Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal
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Why the right data partner matters more than ever before in the age of AI
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data partner
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How the right audience data can future-proof your marketing strategy
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first party data
personalisation
privacy first
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
Stop treating data governance like innovation. It’s table stakes.
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Data-driven marketing isn’t new. Far from it.
Eyeota acquired by Dun & Bradstreet
acquisition
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With acquisition of Singapore-based Eyeota and US-based firm NetWise, the company says it will make it easier for marketers to combine online and offline data for personalised B2B marketing.
Consumer data concerns: Let’s admit there’s a problem
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data privacy
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The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Confidence returning to buying and selling data: Eyeota
data
data privacy
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privacy
Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.
APAC advertisers reduced spending on audience data in Q3: Eyeota
data
eyeota
The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.
Audience-data buying trends in Southeast Asia: Eyeota
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Key stats from Eyeota's Q2 Index of trends in audience-data expenditures. Please see the related-article link below for more information.
I-COM Global Summit and Gala Awards
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ROME - The I-COM Global Summit (International conference on online measurement) ran from October 15-18. Speakers included Andreas Cohen, chairman of i-Com, Kevin Tan, co-founder and CEO of Eyeota, Effective Measure CEO Richard Webb, Janice Chan, director, digital distribution & Marketing, Starwood Hotels & Resorts, Singapore, and Mikko Kotila, CEO, Statsit, Singapore. Singapore-based Eyeota was also recognised during the event's gala awards.