party data frenzy
cookies
first party data
media
Publicis
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.
How cookie deprecation will further disadvantage diverse publishers
cookies
digital marketing
first party data
While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.
Cookies deprecation begins
cookies
first party data
Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.
How omnichannel and identity are reshaping the marketer’s playbook
data
first party data
marketing
the trade desk
ttd
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
brand safety
dow jones
first party data
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
Pinterest expands partnership with LiveRamp across APAC markets
advertising
first party data
pinterest
Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.
Most marketers in APAC already collecting first and zero-party data
data
first party data
TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.
Data clean rooms: The solution for brands' identity hurdles?
adtech
data
first party data
privacy
programmatic
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
Wunderkind launches in Australia to address brands' commerce media needs
commerce
data
ecommerce
first party data
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
CirclesLife's marketing lead on building a sustainable first-party data strategy
adtech
effectiveness
first party data
performance marketing
programmatic
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
How brands can turn first-party data into practical insights
data
first party data
privacy
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Will the loss of data interoperability impact media reviews?
data
first party data
media
media review
As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.
MiQ's new APAC CEO on data clean rooms and tackling identity
adtech
data
first party data
privacy
programmatic
MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.
Finding a way forward with first-party data
adtech
cookies
data
first party data
moloco
privacy
social media
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
IDFA and cookie deprecation fuel growth in independent adtech in APAC
first party data
openx
programmatic
An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.
The Trade Desk incorporates identity and first-party data into Solimar trading platform
ai
first party data
the trade desk
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
How B2B marketers are preparing to thrive in a cookieless world
cookies
data
first party data
wall street journal
Many companies have long had first-party data but their data strategies have often been minimal. That is about to change with Google’s announcement that they will be removing third-party cookies by 2022.
What’s the price of privacy in APAC? Please take our survey
apple
cookies
data
first party data
google
privacy
regulation
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
Driving results from first and second-party data
data
first party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.