While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
True
data
Why AI cannot yet solve advertising’s measurement puzzle
ai
analytics
data
measurement
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
data
media partners asia
netflix
streaming
Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.
Havas redefines creativity with data and technology at Cannes
cannes
creativity
data
havas
technology
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
data
data and insights
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
Why the adtech ecosystem continues to struggle with consumer data
adtech
data
data transparency
iab
yahoo
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
How brand honesty can cut through the clutter of micro-trends
brand honesty
data
microtrends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Campaign Red is our new destination for advertising intelligence
campaign red
data
knowledge tier
The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.
Criteo CEO Megan Clarken to retire
advertising
data
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
Google reverses plan to eliminate cookies from Chrome
chrome
cookies
data
data privacy
google
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
How brands can build consumer trust in the post-cookie era
cookies
data
first party data
spark foundry
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
Synthetic data: The future of business decision-making?
ai
artificial intelligence
data
llm
merkle
Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.
AI for ROI: Taking the first steps into a new era of digital experience
ai
artificial intelligence
data
meta
roi
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
Bye-bye standalone clean rooms, hello data collaboration platforms
data
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.