eyeota

Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd

Data-driven marketing isn’t new. Far from it.

With acquisition of Singapore-based Eyeota and US-based firm NetWise, the company says it will make it easier for marketers to combine online and offline data for personalised B2B marketing.

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.

SINGAPORE - Eyeota, the global leader in local audience data, today announced the appointment of co-founder, Trent Lloyd, to a newly created role, Managing Director, APAC, as the company continues to cement its position as the region’s premier provider of audience data.

SINGAPORE - Priya Khatri has joined Eyeota – the global leader in local audience data across Asia-Pacific, Australia, Europe and the Americas – as Senior Manager, Strategic Accounts.

SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.

The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.

Key stats from Eyeota's Q2 Index of trends in audience-data expenditures. Please see the related-article link below for more information.

SINGAPORE - Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion.

Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide targeted data segments for Southeast Asian audiences.

SINGAPORE - Video advertising software company TubeMogul and audience data company Eyeota announced that they have formed an alliance to help brands more accurately reach and target consumers in Southeast Asia.

SINGAPORE - MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a strategic partnership with Eyeota, the leading source of 3rd-party audience targeting, that will enable MediaMath platform users to benefit from Eyeota’s proprietary data store of over 200 million active unique users in APAC and EMEA.

ROME - The I-COM Global Summit (International conference on online measurement) ran from October 15-18. Speakers included Andreas Cohen, chairman of i-Com, Kevin Tan, co-founder and CEO of Eyeota, Effective Measure CEO Richard Webb, Janice Chan, director, digital distribution & Marketing, Starwood Hotels & Resorts, Singapore, and Mikko Kotila, CEO, Statsit, Singapore. Singapore-based Eyeota was also recognised during the event's gala awards.