Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.
True
data collection
Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’
data
data collection
publicis groupe
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
So you have data. Now what?
data
data collection
How best to use and leverage data once you’ve collected it at your event.
How event planners can navigate data
data
data collection
There’s more to data gathering than numbers, spreadsheets and feedback forms.