Exclusive: The new joint venture with The Media Shop gives the media arm of Europe’s largest independent agency network a new Singapore-based hub from which to expand regionally.
Karen Saltser says people crave objectivity and facts in a sea of opinionated news, as evidenced by recent revenue and subscriber growth.
MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.
As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.
While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.
The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.
The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.
EXCLUSIVE: The world’s largest alternative investment firm taps its deep roots in Asia, positioning CEO Stephen Schwarzman as a trusted partner in times of change.
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
The English-language ads, which will be available in Singapore, Malaysia, the Philippines, Indonesia, India, Pakistan and Australia, come as brands seek to tap shifting user behaviour from regular search engines to AI queries.
Duncan Egan weighs-in on how much AI should be relied upon and how his own B2B marketing role is changing as a marketer to marketers.
The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
Deal brings together two independent health marketing agency majors, globally and locally.
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
The Singapore-based communications agency will work alongside MSL as part of the Groupe’s Influence practice.
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.
MediaMonks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan.
The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.
Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Campaign asked agencies to provide their salary averages in APAC. The emerging evidence points to wide disparity across the region, but consensus on underpaying entry-level staff.
Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
OMD has been Singtel's media partner since 2018.
The work by Jung von Matt highlighting its ginseng berry product doubles as the second phase of a wider brand campaign, melding heritage and modern science for new consumers, says marketing director Sun Young Lee.
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.
After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.
Customers ranked Samsung and Shopee at the top of their list through an extensive research survey from Milieu Insight in partnership with Campaign. Check out the other 48 brands on the list.
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes.
The Philippines list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
S4 Capital chairman Martin Sorrell sits down with Campaign to discuss AI's impact on media agencies, the changing face of Cannes Lions, and why he keeps a strategic eye on the big picture.
"Work that defines change and transformation doesn't have to tear everything apart... It's about looking inward, looking at what you already have, and then doing something with it that's hugely powerful," says jury president Justin Peyton in an interview with Campaign at Cannes.
Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.
Australian juror Claire Waring tells Campaign about the pressure, decision-making, and diverse work that made being part of an inaugural jury so interesting.
Campaign Asia-Pacific's Robert Sawatzky shares his navigation of the Palais, the yachts, the Croisette, the beach houses, the rosé and all the interesting industry people he meets along the way.
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Rai will join in September from Mondelēz International, where she currently leads media investment, filling the role vacated by Gordon Domlija.
The Thailand list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
The Malaysian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.
A new campaign and film series from TSLA for the Agency for Integrated Care wants everyday caregivers to recognise their role, so they can ask for help.
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
The win by Hakuhodo First out of Bangkok, supported by H+, covers 65 markets worldwide.
Ashutosh Srivastava’s role as APAC CEO will conclude at the end of April, with sub-regions reporting directly to the global leadership team
In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.
The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies.
Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
Domlija has posted on LinkedIn about the return of his family dog, Harvey. Domlija's response to the dog's treatment during their recent move to Singapore led to his exit as APAC CEO of Wavemaker.
Covid-related weakness in China offset resilience in European markets during the second half of the year.
For the first time, Suntory's non-alcoholic beverage and supplement division has awarded full media planning and buying to a single agency in eight APAC markets.
Meanwhile, WPP agencies continue to dominate the creative league.
The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
YEAR IN REVIEW: Our annual recap of marcomms leaders who stepped into new roles or logged out of their existing jobs.
Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.
Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together.
GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.
Business transformation services, digital and performance marketing, developing talent and applying Asian innovation are all areas of focus, say its global and APAC CEOs.
This will involve more strategic acquisitions in future-facing businesses, more studios and organic growth, the CEO and creative leader says.
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
The $65 million account is spread across multiple markets involving beverages and health supplements.
The announcement underscores Asian growth plans, tapping new media, content and commerce capabilities in APAC while adding new partners in the UK and Italy.
International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.
SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.
The leaders of the challenger digital agency network say their Asia growth plans remain on track, expecting up to 500 employees in this region by year’s end.
The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.
H+ aims to grow digital revenue outside of Japan, satisfy client needs and further integrate Hakuhodo DY's overseas holdings.
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.
The Seoul-based private equity firm continues to build its marcomms portfolio as part of a broader expansion plan.
REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.
Mediacom had previously held the pharma company's media account since 2016.
As her tenure with the agency network draws to a close, Dentsu's APAC creative chief reflects on her career of lessons learned and what lies next.
Members of the Gerety Awards Japan jury say more balanced gender representation in the industry would allow more stories to be told that women can relate to.