As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.
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data privacy
Consumers raise concerns over data privacy as more brands turn to AI: report
ai
consumer trends
data privacy
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Google reverses plan to eliminate cookies from Chrome
chrome
cookies
data
data privacy
google
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
Ten questions with Ingrid Verschuren: Head of Data Strategy & AI, Dow Jones
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cybersecurity
data privacy
dow jones
publishing
wall street journal
As the generative AI boom sweeps over the media industry, Campaign catches up with Dow Jones' Ingrid Verschuren to discuss how the news and finance conglomerate is embracing artificial intelligence and navigating both its threats and opportunities.
Google settles $5 billion lawsuit on user privacy
cookies
data privacy
google
The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing
What brands need to know to jump into the 'clean room' conversation
cookies
data privacy
As digitisation booms, data clean rooms have emerged as a compelling means of sharing data between businesses and drawing valuable insights, opines Lotame's Zuzana Urbanova.
How to build a comprehensive digital privacy roadmap as an executive stakeholder
data privacy
digital
As data privacy issues continue to plague the digital landscape, Vasily Popravko of MediaMonks shares how businesses can better adopt strategic approaches to meeting evolving customer trust, and security.
Meta fined $1.3 billion for violating E.U. data privacy rules
data privacy
meta
Facebook parent receives record-breaking fine for breaching GDPR, the EU’s privacy law.
Apple releases short film to spotlight data privacy
apple
data privacy
The six-minute film was created in partnership with MAL.
How will Apple balance privacy and personalisation as it grows ad business
apple
data privacy
personalisation
privacy
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
TikTok to exit Hong Kong market
data privacy
douyin
hong kong
tiktok
Move appears to be related to the SAR's new national security law.
Grindr and OkCupid among dating apps handing data to 'out of control' adtech
adtech
data privacy
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Planning for privacy
data privacy
social media
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
Consumer data concerns: Let’s admit there’s a problem
cookies
data
data privacy
eyeota
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Why don't 'chief children's officers' exist in every big tech firm?
china
data privacy
The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.
Confidence returning to buying and selling data: Eyeota
data
data privacy
eyeota
privacy
Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.
Is China's data protection scene reaching maturity?
china
data
data privacy
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
3 emerging tech tools restoring data control to consumers
amazon
data
data privacy
forrester
marketing
From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.
GDPR: how has it changed data protection in Asia?
data privacy
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.