In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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yahoo
Yahoo appoints Josh Line as CMO to revitalise brand
cmo appointment
josh line
yahoo
Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.
Why the adtech ecosystem continues to struggle with consumer data
adtech
data
data transparency
iab
yahoo
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
Yahoo retrenches journalists, social media staff in Singapore
journalism
layoffs
media
social media
yahoo
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Fortune favours the bold
yahoo
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
Women to Watch 2023: Grace Huang, Yahoo
taiwan
women to watch
yahoo
With over 20 years of successful experience, Grace Huang has firmly established herself as a luminary in brand communications, product marketing, client engagement, and across e-commerce initiatives.
Back to take-off: Harnessing digital-first solutions amid the travel revival
yahoo
After staying grounded indoors, people are ready and raring to take off to their next travel destination. Here’s how brands can tap into consumers’ renewed wanderlust with digital-first solutions.
Harnessing the defining qualities of ATV will set apart winners in APAC
ctv
ott
television
yahoo
As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
Creative Minds: Yahoo’s Zoe Cocker loves to watch horror movies when home alone
australia
creative minds
yahoo
The head of innovation and creative studios at Yahoo on the craziest thing she’s ever done, and her love for theatre.
The identity evolution: Yahoo’s vision for a community garden in a post-cookie world
performance marketing
yahoo
Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.
Yahoo launches a brand campaign on the heels of Verizon Media sale
yahoo
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
Why Verizon Media says its closer to playing offense
yahoo
EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
Oath VP Rico Chan opens up about SEA expansion
yahoo
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
Oath's first campaign aims to showcase its brands and reach
BBDO
BBDO Guerrero
marketing
yahoo
Global push includes Singapore, Hong Kong and Taiwan.